At yesterday’s C300 European launch in Berlin, there was a lot of surprise (and a lot of relief) when it was announced that the target price for the new Cinema EOS camera would actually be 12,000 €, instead of the original asking price of 15,000 €.
Also, according to slashCam.de, Canon is also targeting just more than the film audience, and actually looking at journalism and documentary work as well.
You can see all this and more on their website at www.slashcam.de