{"id":415745,"date":"2026-02-27T11:00:37","date_gmt":"2026-02-27T10:00:37","guid":{"rendered":"https:\/\/www.cined.com\/?p=415745"},"modified":"2026-02-27T16:59:14","modified_gmt":"2026-02-27T15:59:14","slug":"sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing","status":"publish","type":"post","link":"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/","title":{"rendered":"El \u00daltimo Producto de Sigma no es un Lente, es\u2026 Arroz. Y eso es Realmente Asombroso."},"content":{"rendered":"\n<p><strong>Sigma ha establecido una nueva filial agr\u00edcola, Sigma Aizu\u00a0Farm\u00a0Corporation, para iniciar el cultivo de arroz en la regi\u00f3n japonesa que sirve como \u00fanica base de fabricaci\u00f3n de la compa\u00f1\u00eda. La iniciativa busca combatir el abandono de las tierras agr\u00edcolas y preservar los ecosistemas locales. El arroz cosechado alimentar\u00e1 a los empleados de la f\u00e1brica de Sigma en Aizu y la sede de Kawasaki.<\/strong><\/p>\n\n\n\n<p>En una iniciativa que va mucho m\u00e1s all\u00e1 del alcance t\u00edpico de un fabricante de c\u00e1maras y lentes, Sigma se est\u00e1 expandiendo hacia la agricultura. La nueva Sigma Aizu\u00a0Farm\u00a0Corporation\u00a0est\u00e1 programada para su lanzamiento el 1 de abril de 2026 y se centrar\u00e1 en el cultivo de arroz en arrozales tradicionales utilizando el suelo f\u00e9rtil y los recursos h\u00eddricos del Monte Bandai. Es un paso inusual, pero que refleja los profundos v\u00ednculos entre Sigma y la regi\u00f3n de Aizu, donde se fabrican cada lente y c\u00e1mara Sigma.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 un fabricante de lentes cultiva arroz\u00a0<\/h2>\n\n\n\n<p>Para quienes no est\u00e9n familiarizados con la filosof\u00eda de producci\u00f3n de Sigma, la compa\u00f1\u00eda opera una sola f\u00e1brica en el mundo, ubicada en la regi\u00f3n de Aizu, en la prefectura de Fukushima. Esta instalaci\u00f3n, que\u00a0<a href=\"https:\/\/www.cined.com\/es\/a-sigma-factory-tour-cinema5d-exclusive\/\" target=\"_blank\" rel=\"noreferrer noopener\">visitamos durante un recorrido por la f\u00e1brica<\/a>\u00a0en 2018 (imagen incrustada a continuaci\u00f3n), es responsable de la producci\u00f3n de todos los productos que llevan la marca Sigma, desde los\u00a0<a href=\"https:\/\/www.cined.com\/es\/sigma-aizu-prime-line-introduced-a-lineup-of-12-large-format-t1-3-lenses\/\">lentes de cine Aizu Prime<\/a>\u00a0hasta la\u00a0a\u00fan\u00a0relativamente nueva\u00a0<a href=\"https:\/\/www.cined.com\/es\/sigma-bf-announced-a-new-kind-of-camera\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1mara Sigma BF<\/a>\u00a0y el \u00faltimo\u00a0<a href=\"https:\/\/www.cined.com\/es\/sigma-35mm-f1-4-dg-ii-art-announced-smaller-lighter-and-optically-superior\/\" target=\"_blank\" rel=\"noreferrer noopener\">lente Art de 35mm f\/1.4 DG II<\/a>. El eslogan &#8220;Hecho en Aizu, Jap\u00f3n&#8221; es fundamental para la identidad de marca de Sigma, y su director ejecutivo,\u00a0Kazuto\u00a0Yamaki, ha enfatizado durante mucho tiempo la importancia de la\u00a0<a href=\"https:\/\/www.cined.com\/es\/sigma-interview-celebrating-60-years-of-producing-lenses-and-cameras\/\" target=\"_blank\" rel=\"noreferrer noopener\">artesan\u00eda local y la comunidad<\/a>\u00a0en la creaci\u00f3n de los productos de la compa\u00f1\u00eda.<\/p>\n\n\n<!-- wp:embed\/video -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"A SIGMA Factory Tour - cinema5D Exclusive\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ecsOrRUbNjU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"El \\u00daltimo Producto de Sigma no es un Lente, es\\u2026 Arroz. Y eso es Realmente Asombroso.\",\"description\":\"El \\u00daltimo Producto de Sigma no es un Lente, es\\u2026 Arroz. Y eso es Realmente Asombroso.\",\"contentUrl\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=ecsOrRUbNjU\",\"thumbnailUrl\":\"https:\\\/\\\/img.youtube.com\\\/vi\\\/ecsOrRUbNjU\\\/mqdefault.jpg\",\"uploadDate\":\"2026-02-27T11:00:37+01:00\"}<\/script><!-- \/wp:embed\/video -->\n\n\n<p>Sin embargo, Aizu, al igual que muchas regiones rurales de Jap\u00f3n, se enfrenta a graves desaf\u00edos demogr\u00e1ficos y agr\u00edcolas. La escasez de sucesores agr\u00edcolas y el aumento de tierras de cultivo abandonadas est\u00e1n erosionando gradualmente los paisajes, los ecosistemas y el patrimonio cultural de&nbsp;satoyama&nbsp;que han definido la zona durante generaciones. Los arrozales, que hist\u00f3ricamente han retenido agua y sustentado los ciclos naturales de la regi\u00f3n, corren un riesgo especial. Sigma considera la protecci\u00f3n de estos recursos una responsabilidad inherente a su condici\u00f3n de principal empleador de la regi\u00f3n y un fabricante que depende en gran medida del medio ambiente y la mano de obra local.