Blackmagic Design has cut the price of its global shutter 4K Production Camera from $3999 to $2999 – probably as a reaction to the announcement of the Panasonic GH4 last week, which is rumored to be priced at $1999 with a similar price tag on the optional XLR/SDI accessory for 10bit 4:2:2 4K output. (Official price in Europe will be € 2735.)
The Blackmagic 4K Production Camera is available for order from B&H now.
In Europe, AF Marcotec offers the camera for € 2.079 net price with an additional €50 off with the exclusive code C5DBMPC4K, valid only until Feb 28.
The price drop will be extended to all pre-orders too, a move that will bring Blackmagic Design a lot of additional sympathy for sure.
According to the Blackmagic press release, the camera is “shipping now“, which is great news as the original shipping date was “summer 2013”, announced at NAB 2013. We know for a fact that a beta version of the camera has been in the hands of cinematographers already (not us, unfortunately, Blackmagic seems not too keen on our reviews … ?) and footage is going to be released this week. Stay tuned to cinema5D, of course we will post it once we get to see it.
Exciting news for filmmakers for sure, high-quality 4K acquisition is becoming more affordable at an unexpectedly rapid pace. While 3D proved to be a fad, it looks like 4K is around to stay, even though consumers and audiences are miles away from watching 4K broadcasts at home – however, display and TV prices are going down too, so we might see a “4K world” at some point. As of now, most filmmakers use 4K to be more flexible in post, finish in a more detailed 1080p or 2K master, and to be future-proof. Let’s see where this all leads.
Full press release:
Blackmagic Design Announces Blackmagic Production Camera 4K is now Shipping with a New Low Price!
Fremont, CA – February 10, 2014 – Blackmagic Design today announced the Blackmagic Production Camera 4K is now shipping and with a new low price of US$2,995. This new low price will be available for all customers, including existing pre-orders. Blackmagic Production Camera 4K is available now from Blackmagic Design resellers worldwide for only US$2,995.
“The support from the creative community for the blackmagic cinema camera and Production Camera 4K has been amazing,” said Grant Petty, CEO, Blackmagic Design. “As with all of our products, we work hard in production to reduce costs so we can pass along the savings, even to our first Blackmagic Production Camera 4K customers. The Blackmagic Production Camera 4K is a perfect companion for ATEM Production 4K switchers and we hope the new low price will help more customers to expand their Ultra HD live production set ups with even more camera angles!”
About Blackmagic Production Camera 4K
Blackmagic Production Camera 4K is a super high resolution 4K digital production camera for Ultra HD television production. Featuring a large Super 35 sensor, professional global shutter as well as EF and ZE compatible lens mount, the Blackmagic Production Camera 4K captures high quality ProRes™ files, giving customers a complete solution to shoot amazing high resolution music videos, episodic television productions, television commercials, sport and documentaries.
The Blackmagic Production Camera 4K has everything customers need right out of the box including a built in SSD recorder, rechargeable battery and a large 5” LCD touchscreen. In addition to focusing and monitoring shots, the touchscreen also lets customers enter metadata and change camera settings all on a single easy to use interface. Customers also get a full copy of DaVinci Resolve for amazing quality color grading and finishing for Mac OS X and Windows computers.
- Ultra HD 3840 x 2160 resolution
- ProRes 422 (HQ)™ recording
- Super 35 sensor
- Global shutter
- EF and ZE compatible lens mount
- Built-in SSD recorder
- 5” LCD touchscreen
- Metadata entry
- 6G-SDI output for 10-bit HD and Ultra HD
Availability and Price
The Blackmagic Production Camera 4K is available now for US$2,995 from Blackmagic Design resellers worldwide.
Product photos of the Blackmagic Production Camera 4K are available at www.blackmagicdesign.com/press/images.
About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check www.blackmagicdesign.com.