{"id":100645,"date":"2019-01-02T14:26:10","date_gmt":"2019-01-02T13:26:10","guid":{"rendered":"https:\/\/www.cined.com\/?p=100645"},"modified":"2019-01-02T17:21:04","modified_gmt":"2019-01-02T16:21:04","slug":"a-conversation-about-dji-with-adam-lisberg","status":"publish","type":"post","link":"https:\/\/www.cined.com\/es\/a-conversation-about-dji-with-adam-lisberg\/","title":{"rendered":"Una conversaci\u00f3n sobre DJI – con Adam Lisberg"},"content":{"rendered":"

Hace poco m\u00e1s de un mes estuve en la ciudad de Nueva York para el evento de lanzamiento de DJI del Osmo Pocket. (En caso de que te lo hayas perdido, puedes encontrar nuestra rese\u00f1a aqu\u00ed<\/a>.) En paralelo a ese evento, pude entrevistar a Adam Lisberg, Director de Comunicaciones de DJI para Am\u00e9rica del Norte, sobre la estrategia de la compa\u00f1\u00eda.
\n<\/strong><\/p>\n

Gracias al periodista austriaco Patrick Wollner<\/a>, quien organiz\u00f3 esta entrevista con Adam Lisberg, pude filmar esta conversaci\u00f3n. Es una oportunidad poco com\u00fan poder tener a alguien de DJI que hable sobre la estrategia de la compa\u00f1\u00eda frente a c\u00e1mara \u2013 y teniendo en cuenta la popularidad de los productos de DJI, me entusiasm\u00f3 escuchar sobre su forma de pensar “detr\u00e1s de escena”.<\/p>\n

Hablamos sobre c\u00f3mo DJI evolucion\u00f3 de ser una peque\u00f1a empresa china que hac\u00eda “kits de drones” para usar con tus propias c\u00e1maras a lo que se ha convertido hoy, una compa\u00f1\u00eda aut\u00e9nticamente global con m\u00e1s de 15,000 empleados en todo el mundo, y una marca que se ha convertido en sin\u00f3nimo de drones (en el \u00faltimo recuento, su participaci\u00f3n de mercado en el espacio de los drones no militares era del 70%). Le preguntamos a Adam Lisberg sobre qu\u00e9 los diferencia de otras grandes compa\u00f1\u00edas tecnol\u00f3gicas, al ser originarios de China, a diferencia de la mayor\u00eda. Continuamos hablando sobre c\u00f3mo lidian con las nuevas medidas reglamentarias relacionadas con el uso de drones en todo el mundo \u2013 el incidente de los drones de Gatwick es el ejemplo m\u00e1s reciente<\/a> de c\u00f3mo el uso de drones definitivamente estar\u00e1 mucho m\u00e1s regulado en la mayor\u00eda de los pa\u00edses en el futuro cercano \u2013 y c\u00f3mo hablan con los gobiernos de todo el mundo para crear un entorno regulatorio m\u00e1s global para los drones. Sin embargo, como explic\u00f3 Adam, DJI no se ve a s\u00ed misma como una “compa\u00f1\u00eda de drones”, a diferencia de c\u00f3mo la percibe la mayor\u00eda de los miembros de la audiencia, a medida que el uso de gimbals y c\u00e1maras peque\u00f1as evoluciona hacia m\u00e1s categor\u00edas de productos como el Osmo Pocket, por ejemplo.<\/p>\n

Mira la entrevista completa arriba. Como referencia, aqu\u00ed hay una lista completa de las preguntas que hicimos y los temas que tratamos.<\/p>\n