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De recibir a devolver&nbsp;<\/h2>\n\n\n\n<p>La iniciativa Sigma Aizu&nbsp;Farm&nbsp;cultivar\u00e1 arroz utilizando el agua y el suelo del monte Bandai. Seg\u00fan Sigma, los arrozales desempe\u00f1an un papel esencial en el ecosistema local: almacenan agua de lluvia, contribuyen al ciclo del agua, sustentan la biodiversidad y ayudan a mitigar los riesgos clim\u00e1ticos. Al mantener y cultivar estos arrozales, Sigma busca preservar el entorno natural y, al mismo tiempo, crear oportunidades de empleo estables y tradicionales en la agricultura.&nbsp;<\/p>\n\n\n\n<p>El arroz cosechado se servir\u00e1 en las cafeter\u00edas de los empleados tanto de la f\u00e1brica de Aizu como de la sede corporativa de Sigma en Kawasaki. Esto cierra un ciclo significativo, ya que la empresa pasa de simplemente beneficiarse de los recursos naturales de Aizu a invertir activamente en su preservaci\u00f3n.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hoja de ruta y pr\u00f3ximos pasos&nbsp;<\/h2>\n\n\n\n<p>Sigma ha establecido un cronograma claro para la iniciativa. Tras el anuncio oficial en febrero de 2026, la siembra de arroz est\u00e1 prevista para principios del verano boreal de 2026, con una cosecha prevista para oto\u00f1o. Para el invierno boreal de 2026, el arroz se habr\u00e1 molido y su distribuci\u00f3n comenzar\u00e1 en los comedores de empleados de Sigma.&nbsp;<\/p>\n\n\n\n<p>Cabe destacar que esta no es una estrategia de marketing vinculada al lanzamiento de ning\u00fan producto espec\u00edfico. La iniciativa Aizu\u00a0Farm\u00a0se enmarca en los\u00a0<a href=\"https:\/\/www.sigma-global.com\/en\/sustainability\/\">esfuerzos de sostenibilidad<\/a>\u00a0m\u00e1s amplios de Sigma y representa un compromiso a largo plazo con la gesti\u00f3n regional. Las futuras actualizaciones del proyecto se compartir\u00e1n en la\u00a0<a href=\"https:\/\/www.sigma-global.com\/en\/sigma-aizu-farm\/\">p\u00e1gina dedicada a Aizu\u00a0Farm\u00a0de Sigma<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sustainability_img01-900x600.jpg\" alt=\"\" class=\"wp-image-415574\" srcset=\"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sustainability_img01-900x600.jpg 900w, https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sustainability_img01-300x200.jpg 300w, https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sustainability_img01-768x512.jpg 768w, https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sustainability_img01-1536x1024.jpg 1536w, https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sustainability_img01-345x230.jpg 345w, https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sustainability_img01.jpg 1920w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Sigma parece muy honesta en su enfoque hacia un negocio sostenible. Cr\u00e9dito de la imagen: Sigma\u00a0\u00a0<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Una conexi\u00f3n m\u00e1s profunda con la artesan\u00eda&nbsp;<\/h2>\n\n\n\n<p>Para la comunidad cinematogr\u00e1fica, la decisi\u00f3n de Sigma de invertir en agricultura puede parecer tangencial, pero en realidad refuerza algo que muchos de nosotros ya apreciamos de la marca.\u00a0La insistencia de Sigma en mantener toda la producci\u00f3n en un solo lugar, en lugar de subcontratarla a instalaciones m\u00e1s econ\u00f3micas, siempre ha sido parte de lo que distingue a sus productos. La fuerza laboral de la f\u00e1brica de Aizu, su entorno y la cultura local se entrelazan con la calidad y el car\u00e1cter de la ingenier\u00eda \u00f3ptica de Sigma. Los\u00a0<a href=\"https:\/\/www.cined.com\/es\/sigma-aizu-cinema-prime-lenses-a-talk-with-kazuto-yamaki-san\/\">lentes Aizu Prime<\/a>, que llevan el nombre de la regi\u00f3n como distintivo de origen, son quiz\u00e1s el ejemplo m\u00e1s visible de esta filosof\u00eda.&nbsp;<\/p>\n\n\n\n<p>Al trabajar activamente para preservar la comunidad y el paisaje que rodea su f\u00e1brica, Sigma transmite una declaraci\u00f3n que va m\u00e1s all\u00e1 de la responsabilidad social corporativa; Es un reconocimiento de que la viabilidad a largo plazo de su fabricaci\u00f3n depende de la salud a largo plazo de la propia regi\u00f3n.&nbsp;<\/p>\n\n\n\n<p>Aqu\u00ed est\u00e1 nuestra entrevista con&nbsp;Yamaki-san, CEO de Sigma, de hace menos de cinco a\u00f1os:&nbsp;<\/p>\n\n\n<!-- wp:embed\/video -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"SIGMA&#039;s CEO Yamaki-san - Celebrating 60 Years of Producing Lenses and Cameras\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/SCF4_7qwQPw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"El \\u00daltimo Producto de Sigma no es un Lente, es\\u2026 Arroz. Y eso es Realmente Asombroso.\",\"description\":\"El \\u00daltimo Producto de Sigma no es un Lente, es\\u2026 Arroz. Y eso es Realmente Asombroso.\",\"contentUrl\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=SCF4_7qwQPw\",\"thumbnailUrl\":\"https:\\\/\\\/img.youtube.com\\\/vi\\\/SCF4_7qwQPw\\\/mqdefault.jpg\",\"uploadDate\":\"2026-02-27T11:00:37+01:00\"}<\/script><!-- \/wp:embed\/video -->\n\n\n<p><strong>\u00bfQu\u00e9 opinas de la decisi\u00f3n de Sigma de dedicarse al cultivo de arroz? \u00bfEs este el tipo de iniciativa comunitaria que te gusta ver por parte de los fabricantes, o te parece una distracci\u00f3n de su negocio principal? Cu\u00e9ntanos en los comentarios.