{"id":367733,"date":"2025-01-10T15:13:49","date_gmt":"2025-01-10T14:13:49","guid":{"rendered":"https:\/\/www.cined.com\/?p=367733"},"modified":"2025-01-10T16:45:08","modified_gmt":"2025-01-10T15:45:08","slug":"getty-images-and-shutterstock-to-merge","status":"publish","type":"post","link":"https:\/\/www.cined.com\/es\/getty-images-and-shutterstock-to-merge\/","title":{"rendered":"Se Fusionar\u00e1n Getty Images y Shutterstock"},"content":{"rendered":"\n

Getty Images y Shutterstock, dos grandes empresas de la industria de las fotograf\u00edas y los v\u00eddeos de archivo, han anunciado sus planes de fusionarse<\/a> en un acuerdo multimillonario. \u00bfQu\u00e9 significa eso para los creadores de contenido que utilizan archivos de archivo y para los colaboradores de ambas empresas? <\/strong><\/p>\n\n\n\n

Getty Images, que tiene casi 30 a\u00f1os de antig\u00fcedad, fue fundada por Mark Getty y Jonathan Klein. En 1997, la empresa de archivos despeg\u00f3 cuando se fusion\u00f3 con PhotoDisc. A lo largo de los a\u00f1os, Getty ha adquirido otras bibliotecas, incluida iStock, y las ha archivado para convertirse en una de las m\u00e1s grandes del mundo. En 2020, se centr\u00f3 en im\u00e1genes libres de derechos en lugar de im\u00e1genes con derechos exclusivos. Getty tambi\u00e9n es conocida por su cobertura de eventos, como entregas de premios y m\u00e1s.<\/p>\n\n\n\n

Por otro lado, Shutterstock se fund\u00f3 en 2003 para proporcionar im\u00e1genes de archivo, v\u00eddeo, m\u00fasica e incluso herramientas de edici\u00f3n. Actualmente tiene una biblioteca de m\u00e1s de 500 millones de archivos. La empresa adquiri\u00f3 Pond5<\/a> en 2022. Los creadores de contenido probablemente recuerden que ofrec\u00edan suscripciones antes de agregar licencias a los archivos individuales.<\/p>\n\n\n\n

Detalles de la fusi\u00f3n de Getty y Shutterstock<\/strong><\/h2>\n\n\n\n

Una vez que se apruebe y se complete la fusi\u00f3n de $3.7 mil millones, la nueva empresa se llamar\u00e1 Getty Images Holdings, Inc., y seguir\u00e1 cotizando en la Bolsa de Valores de Estados Unidos como GETY. Las dos empresas dijeron que habr\u00e1 “sinergias de costos” anuales de $150 millones a $200 millones por a\u00f1o, dentro de los tres a\u00f1os posteriores al cierre de la fusi\u00f3n.<\/p>\n\n\n\n

En un comunicado afirmaron que “Getty Images y Shutterstock ofrecer\u00e1n una biblioteca de contenido con mayor profundidad y amplitud para el beneficio de los clientes, con oportunidades ampliadas para su comunidad de contribuyentes”.<\/p>\n\n\n\n

El director ejecutivo de Getty agreg\u00f3 que la fusi\u00f3n ayudar\u00e1 a “mejorar nuestra oferta de contenido, expandir la cobertura de eventos y brindar nuevas tecnolog\u00edas para ofrecerles un mejor servicio a nuestros clientes”.<\/p>\n\n\n\n

Entonces, \u00bfpor qu\u00e9 dos de las empresas de medios de archivo m\u00e1s grandes decidieron fusionarse? A lo largo de los a\u00f1os, ha aumentado la competencia, con empresas como Storyblocks y otras que ofrecen material multimedia sin derechos de autor a precios m\u00e1s competitivos. Para ser justos, la calidad general (composici\u00f3n, etc.) vari\u00f3 en comparaci\u00f3n con Getty y Shutterstock, pero si un director o editor pudiera obtener un material de archivo de calidad por menos que los dos gigantes, lo har\u00eda.<\/p>\n\n\n\n

\"\"
Adobe Firefly. Fuente: Adobe<\/figcaption><\/figure>\n\n\n\n

Adem\u00e1s, Adobe Stock es una forma conveniente de agregar material multimedia a un proyecto mientras se trabaja en varias aplicaciones, como Premiere Pro. Adobe adquiri\u00f3 Fotolia hace varios a\u00f1os atr\u00e1s como una forma de facilitarles a\u00fan m\u00e1s a los creadores de contenido el acceso a millones de tipos de material multimedia. Adobe Firefly es su herramienta de inteligencia artificial generativa, que se puede utilizar para crear aplicaciones y combinar con material multimedia de Adobe Stock. Canva tambi\u00e9n ofrece material multimedia de archivo, adem\u00e1s de que se sum\u00f3 al auge de la inteligencia artificial generativa.<\/p>\n\n\n\n

\u00bfQu\u00e9 implica esto para los cineastas, los creadores de contenido y los colaboradores?<\/strong><\/h2>\n\n\n\n

