{"id":375735,"date":"2025-03-24T00:03:00","date_gmt":"2025-03-23T23:03:00","guid":{"rendered":"https:\/\/www.cined.com\/?p=375735"},"modified":"2025-05-22T13:34:16","modified_gmt":"2025-05-22T11:34:16","slug":"the-sunglasses-billionaire-who-got-hollywood-to-leave-film-behind-the-story-of-red-cameras","status":"publish","type":"post","link":"https:\/\/www.cined.com\/jp\/the-sunglasses-billionaire-who-got-hollywood-to-leave-film-behind-the-story-of-red-cameras\/","title":{"rendered":"RED\u30ab\u30e1\u30e9\u306e\u7269\u8a9e"},"content":{"rendered":"\n

Eddie AI, an easy-to-use \u201cChatGPT-like\u201d video editing assistant, is launching a new monthly newsletter that dives into the stories of the people who have shaped our industry\u2014often working behind the scenes, yet who have left a lasting impact. Their first feature explores the story of RED cameras, which we know is a company that redefined digital filmmaking. <\/strong><\/p>\n\n

In case you haven’t heard about Eddie AI, which just launched in October 2024, you can read up on my colleague Jeff’s article here<\/a>, in which he explores its video editing functions in depth. <\/strong>Now, they are launching The Rough Cut<\/em>, a ‘magazine for your inbox’ – a weekly newsletter featuring stories of the mavericks who have shaped the video industry and continue to drive it forward.<\/p>\n\n

The following is an excerpt of Eddie AI’s first feature from today’s newsletter. It explores the story of Jim Jannard, the billionaire founder of the sunglasses brand Oakley, his team, and how he founded camera manufacturer RED, which Nikon now owns<\/a>. If you are interested in not only the full version of this story but want to follow along as they uncover more untold stories, make sure to sign up for their newsletter<\/a>.<\/p>\n\n

The sunglasses billionaire who got Hollywood to leave film behind<\/strong><\/h2>\n\n

As we stand on the brink of another major shift in filmmaking, let\u2019s look back at a moment when technology redefined how we tell stories. What would you say if we told you one of the most influential camera companies of all time – RED – wasn\u2019t just created by a Hollywood outsider but by someone with absolutely zero film experience?<\/p>\n\n

Nearly 20 years ago, Jim Jannard, the billionaire founder of Oakley (yep, the sunglasses brand), and his team of industry bandits changed cinema forever. And hardly anyone knows what really happened behind the scenes…<\/p>\n\n

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A rare photo of Jim Jannard, creator and backer of RED cameras. Credit: Amy Crilly<\/a><\/figcaption><\/figure>\n\n

An exit from Oakley and the start of a new frontier<\/strong><\/h2>\n\n

Here are a few key dates we need to establish from Jim Jannard\u2019s career:<\/p>\n\n