\u00a0<\/strong><\/p>\n<415745-main-buylinks\/>","protected":false,"clean_render":"<p><strong>Sigma ha establecido una nueva filial agr\u00edcola, Sigma Aizu\u00a0Farm\u00a0Corporation, para iniciar el cultivo de arroz en la regi\u00f3n japonesa que sirve como \u00fanica base de fabricaci\u00f3n de la compa\u00f1\u00eda. La iniciativa busca combatir el abandono de las tierras agr\u00edcolas y preservar los ecosistemas locales. El arroz cosechado alimentar\u00e1 a los empleados de la f\u00e1brica de Sigma en Aizu y la sede de Kawasaki.<\/strong><\/p>\n\n\n\n<p>En una iniciativa que va mucho m\u00e1s all\u00e1 del alcance t\u00edpico de un fabricante de c\u00e1maras y lentes, Sigma se est\u00e1 expandiendo hacia la agricultura. La nueva Sigma Aizu\u00a0Farm\u00a0Corporation\u00a0est\u00e1 programada para su lanzamiento el 1 de abril de 2026 y se centrar\u00e1 en el cultivo de arroz en arrozales tradicionales utilizando el suelo f\u00e9rtil y los recursos h\u00eddricos del Monte Bandai. Es un paso inusual, pero que refleja los profundos v\u00ednculos entre Sigma y la regi\u00f3n de Aizu, donde se fabrican cada lente y c\u00e1mara Sigma.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 un fabricante de lentes cultiva arroz\u00a0<\/h2>\n\n\n\n<p>Para quienes no est\u00e9n familiarizados con la filosof\u00eda de producci\u00f3n de Sigma, la compa\u00f1\u00eda opera una sola f\u00e1brica en el mundo, ubicada en la regi\u00f3n de Aizu, en la prefectura de Fukushima. Esta instalaci\u00f3n, que\u00a0<a href=\"https:\/\/www.cined.com\/es\/a-sigma-factory-tour-cinema5d-exclusive\/\" target=\"_blank\" rel=\"noreferrer noopener\">visitamos durante un recorrido por la f\u00e1brica<\/a>\u00a0en 2018 (imagen incrustada a continuaci\u00f3n), es responsable de la producci\u00f3n de todos los productos que llevan la marca Sigma, desde los\u00a0<a href=\"https:\/\/www.cined.com\/es\/sigma-aizu-prime-line-introduced-a-lineup-of-12-large-format-t1-3-lenses\/\">lentes de cine Aizu Prime<\/a>\u00a0hasta la\u00a0a\u00fan\u00a0relativamente nueva\u00a0<a href=\"https:\/\/www.cined.com\/es\/sigma-bf-announced-a-new-kind-of-camera\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1mara Sigma BF<\/a>\u00a0y el \u00faltimo\u00a0<a href=\"https:\/\/www.cined.com\/es\/sigma-35mm-f1-4-dg-ii-art-announced-smaller-lighter-and-optically-superior\/\" target=\"_blank\" rel=\"noreferrer noopener\">lente Art de 35mm f\/1.4 DG II<\/a>. El eslogan &#8220;Hecho en Aizu, Jap\u00f3n&#8221; es fundamental para la identidad de marca de Sigma, y su director ejecutivo,\u00a0Kazuto\u00a0Yamaki, ha enfatizado durante mucho tiempo la importancia de la\u00a0<a href=\"https:\/\/www.cined.com\/es\/sigma-interview-celebrating-60-years-of-producing-lenses-and-cameras\/\" target=\"_blank\" rel=\"noreferrer noopener\">artesan\u00eda local y la comunidad<\/a>\u00a0en la creaci\u00f3n de los productos de la compa\u00f1\u00eda.<\/p>\n\n\n<!-- wp:embed\/video -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"A SIGMA Factory Tour - cinema5D Exclusive\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ecsOrRUbNjU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"El \\u00daltimo Producto de Sigma no es un Lente, es\\u2026 Arroz. Y eso es Realmente Asombroso.\",\"description\":\"El \\u00daltimo Producto de Sigma no es un Lente, es\\u2026 Arroz. Y eso es Realmente Asombroso.\",\"contentUrl\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=ecsOrRUbNjU\",\"thumbnailUrl\":\"https:\\\/\\\/img.youtube.com\\\/vi\\\/ecsOrRUbNjU\\\/mqdefault.jpg\",\"uploadDate\":\"2026-02-27T11:00:37+01:00\"}<\/script><!-- \/wp:embed\/video -->\n\n\n<p>Sin embargo, Aizu, al igual que muchas regiones rurales de Jap\u00f3n, se enfrenta a graves desaf\u00edos demogr\u00e1ficos y agr\u00edcolas. La escasez de sucesores agr\u00edcolas y el aumento de tierras de cultivo abandonadas est\u00e1n erosionando gradualmente los paisajes, los ecosistemas y el patrimonio cultural de&nbsp;satoyama&nbsp;que han definido la zona durante generaciones. Los arrozales, que hist\u00f3ricamente han retenido agua y sustentado los ciclos naturales de la regi\u00f3n, corren un riesgo especial. Sigma considera la protecci\u00f3n de estos recursos una responsabilidad inherente a su condici\u00f3n de principal empleador de la regi\u00f3n y un fabricante que depende en gran medida del medio ambiente y la mano de obra local.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De recibir a devolver&nbsp;<\/h2>\n\n\n\n<p>La iniciativa Sigma Aizu&nbsp;Farm&nbsp;cultivar\u00e1 arroz utilizando el agua y el suelo del monte Bandai. Seg\u00fan Sigma, los arrozales desempe\u00f1an un papel esencial en el ecosistema local: almacenan agua de lluvia, contribuyen al ciclo del agua, sustentan la biodiversidad y ayudan a mitigar los riesgos clim\u00e1ticos. Al mantener y cultivar estos arrozales, Sigma busca preservar el entorno natural y, al mismo tiempo, crear oportunidades de empleo estables y tradicionales en la agricultura.