{"id":391641,"date":"2025-08-13T13:29:43","date_gmt":"2025-08-13T11:29:43","guid":{"rendered":"https:\/\/www.cined.com\/?p=391641"},"modified":"2025-08-13T18:28:45","modified_gmt":"2025-08-13T16:28:45","slug":"kodak-faces-the-fade-out-is-this-the-final-call","status":"publish","type":"post","link":"https:\/\/www.cined.com\/es\/kodak-faces-the-fade-out-is-this-the-final-call\/","title":{"rendered":"Kodak se Enfrenta a su Declive – \u00bfEs este el \u00faltimo aviso?"},"content":{"rendered":"\n

Eastman Kodak, la marca de 133 a\u00f1os que alguna vez fue sin\u00f3nimo de fotograf\u00eda, ha advertido que podr\u00eda no poder seguir operando por mucho m\u00e1s tiempo. En su \u00faltimo informe de resultados, la compa\u00f1\u00eda admiti\u00f3 no tener financiaci\u00f3n comprometida ni liquidez disponible para cumplir con los aproximadamente 500 millones de d\u00f3lares en obligaciones de deuda que vencen. Las acciones se desplomaron m\u00e1s de un 25% tras la noticia.<\/strong><\/p>\n\n\n\n

Hace poco tiempo atr\u00e1s, analizamos la comparaci\u00f3n entre pel\u00edcula y digital en un art\u00edculo sobre la fotograf\u00eda con Kodak Vision 3<\/a>, y no hace tanto tiempo que la compa\u00f1\u00eda intent\u00f3 revivir la c\u00e1mara Super 8<\/a>. Sin embargo, ahora Kodak se enfrenta a serios desaf\u00edos, y es l\u00f3gico preguntarse qu\u00e9 le deparar\u00e1 el pr\u00f3ximo cap\u00edtulo. Afirman estar buscando maneras de ganar tiempo, desde suspender los pagos a su plan de pensiones hasta refinanciar su deuda restante. El director ejecutivo, Jim Continenza, insiste en que la compa\u00f1\u00eda est\u00e1 progresando “a pesar de los desaf\u00edos de un entorno empresarial incierto”, y seg\u00fan un portavoz de Kodak que habl\u00f3 con\u00a0CNN<\/a>, conf\u00edan en poder liquidar gran parte del pr\u00e9stamo antes de su vencimiento.<\/p>\n\n\n\n

\"\"
Cr\u00e9dito de la imagen: Wikimedia Commons<\/figcaption><\/figure>\n\n\n\n

Un poco de historia de Kodak<\/h2>\n\n\n\n

Es un momento complicado para una compa\u00f1\u00eda que una vez domin\u00f3 su sector. Kodak se fund\u00f3 en 1892, aunque sus or\u00edgenes se remontan a la primera patente de recubrimiento de placas de George Eastman en 1879. La compa\u00f1\u00eda hizo que la fotograf\u00eda sea accesible para las masas. La primera c\u00e1mara Kodak se vendi\u00f3 por 25 d\u00f3lares, con la famosa promesa de Eastman: “T\u00fa pulsas el bot\u00f3n, nosotros hacemos el resto”. Para la d\u00e9cada de 1970, Kodak controlaba el 90% de las ventas de pel\u00edcula en Estados Unidos y el 85% del mercado de c\u00e1maras. La pel\u00edcula Kodak y una c\u00e1mara fabricada por Kodak volaron en el Apolo 11. De hecho, capturaron el mundo en Kodachrome y eso ayud\u00f3 a crear algunas de las fotograf\u00edas m\u00e1s famosas de la historia.<\/p>\n\n\n\n

El problema fue que Kodak tambi\u00e9n invent\u00f3 la primera c\u00e1mara digital y luego la abandon\u00f3 por temor a que canibalizara las ventas de pel\u00edcula. Para 2012, estaban en quiebra. Resurgieron con una presencia m\u00e1s reducida, apoy\u00e1ndose en la pel\u00edcula para Hollywood y en productos qu\u00edmicos para la industria. En 2020, intentaron adoptar un nuevo rol como proveedor farmac\u00e9utico, respaldado por un pr\u00e9stamo del gobierno estadounidense de 765 millones de d\u00f3lares. Las acciones se dispararon; el intento no perdur\u00f3.<\/p>\n\n\n\n

\"\"<\/a>
Cr\u00e9dito de la imagen: Wikimedia Commons<\/figcaption><\/figure>\n\n\n\n