El director ejecutivo de Storyblocks, TJ Leonard, se\u00f1al\u00f3 un posible gran problema (a trav\u00e9s de Forbes<\/a>): al centrarse \u00fanicamente en ahorrar dinero en costos (\u201csinergias de costos\u201d), la nueva Getty Images \u201cno puede dedicarse al cliente\u201d. Tambi\u00e9n dijo que las empresas m\u00e1s peque\u00f1as, como la suya, pueden hacerlo bien si se centran m\u00e1s en las necesidades de sus clientes y ofrecen material de archivo de calidad.<\/p>\n\n\n\n

\u00bfLa fusi\u00f3n podr\u00eda afectar a los precios generales de los materiales de archivo? Es muy posible, ya que la nueva Getty ser\u00e1 mucho m\u00e1s grande con su amplia biblioteca, herramientas y cobertura de eventos; Eso tambi\u00e9n les dar\u00e1 a las empresas m\u00e1s peque\u00f1as la oportunidad de llenar la cuota de mercado de Getty.<\/p>\n\n\n\n

Por \u00faltimo, hay muchos colaboradores de Getty Images y Shutterstock en todo el mundo, en particular Getty. Las dos empresas dijeron que los colaboradores ver\u00e1n m\u00e1s oportunidades, pero no ofrecieron detalles al respecto. Leonard de Storyblocks, teme que una plataforma frente a la diversificaci\u00f3n entre dos pueda afectar a las ganancias por regal\u00edas, especialmente si la estructura de tarifas cambia.<\/p>\n\n\n\n

\u00bfQu\u00e9 piensas de la fusi\u00f3n de Getty Images y Shutterstock? Si utilizas material de archivo, \u00bfc\u00f3mo crees que podr\u00eda afectarte? Si colaboras con una o ambas empresas, \u00bfcrees que esto ayudar\u00e1 o perjudicar\u00e1 las ganancias? \u00a1Cu\u00e9ntanos en los comentarios a continuaci\u00f3n!<\/strong><\/p>\n<367733-main-buylinks\/>","protected":false,"clean_render":"

Getty Images y Shutterstock, dos grandes empresas de la industria de las fotograf\u00edas y los v\u00eddeos de archivo, han anunciado sus planes de fusionarse<\/a> en un acuerdo multimillonario. \u00bfQu\u00e9 significa eso para los creadores de contenido que utilizan archivos de archivo y para los colaboradores de ambas empresas? <\/strong><\/p>\n\n\n\n

Getty Images, que tiene casi 30 a\u00f1os de antig\u00fcedad, fue fundada por Mark Getty y Jonathan Klein. En 1997, la empresa de archivos despeg\u00f3 cuando se fusion\u00f3 con PhotoDisc. A lo largo de los a\u00f1os, Getty ha adquirido otras bibliotecas, incluida iStock, y las ha archivado para convertirse en una de las m\u00e1s grandes del mundo. En 2020, se centr\u00f3 en im\u00e1genes libres de derechos en lugar de im\u00e1genes con derechos exclusivos. Getty tambi\u00e9n es conocida por su cobertura de eventos, como entregas de premios y m\u00e1s.<\/p>\n\n\n\n

Por otro lado, Shutterstock se fund\u00f3 en 2003 para proporcionar im\u00e1genes de archivo, v\u00eddeo, m\u00fasica e incluso herramientas de edici\u00f3n. Actualmente tiene una biblioteca de m\u00e1s de 500 millones de archivos. La empresa adquiri\u00f3 Pond5<\/a> en 2022. Los creadores de contenido probablemente recuerden que ofrec\u00edan suscripciones antes de agregar licencias a los archivos individuales.<\/p>\n\n\n\n

Detalles de la fusi\u00f3n de Getty y Shutterstock<\/strong><\/h2>\n\n\n\n

Una vez que se apruebe y se complete la fusi\u00f3n de $3.7 mil millones, la nueva empresa se llamar\u00e1 Getty Images Holdings, Inc., y seguir\u00e1 cotizando en la Bolsa de Valores de Estados Unidos como GETY. Las dos empresas dijeron que habr\u00e1 “sinergias de costos” anuales de $150 millones a $200 millones por a\u00f1o, dentro de los tres a\u00f1os posteriores al cierre de la fusi\u00f3n.<\/p>\n\n\n\n

En un comunicado afirmaron que “Getty Images y Shutterstock ofrecer\u00e1n una biblioteca de contenido con mayor profundidad y amplitud para el beneficio de los clientes, con oportunidades ampliadas para su comunidad de contribuyentes”.<\/p>\n\n\n\n

El director ejecutivo de Getty agreg\u00f3 que la fusi\u00f3n ayudar\u00e1 a “mejorar nuestra oferta de contenido, expandir la cobertura de eventos y brindar nuevas tecnolog\u00edas para ofrecerles un mejor servicio a nuestros clientes”.<\/p>\n\n\n\n