&nbsp;<\/p>\n\n\n\n<p>El arroz cosechado se servir\u00e1 en las cafeter\u00edas de los empleados tanto de la f\u00e1brica de Aizu como de la sede corporativa de Sigma en Kawasaki. Esto cierra un ciclo significativo, ya que la empresa pasa de simplemente beneficiarse de los recursos naturales de Aizu a invertir activamente en su preservaci\u00f3n.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hoja de ruta y pr\u00f3ximos pasos&nbsp;<\/h2>\n\n\n\n<p>Sigma ha establecido un cronograma claro para la iniciativa. Tras el anuncio oficial en febrero de 2026, la siembra de arroz est\u00e1 prevista para principios del verano boreal de 2026, con una cosecha prevista para oto\u00f1o. Para el invierno boreal de 2026, el arroz se habr\u00e1 molido y su distribuci\u00f3n comenzar\u00e1 en los comedores de empleados de Sigma.&nbsp;<\/p>\n\n\n\n<p>Cabe destacar que esta no es una estrategia de marketing vinculada al lanzamiento de ning\u00fan producto espec\u00edfico. La iniciativa Aizu\u00a0Farm\u00a0se enmarca en los\u00a0<a href=\"https:\/\/www.sigma-global.com\/en\/sustainability\/\">esfuerzos de sostenibilidad<\/a>\u00a0m\u00e1s amplios de Sigma y representa un compromiso a largo plazo con la gesti\u00f3n regional. Las futuras actualizaciones del proyecto se compartir\u00e1n en la\u00a0<a href=\"https:\/\/www.sigma-global.com\/en\/sigma-aizu-farm\/\">p\u00e1gina dedicada a Aizu\u00a0Farm\u00a0de Sigma<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sustainability_img01-900x600.jpg\" alt=\"\" class=\"wp-image-415574\" srcset=\"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sustainability_img01-900x600.jpg 900w, https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sustainability_img01-300x200.jpg 300w, https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sustainability_img01-768x512.jpg 768w, https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sustainability_img01-1536x1024.jpg 1536w, https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sustainability_img01-345x230.jpg 345w, https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sustainability_img01.jpg 1920w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Sigma parece muy honesta en su enfoque hacia un negocio sostenible. Cr\u00e9dito de la imagen: Sigma\u00a0\u00a0<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Una conexi\u00f3n m\u00e1s profunda con la artesan\u00eda&nbsp;<\/h2>\n\n\n\n<p>Para la comunidad cinematogr\u00e1fica, la decisi\u00f3n de Sigma de invertir en agricultura puede parecer tangencial, pero en realidad refuerza algo que muchos de nosotros ya apreciamos de la marca.\u00a0La insistencia de Sigma en mantener toda la producci\u00f3n en un solo lugar, en lugar de subcontratarla a instalaciones m\u00e1s econ\u00f3micas, siempre ha sido parte de lo que distingue a sus productos. La fuerza laboral de la f\u00e1brica de Aizu, su entorno y la cultura local se entrelazan con la calidad y el car\u00e1cter de la ingenier\u00eda \u00f3ptica de Sigma. Los\u00a0<a href=\"https:\/\/www.cined.com\/es\/sigma-aizu-cinema-prime-lenses-a-talk-with-kazuto-yamaki-san\/\">lentes Aizu Prime<\/a>, que llevan el nombre de la regi\u00f3n como distintivo de origen, son quiz\u00e1s el ejemplo m\u00e1s visible de esta filosof\u00eda.&nbsp;<\/p>\n\n\n\n<p>Al trabajar activamente para preservar la comunidad y el paisaje que rodea su f\u00e1brica, Sigma transmite una declaraci\u00f3n que va m\u00e1s all\u00e1 de la responsabilidad social corporativa; Es un reconocimiento de que la viabilidad a largo plazo de su fabricaci\u00f3n depende de la salud a largo plazo de la propia regi\u00f3n.&nbsp;<\/p>\n\n\n\n<p>Aqu\u00ed est\u00e1 nuestra entrevista con&nbsp;Yamaki-san, CEO de Sigma, de hace menos de cinco a\u00f1os:&nbsp;<\/p>\n\n\n<!-- wp:embed\/video -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"SIGMA&#039;s CEO Yamaki-san - Celebrating 60 Years of Producing Lenses and Cameras\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/SCF4_7qwQPw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"El \\u00daltimo Producto de Sigma no es un Lente, es\\u2026 Arroz. Y eso es Realmente Asombroso.\",\"description\":\"El \\u00daltimo Producto de Sigma no es un Lente, es\\u2026 Arroz. Y eso es Realmente Asombroso.\",\"contentUrl\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=SCF4_7qwQPw\",\"thumbnailUrl\":\"https:\\\/\\\/img.youtube.com\\\/vi\\\/SCF4_7qwQPw\\\/mqdefault.jpg\",\"uploadDate\":\"2026-02-27T11:00:37+01:00\"}<\/script><!-- \/wp:embed\/video -->\n\n\n<p><strong>\u00bfQu\u00e9 opinas de la decisi\u00f3n de Sigma de dedicarse al cultivo de arroz? \u00bfEs este el tipo de iniciativa comunitaria que te gusta ver por parte de los fabricantes, o te parece una distracci\u00f3n de su negocio principal? Cu\u00e9ntanos en los comentarios.