Un momento perdido<\/h2>\n\n\n\n

Durante d\u00e9cadas, el sustento de Kodak no fueron los equipos profesionales de alta gama sino los fot\u00f3grafos diarios: familias, viajeros, aficionados que compraban c\u00e1maras compactas asequibles, un par de rollos de pel\u00edcula y los revelaban en la farmacia. Era un negocio estable y confiable, basado en h\u00e1bitos que la gente no cre\u00eda que cambiar\u00edan. Pero a medida que la fotograf\u00eda digital se afianz\u00f3, esos h\u00e1bitos cambiaron. Las c\u00e1maras se abarataron, las tarjetas de memoria reemplazaron a la pel\u00edcula y la comodidad de ver im\u00e1genes comenz\u00f3 a erosionar el mercado principal de Kodak, mucho antes de que el smartphone la reemplazara. Adem\u00e1s, cuando Kodak invent\u00f3 la primera c\u00e1mara digital en 1975, abandon\u00f3 la idea por la preocupaci\u00f3n de si minar\u00eda las ventas de pel\u00edcula. Esta decisi\u00f3n atormentar\u00eda a la empresa m\u00e1s tarde.<\/p>\n\n\n\n

Reflexiones finales<\/h2>\n\n\n\n

Kodak trabaja para expandir su negocio principal, a pesar de que enfrenta dificultades financieras. La producci\u00f3n de pel\u00edcula y productos qu\u00edmicos sigue siendo fundamental, con una demanda constante de la industria cinematogr\u00e1fica y otros clientes comerciales. La empresa tambi\u00e9n licencia su marca para productos de consumidor, por lo que el nombre Kodak se mantiene visible a medida que cambia su posici\u00f3n en el mercado fotogr\u00e1fico; Pero el mercado es m\u00e1s peque\u00f1o, la competencia m\u00e1s dura y la reinvenci\u00f3n no ha sido lo suficientemente r\u00e1pida. Si este es realmente el final, es un cierre agridulce para una empresa que facilit\u00f3 la fotograf\u00eda para todos, pero que tuvo dificultades para imaginar lo que vendr\u00eda despu\u00e9s.<\/p>\n\n\n\n

\u00bfCu\u00e1l es tu opini\u00f3n sobre la situaci\u00f3n de Kodak? \u00bfHas utilizado alguna vez pel\u00edcula? \u00bfLos extra\u00f1ar\u00edas?<\/strong><\/p>\n<391641-main-buylinks\/>","protected":false,"clean_render":"

Eastman Kodak, la marca de 133 a\u00f1os que alguna vez fue sin\u00f3nimo de fotograf\u00eda, ha advertido que podr\u00eda no poder seguir operando por mucho m\u00e1s tiempo. En su \u00faltimo informe de resultados, la compa\u00f1\u00eda admiti\u00f3 no tener financiaci\u00f3n comprometida ni liquidez disponible para cumplir con los aproximadamente 500 millones de d\u00f3lares en obligaciones de deuda que vencen. Las acciones se desplomaron m\u00e1s de un 25% tras la noticia.<\/strong><\/p>\n\n\n\n

Hace poco tiempo atr\u00e1s, analizamos la comparaci\u00f3n entre pel\u00edcula y digital en un art\u00edculo sobre la fotograf\u00eda con Kodak Vision 3<\/a>, y no hace tanto tiempo que la compa\u00f1\u00eda intent\u00f3 revivir la c\u00e1mara Super 8<\/a>. Sin embargo, ahora Kodak se enfrenta a serios desaf\u00edos, y es l\u00f3gico preguntarse qu\u00e9 le deparar\u00e1 el pr\u00f3ximo cap\u00edtulo. Afirman estar buscando maneras de ganar tiempo, desde suspender los pagos a su plan de pensiones hasta refinanciar su deuda restante. El director ejecutivo, Jim Continenza, insiste en que la compa\u00f1\u00eda est\u00e1 progresando “a pesar de los desaf\u00edos de un entorno empresarial incierto”, y seg\u00fan un portavoz de Kodak que habl\u00f3 con\u00a0CNN<\/a>, conf\u00edan en poder liquidar gran parte del pr\u00e9stamo antes de su vencimiento.<\/p>\n\n\n\n

\"\"
Cr\u00e9dito de la imagen: Wikimedia Commons<\/figcaption><\/figure>\n\n\n\n