\"\"<\/a><\/p>\n

Temas\/Preguntas:<\/h2>\n

00:32: \u00bfC\u00f3mo se desarroll\u00f3 DJI de una compa\u00f1\u00eda peque\u00f1a a una global?
\n03:11: \u00bfConvertirse en una gran empresa hace que sea m\u00e1s dif\u00edcil competir para hacer productos a\u00fan m\u00e1s innovadores?
\n04:41: Siendo de China, \u00bfqu\u00e9 es lo que distingue a DJI?
\n06:55: \u00bfSe los percibe como una empresa china?
\n08:39: \u00bfDesarrollan algo fuera de China?
\n11:12: \u00bfC\u00f3mo hicieron para llegar a ser buenos tanto en ingenier\u00eda como en dise\u00f1o de software?
\n12:42: \u00bfSiguen consider\u00e1ndose como una compa\u00f1\u00eda de drones solamente?
\n14:41: \u00bfC\u00f3mo afrontan los nuevos desaf\u00edos regulatorios globales en torno a los drones?
\n19:45: \u00bfDJI influye en los gobiernos para crear una legislaci\u00f3n internacional sobre el uso de drones?
\n23:41: \u00bfEn qu\u00e9 \u00e1reas podemos esperar que la tecnolog\u00eda de DJI mejore m\u00e1s?
\n25:22: \u00bfLas c\u00e1maras van a mejorar m\u00e1s en el hardware o en el procesamiento de im\u00e1genes en el futuro?<\/p>\n

Esperamos que esta conversaci\u00f3n a fondo te haya resultado \u00fatil e interesante y nos gustar\u00eda saber qu\u00e9 piensas. Planeamos realizar m\u00e1s conversaciones tanto con cineastas como con empresas de tecnolog\u00eda de cine en 2019. \u00a1Dinos lo que piensas en los comentarios debajo!<\/strong><\/p>\n<100645-main-buylinks\/>","protected":false,"clean_render":"

Hace poco m\u00e1s de un mes estuve en la ciudad de Nueva York para el evento de lanzamiento de DJI del Osmo Pocket. (En caso de que te lo hayas perdido, puedes encontrar nuestra rese\u00f1a aqu\u00ed<\/a>.) En paralelo a ese evento, pude entrevistar a Adam Lisberg, Director de Comunicaciones de DJI para Am\u00e9rica del Norte, sobre la estrategia de la compa\u00f1\u00eda.
\n<\/strong><\/p>\n

Gracias al periodista austriaco Patrick Wollner<\/a>, quien organiz\u00f3 esta entrevista con Adam Lisberg, pude filmar esta conversaci\u00f3n. Es una oportunidad poco com\u00fan poder tener a alguien de DJI que hable sobre la estrategia de la compa\u00f1\u00eda frente a c\u00e1mara \u2013 y teniendo en cuenta la popularidad de los productos de DJI, me entusiasm\u00f3 escuchar sobre su forma de pensar “detr\u00e1s de escena”.<\/p>\n

Hablamos sobre c\u00f3mo DJI evolucion\u00f3 de ser una peque\u00f1a empresa china que hac\u00eda “kits de drones” para usar con tus propias c\u00e1maras a lo que se ha convertido hoy, una compa\u00f1\u00eda aut\u00e9nticamente global con m\u00e1s de 15,000 empleados en todo el mundo, y una marca que se ha convertido en sin\u00f3nimo de drones (en el \u00faltimo recuento, su participaci\u00f3n de mercado en el espacio de los drones no militares era del 70%). Le preguntamos a Adam Lisberg sobre qu\u00e9 los diferencia de otras grandes compa\u00f1\u00edas tecnol\u00f3gicas, al ser originarios de China, a diferencia de la mayor\u00eda. Continuamos hablando sobre c\u00f3mo lidian con las nuevas medidas reglamentarias relacionadas con el uso de drones en todo el mundo \u2013 el incidente de los drones de Gatwick es el ejemplo m\u00e1s reciente<\/a> de c\u00f3mo el uso de drones definitivamente estar\u00e1 mucho m\u00e1s regulado en la mayor\u00eda de los pa\u00edses en el futuro cercano \u2013 y c\u00f3mo hablan con los gobiernos de todo el mundo para crear un entorno regulatorio m\u00e1s global para los drones. Sin embargo, como explic\u00f3 Adam, DJI no se ve a s\u00ed misma como una “compa\u00f1\u00eda de drones”, a diferencia de c\u00f3mo la percibe la mayor\u00eda de los miembros de la audiencia, a medida que el uso de gimbals y c\u00e1maras peque\u00f1as evoluciona hacia m\u00e1s categor\u00edas de productos como el Osmo Pocket, por ejemplo.<\/p>\n