\u00a0<\/strong><\/p>\n<415745-main-buylinks\/>"},"excerpt":{"rendered":"<p>Sigma ha establecido una nueva filial agr\u00edcola, Sigma Aizu\u00a0Farm\u00a0Corporation, para iniciar el cultivo de arroz en la regi\u00f3n japonesa que sirve como \u00fanica base de fabricaci\u00f3n de la compa\u00f1\u00eda. La iniciativa busca combatir el abandono de las tierras agr\u00edcolas y preservar los ecosistemas locales. El arroz cosechado alimentar\u00e1 a los empleados de la f\u00e1brica de Sigma en Aizu y la sede de Kawasaki. En una iniciativa que va mucho m\u00e1s all\u00e1 del alcance t\u00edpico de un fabricante de c\u00e1maras y lentes, Sigma se est\u00e1 expandiendo hacia la agricultura. La nueva Sigma Aizu\u00a0Farm\u00a0Corporation\u00a0est\u00e1 programada para su lanzamiento el 1 de abril de 2026 y se centrar\u00e1 en el cultivo de arroz [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":415573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[{"id":42290,"name":"Noticias","link":"https:\/\/www.cined.com\/es\/noticias\/","slug":"noticias"},{"id":42280,"name":"Industria","link":"https:\/\/www.cined.com\/es\/noticias\/industria\/","slug":"industria"}],"tags":[102619,102620,61552,102621,102611,102612,102613,102614,24382,102615,102616,102617,102618],"tag_label":[55626],"brand":[51501],"class_list":["post-415745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria","category-noticias","tag-corporate-sustainability","tag-sigma-aizu-farm","tag-kazuto-yamaki-es","tag-esfuerzo-de-sostenibilidad","tag-sustainability","tag-made-in-aizu","tag-japanese-manufacturing","tag-rice-cultivation","tag-sigma-es","tag-sigma-corporation","tag-sigma-factory-2","tag-sigma-rice","tag-sigma-rice-farm","tag_label-industry-news-es","brand-sigma-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.10 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El \u00daltimo Producto de Sigma no es un Lente, es\u2026 Arroz. Y eso es Realmente Asombroso. | CineD<\/title>\n<meta name=\"description\" content=\"Sigma launches Aizu Farm to grow rice near its sole factory, combating farmland abandonment and preserving the region&#039;s ecosystems.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El \u00daltimo Producto de Sigma no es un Lente, es\u2026 Arroz. Y eso es Realmente Asombroso. | CineD\" \/>\n<meta property=\"og:description\" content=\"Sigma launches Aizu Farm to grow rice near its sole factory, combating farmland abandonment and preserving the region&#039;s ecosystems.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/\" \/>\n<meta property=\"og:site_name\" content=\"CineD\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/C5Dnews\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/nino.leitner\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-27T10:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T15:59:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nino Leitner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/NinoLeitner\" \/>\n<meta name=\"twitter:site\" content=\"@c5dnews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nino Leitner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/\"},\"author\":{\"name\":\"Nino Leitner\",\"@id\":\"https:\/\/www.cined.com\/es\/#\/schema\/person\/76e69ba2835f984119a3b5e74d8e020a\"},\"headline\":\"El \u00daltimo Producto de Sigma no es un Lente, es\u2026 Arroz. Y eso es Realmente Asombroso.\",\"datePublished\":\"2026-02-27T10:00:37+00:00\",\"dateModified\":\"2026-02-27T15:59:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/\"},\"wordCount\":1016,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.cined.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-scaled.jpg\",\"keywords\":[\"corporate sustainability\",\"Sigma Aizu Farm\",\"Kazuto Yamaki\",\"esfuerzo de sostenibilidad\",\"sustainability\",\"Made in Aizu\",\"Japanese manufacturing\",\"rice cultivation\",\"Sigma\",\"Sigma Corporation\",\"Sigma factory\",\"Sigma rice\",\"Sigma rice farm\"],\"articleSection\":[\"Industria\",\"Noticias\"],\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/\",\"url\":\"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/\",\"name\":\"El \u00daltimo Producto de Sigma no es un Lente, es\u2026 Arroz. Y eso es Realmente Asombroso. | CineD\",\"isPartOf\":{\"@id\":\"https:\/\/www.cined.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-scaled.jpg\",\"datePublished\":\"2026-02-27T10:00:37+00:00\",\"dateModified\":\"2026-02-27T15:59:14+00:00\",\"description\":\"Sigma launches Aizu Farm to grow rice near its sole factory, combating farmland abandonment and preserving the region's ecosystems.\",\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/#primaryimage\",\"url\":\"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-scaled.jpg\",\"contentUrl\":\"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cined.com\/es\/#website\",\"url\":\"https:\/\/www.cined.com\/es\/\",\"name\":\"CineD\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.cined.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cined.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cined.com\/es\/#organization\",\"name\":\"CineD\",\"url\":\"https:\/\/www.cined.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.cined.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.cined.com\/content\/uploads\/2021\/01\/cined_logo_sm-2.jpg\",\"contentUrl\":\"https:\/\/www.cined.com\/content\/uploads\/2021\/01\/cined_logo_sm-2.jpg\",\"width\":1024,\"height\":1024,\"caption\":\"CineD\"},\"image\":{\"@id\":\"https:\/\/www.cined.