Un poco de historia de Kodak<\/h2>\n\n\n\n

Es un momento complicado para una compa\u00f1\u00eda que una vez domin\u00f3 su sector. Kodak se fund\u00f3 en 1892, aunque sus or\u00edgenes se remontan a la primera patente de recubrimiento de placas de George Eastman en 1879. La compa\u00f1\u00eda hizo que la fotograf\u00eda sea accesible para las masas. La primera c\u00e1mara Kodak se vendi\u00f3 por 25 d\u00f3lares, con la famosa promesa de Eastman: “T\u00fa pulsas el bot\u00f3n, nosotros hacemos el resto”. Para la d\u00e9cada de 1970, Kodak controlaba el 90% de las ventas de pel\u00edcula en Estados Unidos y el 85% del mercado de c\u00e1maras. La pel\u00edcula Kodak y una c\u00e1mara fabricada por Kodak volaron en el Apolo 11. De hecho, capturaron el mundo en Kodachrome y eso ayud\u00f3 a crear algunas de las fotograf\u00edas m\u00e1s famosas de la historia.<\/p>\n\n\n\n

El problema fue que Kodak tambi\u00e9n invent\u00f3 la primera c\u00e1mara digital y luego la abandon\u00f3 por temor a que canibalizara las ventas de pel\u00edcula. Para 2012, estaban en quiebra. Resurgieron con una presencia m\u00e1s reducida, apoy\u00e1ndose en la pel\u00edcula para Hollywood y en productos qu\u00edmicos para la industria. En 2020, intentaron adoptar un nuevo rol como proveedor farmac\u00e9utico, respaldado por un pr\u00e9stamo del gobierno estadounidense de 765 millones de d\u00f3lares. Las acciones se dispararon; el intento no perdur\u00f3.<\/p>\n\n\n\n

\"\"<\/a>
Cr\u00e9dito de la imagen: Wikimedia Commons<\/figcaption><\/figure>\n\n\n\n

Un momento perdido<\/h2>\n\n\n\n

Durante d\u00e9cadas, el sustento de Kodak no fueron los equipos profesionales de alta gama sino los fot\u00f3grafos diarios: familias, viajeros, aficionados que compraban c\u00e1maras compactas asequibles, un par de rollos de pel\u00edcula y los revelaban en la farmacia. Era un negocio estable y confiable, basado en h\u00e1bitos que la gente no cre\u00eda que cambiar\u00edan. Pero a medida que la fotograf\u00eda digital se afianz\u00f3, esos h\u00e1bitos cambiaron. Las c\u00e1maras se abarataron, las tarjetas de memoria reemplazaron a la pel\u00edcula y la comodidad de ver im\u00e1genes comenz\u00f3 a erosionar el mercado principal de Kodak, mucho antes de que el smartphone la reemplazara. Adem\u00e1s, cuando Kodak invent\u00f3 la primera c\u00e1mara digital en 1975, abandon\u00f3 la idea por la preocupaci\u00f3n de si minar\u00eda las ventas de pel\u00edcula. Esta decisi\u00f3n atormentar\u00eda a la empresa m\u00e1s tarde.<\/p>\n\n\n\n

Reflexiones finales<\/h2>\n\n\n\n

Kodak trabaja para expandir su negocio principal, a pesar de que enfrenta dificultades financieras. La producci\u00f3n de pel\u00edcula y productos qu\u00edmicos sigue siendo fundamental, con una demanda constante de la industria cinematogr\u00e1fica y otros clientes comerciales. La empresa tambi\u00e9n licencia su marca para productos de consumidor, por lo que el nombre Kodak se mantiene visible a medida que cambia su posici\u00f3n en el mercado fotogr\u00e1fico; Pero el mercado es m\u00e1s peque\u00f1o, la competencia m\u00e1s dura y la reinvenci\u00f3n no ha sido lo suficientemente r\u00e1pida. Si este es realmente el final, es un cierre agridulce para una empresa que facilit\u00f3 la fotograf\u00eda para todos, pero que tuvo dificultades para imaginar lo que vendr\u00eda despu\u00e9s.<\/p>\n\n\n\n

\u00bfCu\u00e1l es tu opini\u00f3n sobre la situaci\u00f3n de Kodak? \u00bfHas utilizado alguna vez pel\u00edcula? \u00bfLos extra\u00f1ar\u00edas?<\/strong><\/p>\n<391641-main-buylinks\/>"},"excerpt":{"rendered":"