Mira la entrevista completa arriba. Como referencia, aqu\u00ed hay una lista completa de las preguntas que hicimos y los temas que tratamos.<\/p>\n

\"\"<\/a><\/p>\n

Temas\/Preguntas:<\/h2>\n

00:32: \u00bfC\u00f3mo se desarroll\u00f3 DJI de una compa\u00f1\u00eda peque\u00f1a a una global?
\n03:11: \u00bfConvertirse en una gran empresa hace que sea m\u00e1s dif\u00edcil competir para hacer productos a\u00fan m\u00e1s innovadores?
\n04:41: Siendo de China, \u00bfqu\u00e9 es lo que distingue a DJI?
\n06:55: \u00bfSe los percibe como una empresa china?
\n08:39: \u00bfDesarrollan algo fuera de China?
\n11:12: \u00bfC\u00f3mo hicieron para llegar a ser buenos tanto en ingenier\u00eda como en dise\u00f1o de software?
\n12:42: \u00bfSiguen consider\u00e1ndose como una compa\u00f1\u00eda de drones solamente?
\n14:41: \u00bfC\u00f3mo afrontan los nuevos desaf\u00edos regulatorios globales en torno a los drones?
\n19:45: \u00bfDJI influye en los gobiernos para crear una legislaci\u00f3n internacional sobre el uso de drones?
\n23:41: \u00bfEn qu\u00e9 \u00e1reas podemos esperar que la tecnolog\u00eda de DJI mejore m\u00e1s?
\n25:22: \u00bfLas c\u00e1maras van a mejorar m\u00e1s en el hardware o en el procesamiento de im\u00e1genes en el futuro?<\/p>\n

Esperamos que esta conversaci\u00f3n a fondo te haya resultado \u00fatil e interesante y nos gustar\u00eda saber qu\u00e9 piensas. Planeamos realizar m\u00e1s conversaciones tanto con cineastas como con empresas de tecnolog\u00eda de cine en 2019. \u00a1Dinos lo que piensas en los comentarios debajo!<\/strong><\/p>\n<100645-main-buylinks\/>"},"excerpt":{"rendered":"

Hace poco m\u00e1s de un mes estuve en la ciudad de Nueva York para el evento de lanzamiento de DJI del Osmo Pocket. (En caso de que te lo hayas perdido, puedes encontrar nuestra rese\u00f1a aqu\u00ed.) En paralelo a ese evento, pude entrevistar a Adam Lisberg, Director de Comunicaciones de DJI para Am\u00e9rica del Norte, sobre la estrategia de la compa\u00f1\u00eda. Gracias al periodista austriaco Patrick Wollner, quien organiz\u00f3 esta entrevista con Adam Lisberg, pude filmar esta conversaci\u00f3n. Es una oportunidad poco com\u00fan poder tener a alguien de DJI que hable sobre la estrategia de la compa\u00f1\u00eda frente a c\u00e1mara \u2013 y teniendo en cuenta la popularidad de los productos […]<\/p>\n","protected":false},"author":8,"featured_media":100599,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[{"id":42290,"name":"Noticias","link":"https:\/\/www.cined.com\/es\/noticias\/","slug":"noticias"},{"id":42293,"name":"C\u00e1maras","link":"https:\/\/www.cined.com\/es\/noticias\/camaras\/","slug":"camaras"},{"id":42280,"name":"Industria","link":"https:\/\/www.cined.com\/es\/noticias\/industria\/","slug":"industria"}],"tags":[28134,28943,28944,28945,28946,28947,28948,24393,28949,26062,28950,27244],"tag_label":[],"brand":[],"class_list":["post-100645","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-noticias","category-camaras","category-industria","tag-osmo-pocket-es","tag-adam-lisberg-es","tag-company-history-es","tag-company-strategy-es","tag-conversation-es","tag-dji-history-es","tag-drone-company-es","tag-dji-es","tag-industry-discussion-es","tag-drones-es","tag-strategy-es","tag-interview-es","post_format-post-format-video"],"yoast_head":"\nUna conversaci\u00f3n sobre DJI - 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