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/C5Dnews\",\"https:\/\/x.com\/c5dnews\",\"https:\/\/www.youtube.com\/user\/cinema5Dnews\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cined.com\/es\/#\/schema\/person\/76e69ba2835f984119a3b5e74d8e020a\",\"name\":\"Nino Leitner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.cined.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/31c1cb03bdc7de6b5e423549a46b5b89a5e4fed4f40e8df0162ccc4800f68d1d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/31c1cb03bdc7de6b5e423549a46b5b89a5e4fed4f40e8df0162ccc4800f68d1d?s=96&d=mm&r=g\",\"caption\":\"Nino Leitner\"},\"description\":\"Nino Leitner, AAC is Co-CEO of CineD and MZed. He co-owns CineD (alongside Johnnie Behiri), through his company Nino Film GmbH. Nino is a cinematographer and producer, well-traveled around the world for his productions and filmmaking workshops. He specializes in shooting documentaries and commercials, and at times a narrative piece. Nino is a studied Master of Arts. He lives with his wife and two sons in Vienna, Austria.\",\"sameAs\":[\"http:\/\/www.ninofilm.net\/blog\",\"https:\/\/www.facebook.com\/nino.leitner\",\"https:\/\/www.instagram.com\/ninoleitner\/\",\"https:\/\/www.linkedin.com\/in\/ninoleitner\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/NinoLeitner\",\"https:\/\/www.youtube.com\/ninoleitner1\"],\"url\":\"https:\/\/www.cined.com\/es\/author\/nino\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"El \u00daltimo Producto de Sigma no es un Lente, es\u2026 Arroz. Y eso es Realmente Asombroso. | CineD","description":"Sigma launches Aizu Farm to grow rice near its sole factory, combating farmland abandonment and preserving the region's ecosystems.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/","og_locale":"es_ES","og_type":"article","og_title":"El \u00daltimo Producto de Sigma no es un Lente, es\u2026 Arroz. Y eso es Realmente Asombroso. | CineD","og_description":"Sigma launches Aizu Farm to grow rice near its sole factory, combating farmland abandonment and preserving the region's ecosystems.","og_url":"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/","og_site_name":"CineD","article_publisher":"http:\/\/www.facebook.com\/C5Dnews","article_author":"https:\/\/www.facebook.com\/nino.leitner","article_published_time":"2026-02-27T10:00:37+00:00","article_modified_time":"2026-02-27T15:59:14+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-scaled.jpg","type":"image\/jpeg"}],"author":"Nino Leitner","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/NinoLeitner","twitter_site":"@c5dnews","twitter_misc":{"Written by":"Nino Leitner","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/#article","isPartOf":{"@id":"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/"},"author":{"name":"Nino Leitner","@id":"https:\/\/www.cined.com\/es\/#\/schema\/person\/76e69ba2835f984119a3b5e74d8e020a"},"headline":"El \u00daltimo Producto de Sigma no es un Lente, es\u2026 Arroz. Y eso es Realmente Asombroso.","datePublished":"2026-02-27T10:00:37+00:00","dateModified":"2026-02-27T15:59:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/"},"wordCount":1016,"commentCount":0,"publisher":{"@id":"https:\/\/www.cined.com\/es\/#organization"},"image":{"@id":"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-scaled.jpg","keywords":["corporate sustainability","Sigma Aizu Farm","Kazuto Yamaki","esfuerzo de sostenibilidad","sustainability","Made in Aizu","Japanese manufacturing","rice cultivation","Sigma","Sigma Corporation","Sigma factory","Sigma rice","Sigma rice farm"],"articleSection":["Industria","Noticias"],"inLanguage":"es-ES","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/","url":"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/","name":"El \u00daltimo Producto de Sigma no es un Lente, es\u2026 Arroz. Y eso es Realmente Asombroso. | CineD","isPartOf":{"@id":"https:\/\/www.cined.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/#primaryimage"},"image":{"@id":"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-scaled.jpg","datePublished":"2026-02-27T10:00:37+00:00","dateModified":"2026-02-27T15:59:14+00:00","description":"Sigma launches Aizu Farm to grow rice near its sole factory, combating farmland abandonment and preserving the region's ecosystems.","inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/#primaryimage","url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-scaled.jpg","contentUrl":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-scaled.jpg","width":2560,"height":1440},{"@type":"WebSite","@id":"https:\/\/www.cined.com\/es\/#website","url":"https:\/\/www.cined.com\/es\/","name":"CineD","description":"","publisher":{"@id":"https:\/\/www.cined.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cined.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/www.cined.com\/es\/#organization","name":"CineD","url":"https:\/\/www.cined.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.cined.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.cined.com\/content\/uploads\/2021\/01\/cined_logo_sm-2.jpg","contentUrl":"https:\/\/www.cined.com\/content\/uploads\/2021\/01\/cined_logo_sm-2.jpg","width":1024,"height":1024,"caption":"CineD"},"image":{"@id":"https:\/\/www.cined.