FUJIFILM Filmmaking Camera Unveiled – “GFX ETERNA”, Large Format Sensor, Planned Release in 2025

Camera News

by Johnnie BehiriNovember 12^th, 2024

FUJIFILM Corporation announces that they are currently in the process of developing their first-ever filmmaking camera, the “FUJIFILM GFX ETERNA” (GFX ETERNA), with plans for a release in 2025. The “GFX ETERNA” will feature a large format sensor, “GFX 102MP CMOS II HS”, which is approximately 1.7 times larger than a 35mm sensor, and the high-speed image processing engine “X-Processor 5”, enabling filmmakers to capture rich, true to life visuals and have enhanced flexibility in post-production.

Surprise, surprise! In a move that promises to disrupt the world of filmmaking, FUJIFILM has just announced that they are developing their first-ever filmmaking camera.

FUJIFILM has come a long way, moving from being a company that makes photo cameras to a company that makes photo cameras that can shoot high-quality videos and, now, a company that caters to the needs of filmmakers by introducing a dedicated filmmaking camera. 

If you have been following our site for a while, bringing such a filmmaking camera to the market was a topic of some discussion and interviews between our CineD team and FUJIFILM’s leadership. In one of our recent polls, we even asked the opinion of our audience about the possibility of FUJIFILM bringing such a camera to the market and the results were very convincing: A FUJIFILM cinema camera would be a very welcome development. And now, a day before the official opening of Japan’s largest industry media and entertainment exhibition, InterBEE, the company unveiled their first-ever dedicated camera for filmmaking. 

We are on InterBEE’s show floor, and a comprehensive coverage of the new filmmaking camera will follow. For now, here are the facts from the press text: 

FUJIFILM GFX ETERNA

TOKYO, November 12, 2024 – FUJIFILM Corporation announces that it is currently in the process of developing its first-ever filmmaking camera, the “FUJIFILM GFX ETERNA” (GFX ETERNA), with plans for a release in 2025. The “GFX ETERNA” will feature a large format sensor, “GFX 102MP CMOS II HS”, which is approximately 1.7 times larger than a 35mm sensor, and the high-speed image processing engine “X-Processor 5”, enabling filmmakers to capture rich, true to life visuals and have enhanced flexibility in post-production. Both the “GFX 102MP CMOS II HS” sensor and “X-Processor 5” are the latest technologies featured in the mirrorless digital camera “FUJIFILM GFX100 II”, which delivers extraordinarily high image quality with its 102 million pixels.

Fujifilm will showcase the “GFX ETERNA” as a reference exhibit at the comprehensive media event “InterBEE 2024”, which will be held from November 13^th to 15^th 2024.

After its founding in 1934, the Fujifilm Group has played an important role in Japan’s film industry by developing and introducing domestically-produced positive film for movies. Through continuous innovation, Fujifilm has expanded its product range to include the motion picture color negative film “ETERNA series” and the cinema zoom lenses “Premista series” and “ZK Cabrio series.” For over 90 years, Fujifilm has been providing reliable products for the film production industry and beyond. In addition to its success with photographic films, cameras, and digital cameras, in 2017, Fujifilm introduced the groundbreaking mirrorless digital camera “GFX series,” featuring a large format sensor approximately 1.7 times larger than a 35mm sensor, delivering extraordinarily high image quality. Fujifilm has since made continuous improvements to the “GFX series,” including its video capabilities. 

The “GFX ETERNA,” currently in development, is set to revolutionize film production. Leveraging Fujifilm’s expertise and experience in the field of filmmaking, the company will combine the exceptional capabilities of Fujinon lenses with the advanced technology of the “GFX series.” Aptly named “GFX ETERNA,” it aspires to become a driving force in shaping a new era of filmmaking and is dedicated to contributing to the creation of timeless cinematic masterpieces.

In addition to the development of the “GFX ETERNA,” Fujifilm is also working on the development of a power zoom GF lens that is optimized for this G mount camera, planned to have an actual focal length of 32-90mm, and a mount adapter from G to PL mount lenses, widely employed in film production. 

What do you think about FUJIFILM’s move? Are you happy to see a filmmaking camera from them? Please share your thoughts with us in the comment section below.