Eastman Kodak, la marca de 133 a\u00f1os que alguna vez fue sin\u00f3nimo de fotograf\u00eda, ha advertido que podr\u00eda no poder seguir operando por mucho m\u00e1s tiempo. En su \u00faltimo informe de resultados, la compa\u00f1\u00eda admiti\u00f3 no tener financiaci\u00f3n comprometida ni liquidez disponible para cumplir con los aproximadamente 500 millones de d\u00f3lares en obligaciones de deuda que vencen. Las acciones se desplomaron m\u00e1s de un 25% tras la noticia. Hace poco tiempo atr\u00e1s, analizamos la comparaci\u00f3n entre pel\u00edcula y digital en un art\u00edculo sobre la fotograf\u00eda con Kodak Vision 3, y no hace tanto tiempo que la compa\u00f1\u00eda intent\u00f3 revivir la c\u00e1mara Super 8. Sin embargo, ahora Kodak se enfrenta a […]<\/p>\n","protected":false},"author":19286,"featured_media":391590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[{"id":42280,"name":"Industria","link":"https:\/\/www.cined.com\/es\/noticias\/industria\/","slug":"industria"},{"id":42290,"name":"Noticias","link":"https:\/\/www.cined.com\/es\/noticias\/","slug":"noticias"}],"tags":[94070,29637,94071,94072,94073,94074,78844,94075,94076,94066,94067,94068,94069],"tag_label":[55626],"brand":[78845],"class_list":["post-391641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria","category-noticias","tag-photography-nostalgia-es","tag-fotografia","tag-iconic-brands-es","tag-business-turnaround-es","tag-kodak-bankruptcy-es","tag-eastman-kodak-es","tag-kodak-es","tag-photography-history-es","tag-film-photography-es","tag-kodachrome-es","tag-photography-industry-es","tag-digital-photography-es","tag-camera-history-es","tag_label-industry-news-es","brand-kodak-es"],"yoast_head":"\nKodak se Enfrenta a su Declive - \u00bfEs este el \u00faltimo aviso? | CineD<\/title>\n<meta name=\"description\" content=\"Eastman Kodak, the 133-year-old name once synonymous with photography, has warned that it may not be able to keep operating for much longer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cined.com\/es\/kodak-faces-the-fade-out-is-this-the-final-call\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kodak se Enfrenta a su Declive - \u00bfEs este el \u00faltimo aviso? | CineD\" \/>\n<meta property=\"og:description\" content=\"Eastman Kodak, the 133-year-old name once synonymous with photography, has warned that it may not be able to keep operating for much longer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cined.com\/es\/kodak-faces-the-fade-out-is-this-the-final-call\/\" \/>\n<meta property=\"og:site_name\" content=\"CineD\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/C5Dnews\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-13T11:29:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-13T16:28:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cined.com\/content\/uploads\/2025\/08\/Kodak.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandra Thompson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@c5dnews\" \/>\n<meta name=\"twitter:site\" content=\"@c5dnews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandra Thompson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cined.com\/es\/kodak-faces-the-fade-out-is-this-the-final-call\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cined.com\/es\/kodak-faces-the-fade-out-is-this-the-final-call\/\"},\"author\":{\"name\":\"Alexandra Thompson\",\"@id\":\"https:\/\/www.cined.com\/es\/#\/schema\/person\/f363c28ed4cf9a6329c109ce74665b44\"},\"headline\":\"Kodak se Enfrenta a su Declive – \u00bfEs este el \u00faltimo aviso?\",\"datePublished\":\"2025-08-13T11:29:43+00:00\",\"dateModified\":\"2025-08-13T16:28:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cined.com\/es\/kodak-faces-the-fade-out-is-this-the-final-call\/\"},\"wordCount\":765,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.cined.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cined.com\/es\/kodak-faces-the-fade-out-is-this-the-final-call\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cined.com\/content\/uploads\/2025\/08\/Kodak.jpg\",\"keywords\":[\"Photography nostalgia\",\"fotograf\u00eda\",\"Iconic brands\",\"Business turnaround\",\"Kodak bankruptcy\",\"Eastman Kodak\",\"kodak\",\"Photography history\",\"Film photography\",\"Kodachrome\",\"Photography industry\",\"Digital photography\",\"Camera history\"],\"articleSection\":[\"Industria\",\"Noticias\"],\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.cined.com\/es\/kodak-faces-the-fade-out-is-this-the-final-call\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cined.com\/es\/kodak-faces-the-fade-out-is-this-the-final-call\/\",\"url\":\"https:\/\/www.cined.com\/es\/kodak-faces-the-fade-out-is-this-the-final-call\/\",\"name\":\"Kodak se Enfrenta a su Declive - \u00bfEs este el \u00faltimo aviso? 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