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/C5Dnews","https:\/\/x.com\/c5dnews","https:\/\/www.youtube.com\/user\/cinema5Dnews"]},{"@type":"Person","@id":"https:\/\/www.cined.com\/es\/#\/schema\/person\/76e69ba2835f984119a3b5e74d8e020a","name":"Nino Leitner","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.cined.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/31c1cb03bdc7de6b5e423549a46b5b89a5e4fed4f40e8df0162ccc4800f68d1d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/31c1cb03bdc7de6b5e423549a46b5b89a5e4fed4f40e8df0162ccc4800f68d1d?s=96&d=mm&r=g","caption":"Nino Leitner"},"description":"Nino Leitner, AAC is Co-CEO of CineD and MZed. He co-owns CineD (alongside Johnnie Behiri), through his company Nino Film GmbH. Nino is a cinematographer and producer, well-traveled around the world for his productions and filmmaking workshops. He specializes in shooting documentaries and commercials, and at times a narrative piece. Nino is a studied Master of Arts. He lives with his wife and two sons in Vienna, Austria.","sameAs":["http:\/\/www.ninofilm.net\/blog","https:\/\/www.facebook.com\/nino.leitner","https:\/\/www.instagram.com\/ninoleitner\/","https:\/\/www.linkedin.com\/in\/ninoleitner\/","https:\/\/x.com\/https:\/\/twitter.com\/NinoLeitner","https:\/\/www.youtube.com\/ninoleitner1"],"url":"https:\/\/www.cined.com\/es\/author\/nino\/"}]}},"feature_image_url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-scaled.jpg","images":[{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-scaled.jpg","width":978,"height":550,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-370x230.jpg","width":370,"height":230,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-740x460.jpg","width":740,"height":460,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-770x440.jpg","width":770,"height":440,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-385x220.jpg","width":385,"height":220,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-1300x750.jpg","width":1300,"height":750,"type":"featured"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/sigma-aizu-farm_kv_01-2-1600x900.jpg","width":1600,"height":900,"type":"featured"}],"custom_labels":[{"id":55626,"name":"Industry News","link":"https:\/\/www.cined.com\/es\/labels\/industry-news-es\/","slug":"industry-news-es"}],"mzed_course":{"content":null,"uuid":null},"buylinks":{"main_buylinks":{"uuid":"415745-main-buylinks","content":"<div id=\"initial-buylinks\" class=\"alternative-links\">\n\t<div class=\"affilite-banner-block\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col l3 m3 s12 center affilate-logo\">\t\t\t\t\t\n\t\t\t\t<img src=\"https:\/\/www.cined.com\/content\/themes\/cinemad\/assets\/images\/icons\/cined-logo-affilate-white.png\" alt=\"Logo\">\n\t\t\t<\/div>\n\t\t\t<div class=\"col l9 m9 s12 affilite-banner-content\">\n\t\t\t\t<h4>Apoya a CineD. Compra con nuestros socios.<\/h4>\n\t\t\t\t<h2>Apoya a CineD. Compra con nuestros socios.<\/h2>\n\t\t\t\t<span class=\"sub-content\">Nuestras rese\u00f1as siempre son imparciales.<\/span>\n\t\t\t\t<div class=\"clear\"><\/div>\n\t\t\t\t<a href=\"https:\/\/www.cined.com\/es\/nuestros-principios\/\" class=\"affiliates-button\">Conoce m\u00e1s sobre nuestros principios<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>"},"inline_buylinks":{"uuid":null,"content":null}},"total_comments":0,"related_articles":[{"id":415748,"title":"Anuncian el Sigma AF CINE LINE 28-105mm T3 - El nuevo\u00a0zoom\u00a0de cine full-frame\u00a0con enfoque autom\u00e1tico se lanzar\u00e1 el 16 de abril","url":"https:\/\/www.cined.com\/es\/sigma-af-cine-line-28-105mm-t3-full-frame-autofocus-cine-zoom-launches-april-16\/","author":19286,"author_details":{"display_name":"Alexandra Thompson","first_name":"Alexandra","last_name":"Thompson"},"publish_date":"February, 27 2026","feature_image_url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/feature-14.jpg","images":[{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/feature-14-1024x550.jpg","width":1024,"height":550,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/feature-14-370x230.jpg","width":370,"height":230,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/feature-14-740x460.jpg","width":740,"height":460,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/feature-14-770x440.jpg","width":770,"height":440,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/feature-14-385x220.jpg","width":385,"height":220,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/feature-14-1300x750.jpg","width":1300,"height":750,"type":"featured"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/feature-14-1600x900.jpg","width":1600,"height":900,"type":"featured"}],"categories":[{"id":42290,"name":"Noticias","link":"https:\/\/www.cined.com\/es\/noticias\/","slug":"noticias"},{"id":42296,"name":"Lentes","link":"https:\/\/www.cined.com\/es\/noticias\/lentes\/","slug":"lentes"}],"custom_labels":[{"id":52841,"name":"Lens