Blackmagic 4K camera price cut: $2999 / €2029

February 10th, 2014
Blackmagic 4K camera price cut: $2999 / €2029

Blackmagic Design has cut the price of its global shutter 4K Production Camera from $3999 to $2999 – probably as a reaction to the announcement of the Panasonic GH4 last week, which is rumored to be priced at $1999 with a similar price tag on the optional XLR/SDI accessory for 10bit 4:2:2 4K output. (Official price in Europe will be € 2735.)

The Blackmagic 4K Production Camera is available for order from B&H now.

In Europe, AF Marcotec offers the camera for € 2.079 net price with an additional €50 off with the exclusive code C5DBMPC4K, valid only until Feb 28.

The price drop will be extended to all pre-orders too, a move that will bring Blackmagic Design a lot of additional sympathy for sure. 

beautiful

According to the Blackmagic press release, the camera is “shipping now“, which is great news as the original shipping date was “summer 2013”, announced at NAB 2013. We know for a fact that a beta version of the camera has been in the hands of cinematographers already (not us, unfortunately, Blackmagic seems not too keen on our reviews … ?) and footage is going to be released this week. Stay tuned to cinema5D, of course we will post it once we get to see it.

Exciting news for filmmakers for sure, high-quality 4K acquisition is becoming more affordable at an unexpectedly rapid pace. While 3D proved to be a fad, it looks like 4K is around to stay, even though consumers and audiences are miles away from watching 4K broadcasts at home – however, display and TV prices are going down too, so we might see a “4K world” at some point. As of now, most filmmakers use 4K to be more flexible in post, finish in a more detailed 1080p or 2K master, and to be future-proof. Let’s see where this all leads.

 

Full press release:

Blackmagic Design Announces Blackmagic Production Camera 4K is now Shipping with a New Low Price!

Fremont, CA – February 10, 2014 – Blackmagic Design today announced the Blackmagic Production Camera 4K is now shipping and with a new low price of US$2,995. This new low price will be available for all customers, including existing pre-orders. Blackmagic Production Camera 4K is available now from Blackmagic Design resellers worldwide for only US$2,995.

“The support from the creative community for the blackmagic cinema camera and Production Camera 4K has been amazing,” said Grant Petty, CEO, Blackmagic Design. “As with all of our products, we work hard in production to reduce costs so we can pass along the savings, even to our first Blackmagic Production Camera 4K customers. The Blackmagic Production Camera 4K is a perfect companion for ATEM Production 4K switchers and we hope the new low price will help more customers to expand their Ultra HD live production set ups with even more camera angles!”

About Blackmagic Production Camera 4K

Blackmagic Production Camera 4K is a super high resolution 4K digital production camera for Ultra HD television production. Featuring a large Super 35 sensor, professional global shutter as well as EF and ZE compatible lens mount, the Blackmagic Production Camera 4K captures high quality ProRes™ files, giving customers a complete solution to shoot amazing high resolution music videos, episodic television productions, television commercials, sport and documentaries.

The Blackmagic Production Camera 4K has everything customers need right out of the box including a built in SSD recorder, rechargeable battery and a large 5” LCD touchscreen. In addition to focusing and monitoring shots, the touchscreen also lets customers enter metadata and change camera settings all on a single easy to use interface. Customers also get a full copy of DaVinci Resolve for amazing quality color grading and finishing for Mac OS X and Windows computers.

Key Features

  • Ultra HD 3840 x 2160 resolution
  • ProRes 422 (HQ)™ recording
  • Super 35 sensor
  • Global shutter
  • EF and ZE compatible lens mount
  • Built-in SSD recorder
  • 5” LCD touchscreen
  • Metadata entry
  • 6G-SDI output for 10-bit HD and Ultra HD

Availability and Price

The Blackmagic Production Camera 4K is available now for US$2,995 from Blackmagic Design resellers worldwide.

Press Photography

Product photos of the Blackmagic Production Camera 4K are available at www.blackmagicdesign.com/press/images.

About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check www.blackmagicdesign.com.

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SinpeAndréPeter J. DeCrescenzoDavid Lee Recent comment authors
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André
André
GuestFebruary 10th, 2014

Interesting how any mention of RAW capture has vanished from the Press Release …

Darius Koch
Darius Koch
GuestFebruary 10th, 2014

Timmy Schierling …mist^^

Razvan George
Razvan George
GuestFebruary 10th, 2014

bmcc has 4:2:2 signal and much more dynamic range than gh4. so it is much better than the stupid gh4

oscar
oscar
GuestFebruary 10th, 2014

LOL – How can it be stupid :) no one has tested it yet.
The stupid BMCC promised RAW where is that :)

Nick Nappy
Nick Nappy
GuestFebruary 10th, 2014

I believe the GH4 has 12 stops of DR ?????

Chad Dyle
Chad Dyle
GuestFebruary 10th, 2014

In my business, I will usually trade a little bit of detail/sharpness for low-light capabilities. I have read a lot about the BM not being very good in low-light situations. I have a friend who uses the GH3 and says it is pretty solid. I guess we will have to wait until someone gets their hands on them both of does a proper review. The best part is that we have a little price war going on. I can’t wait to see what happens at NAB 2014.

Jef Hall
Jef Hall
GuestFebruary 10th, 2014

It’s not shipping yet, there are no cameras in stock at B & H.

Akpe
Akpe
GuestFebruary 10th, 2014

Canon 1DC is about to go rest in peace…lol

Peter J. DeCrescenzo
Peter J. DeCrescenzo
GuestFebruary 12th, 2014

In his BMPC-4K shipping announcement, BMD CEO Grant Petty reaffirms that the compressed RAW feature will soon be available for the camera. It’ll be distributed as a free firmware update sometime after the camera initally starts shipping:
http://forum.blackmagicdesign.com/viewtopic.php?f=2&t=18726

“… We are working as hard as we can to add RAW recording quickly and … We have some other software updates due soon for the other cameras, so we are continuing to work hard and I will post some updates as we can. …”

Peter J. DeCrescenzo
Peter J. DeCrescenzo
GuestFebruary 12th, 2014

At least one dealer in France has multiple BMPC-4K cameras (or at least boxes!) in stock.
http://forum.blackmagicdesign.com/viewtopic.php?p=117080#p117080

I’ve also seen a report online that a dealer in the UK received >1 cam, and have received first-hand reports that some US dealers are expecting small quantities within days.

As is usually the case, especially with new BMD cameras, initial shipments are expected to be relatively small. YMMV.

Clayton Moore
GuestFebruary 12th, 2014

To bad the bandwidth for 4K RAW is so huge. You better have storage faster then a 10 Gbit eithernet and thats just for one stream. Post houses in Hollywood are already complaining about cost they will have to deal with in editing this stuff…….. and studios / producers are loath to pay more to edit a 4k then a 2k project.

André
André
GuestFebruary 12th, 2014

We are talking about compressed Cinema DNG RAW here, not uncompressed.

A normal computer could easily handle this but as most sane people you would use proxies while editing.

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