Entonces, \u00bfpor qu\u00e9 dos de las empresas de medios de archivo m\u00e1s grandes decidieron fusionarse? A lo largo de los a\u00f1os, ha aumentado la competencia, con empresas como Storyblocks y otras que ofrecen material multimedia sin derechos de autor a precios m\u00e1s competitivos. Para ser justos, la calidad general (composici\u00f3n, etc.) vari\u00f3 en comparaci\u00f3n con Getty y Shutterstock, pero si un director o editor pudiera obtener un material de archivo de calidad por menos que los dos gigantes, lo har\u00eda.<\/p>\n\n\n\n

\"\"
Adobe Firefly. Fuente: Adobe<\/figcaption><\/figure>\n\n\n\n

Adem\u00e1s, Adobe Stock es una forma conveniente de agregar material multimedia a un proyecto mientras se trabaja en varias aplicaciones, como Premiere Pro. Adobe adquiri\u00f3 Fotolia hace varios a\u00f1os atr\u00e1s como una forma de facilitarles a\u00fan m\u00e1s a los creadores de contenido el acceso a millones de tipos de material multimedia. Adobe Firefly es su herramienta de inteligencia artificial generativa, que se puede utilizar para crear aplicaciones y combinar con material multimedia de Adobe Stock. Canva tambi\u00e9n ofrece material multimedia de archivo, adem\u00e1s de que se sum\u00f3 al auge de la inteligencia artificial generativa.<\/p>\n\n\n\n

\u00bfQu\u00e9 implica esto para los cineastas, los creadores de contenido y los colaboradores?<\/strong><\/h2>\n\n\n\n

El director ejecutivo de Storyblocks, TJ Leonard, se\u00f1al\u00f3 un posible gran problema (a trav\u00e9s de Forbes<\/a>): al centrarse \u00fanicamente en ahorrar dinero en costos (\u201csinergias de costos\u201d), la nueva Getty Images \u201cno puede dedicarse al cliente\u201d. Tambi\u00e9n dijo que las empresas m\u00e1s peque\u00f1as, como la suya, pueden hacerlo bien si se centran m\u00e1s en las necesidades de sus clientes y ofrecen material de archivo de calidad.<\/p>\n\n\n\n

\u00bfLa fusi\u00f3n podr\u00eda afectar a los precios generales de los materiales de archivo? Es muy posible, ya que la nueva Getty ser\u00e1 mucho m\u00e1s grande con su amplia biblioteca, herramientas y cobertura de eventos; Eso tambi\u00e9n les dar\u00e1 a las empresas m\u00e1s peque\u00f1as la oportunidad de llenar la cuota de mercado de Getty.<\/p>\n\n\n\n

Por \u00faltimo, hay muchos colaboradores de Getty Images y Shutterstock en todo el mundo, en particular Getty. Las dos empresas dijeron que los colaboradores ver\u00e1n m\u00e1s oportunidades, pero no ofrecieron detalles al respecto. Leonard de Storyblocks, teme que una plataforma frente a la diversificaci\u00f3n entre dos pueda afectar a las ganancias por regal\u00edas, especialmente si la estructura de tarifas cambia.<\/p>\n\n\n\n

\u00bfQu\u00e9 piensas de la fusi\u00f3n de Getty Images y Shutterstock? Si utilizas material de archivo, \u00bfc\u00f3mo crees que podr\u00eda afectarte? Si colaboras con una o ambas empresas, \u00bfcrees que esto ayudar\u00e1 o perjudicar\u00e1 las ganancias? \u00a1Cu\u00e9ntanos en los comentarios a continuaci\u00f3n!<\/strong><\/p>\n<367733-main-buylinks\/>"},"excerpt":{"rendered":"

Getty Images y Shutterstock, dos grandes empresas de la industria de las fotograf\u00edas y los v\u00eddeos de archivo, han anunciado sus planes de fusionarse en un acuerdo multimillonario. \u00bfQu\u00e9 significa eso para los creadores de contenido que utilizan archivos de archivo y para los colaboradores de ambas empresas? Getty Images, que tiene casi 30 a\u00f1os de antig\u00fcedad, fue fundada por Mark Getty y Jonathan Klein. En 1997, la empresa de archivos despeg\u00f3 cuando se fusion\u00f3 con PhotoDisc. A lo largo de los a\u00f1os, Getty ha adquirido otras bibliotecas, incluida iStock, y las ha archivado para convertirse en una de las m\u00e1s grandes del mundo. En 2020, se centr\u00f3 en im\u00e1genes […]<\/p>\n","protected":false},"author":48482,"featured_media":367721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[{"id":42290,"name":"Noticias","link":"https:\/\/www.cined.com\/es\/noticias\/","slug":"noticias"},{"id":42280,"name":"Industria","link":"https:\/\/www.cined.com\/es\/noticias\/industria\/","slug":"industria"}],"tags":[86443,86444,31717,59834,27922,26354],"tag_label":[55321],"brand":[86445],"class_list":["post-367733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria","category-noticias","tag-getty-images-es","tag-stock-images-es","tag-stock-footage-library-es","tag-stock-footage-industry-es","tag-shutterstock-es","tag-stock-footage-es","tag_label-stock-footage-es","brand-getty-images-es"],"yoast_head":"\nSe Fusionar\u00e1n Getty Images y Shutterstock | 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