News","link":"https:\/\/www.cined.com\/es\/labels\/lens-news-es\/","slug":"lens-news-es"}],"total_comments":0,"video_url":""},{"id":415607,"title":"Anuncian el Sigma 85mm F1.2 DG Art - Se completa el tr\u00edo de lentes prime F1.2 para retratos","url":"https:\/\/www.cined.com\/es\/sigma-85mm-f1-2-dg-art-development-announced-completing-the-f1-2-portrait-prime-trio\/","author":8,"author_details":{"display_name":"Nino Leitner","first_name":"Nino","last_name":"Leitner"},"publish_date":"February, 26 2026","feature_image_url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/Sigma-85-featured.jpg","images":[{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/Sigma-85-featured-1024x550.jpg","width":1024,"height":550,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/Sigma-85-featured-370x230.jpg","width":370,"height":230,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/Sigma-85-featured-740x460.jpg","width":740,"height":460,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/Sigma-85-featured-770x440.jpg","width":770,"height":440,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/Sigma-85-featured-385x220.jpg","width":385,"height":220,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/Sigma-85-featured-1300x750.jpg","width":1300,"height":750,"type":"featured"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/Sigma-85-featured-1600x900.jpg","width":1600,"height":900,"type":"featured"}],"categories":[{"id":42290,"name":"Noticias","link":"https:\/\/www.cined.com\/es\/noticias\/","slug":"noticias"},{"id":42296,"name":"Lentes","link":"https:\/\/www.cined.com\/es\/noticias\/lentes\/","slug":"lentes"}],"custom_labels":[{"id":52841,"name":"Lens News","link":"https:\/\/www.cined.com\/es\/labels\/lens-news-es\/","slug":"lens-news-es"}],"total_comments":0,"video_url":""},{"id":415280,"title":"Anuncian el Sigma 35mm F1.4 DG II Art - M\u00e1s Peque\u00f1o, Liviano y \u00d3pticamente Superior","url":"https:\/\/www.cined.com\/es\/sigma-35mm-f1-4-dg-ii-art-announced-smaller-lighter-and-optically-superior\/","author":8,"author_details":{"display_name":"Nino Leitner","first_name":"Nino","last_name":"Leitner"},"publish_date":"February, 24 2026","feature_image_url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/a026_35_14_intro_img01.jpg","images":[{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/a026_35_14_intro_img01-1024x550.jpg","width":1024,"height":550,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/a026_35_14_intro_img01-370x230.jpg","width":370,"height":230,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/a026_35_14_intro_img01-740x460.jpg","width":740,"height":460,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/a026_35_14_intro_img01-770x440.jpg","width":770,"height":440,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/a026_35_14_intro_img01-385x220.jpg","width":385,"height":220,"type":"thumbnail"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/a026_35_14_intro_img01-1300x750.jpg","width":1300,"height":750,"type":"featured"},{"url":"https:\/\/www.cined.com\/content\/uploads\/2026\/02\/a026_35_14_intro_img01-1600x900.jpg","width":1600,"height":900,"type":"featured"}],"categories":[{"id":42290,"name":"Noticias","link":"https:\/\/www.cined.com\/es\/noticias\/","slug":"noticias"},{"id":42296,"name":"Lentes","link":"https:\/\/www.cined.com\/es\/noticias\/lentes\/","slug":"lentes"}],"custom_labels":[{"id":52841,"name":"Lens News","link":"https:\/\/www.cined.com\/es\/labels\/lens-news-es\/","slug":"lens-news-es"}],"total_comments":0,"video_url":""}],"url":"https:\/\/www.cined.com\/es\/sigmas-latest-product-isnt-a-lens-its-rice-and-thats-genuinely-amazing\/","author_details":{"display_name":"Nino Leitner","first_name":"Nino","last_name":"Leitner","avatar":"https:\/\/www.cined.com\/content\/uploads\/userphoto\/11722325_10153337573530783_9108179215524125679_o.jpg"},"show_author":true,"cached":true,"likes":10,"_links":{"self":[{"href":"https:\/\/www.cined.com\/es\/wp-json\/wp\/v2\/posts\/415745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cined.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cined.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cined.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cined.com\/es\/wp-json\/wp\/v2\/comments?post=415745"}],"version-history":[{"count":1,"href":"https:\/\/www.cined.com\/es\/wp-json\/wp\/v2\/posts\/415745\/revisions"}],"predecessor-version":[{"id":415747,"href":"https:\/\/www.cined.com\/es\/wp-json\/wp\/v2\/posts\/415745\/revisions\/415747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cined.com\/es\/wp-json\/wp\/v2\/media\/415573"}],"wp:attachment":[{"href":"https:\/\/www.cined.com\/es\/wp-json\/wp\/v2\/media?parent=415745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cined.com\/es\/wp-json\/wp\/v2\/categories?post=415745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cined.com\/es\/wp-json\/wp\/v2\/tags?post=415745"},{"taxonomy":"tag_label","embeddable":true,"href":"https:\/\/www.cined.com\/es\/wp-json\/wp\/v2\/tag_label?post=415745"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.cined.com\/es\/wp-json\/wp\/v2\/brand?post=415745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}