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The FUJIFILM GFX ETERNA was revealed during InterBEE 2024, and we were there to report firsthand on this upcoming filmmaking camera. (See our interviews here and here). While not so many details were disclosed, we can assure you guys that this is not a rehoused GFX100 II camera. Why are we so confident? Simply because it’s highly unlikely FUJIFILM would have spent over two years working on this camera solely to rehouse it.
In today’s poll, we are trying to understand the level of interest in purchasing this camera and how much someone would pay for it. The price of a product always consists of many aspects, one of them is the prediction of quantities. Logically speaking, the more units that can be sold, the lower the price can be. Before you jump in and ask if FUJIFILM is behind this poll, the answer is NO. It is simply our genuine curiosity to understand how much people would be willing to pay for a new anticipated product and whether they would put a downpayment of, let’s say, $100 to secure a reservation.
Earlier this year, more than 1,800 of our followers voted in a poll we conducted where we asked about their interest in having a dedicated FUJIFILM cinema camera.
So, in today’s poll, we are asking two questions: Assuming that this is a filmmaking camera and it will have an open gate option (for example), how much would you be willing to pay for it? (fixed price points), and would you secure a reservation by making a small refundable downpayment?
We are allowing multiple votes, so please be kind and try to answer both questions.
This poll uses Javascript. If you cannot see the poll above, please disable “Enhanced/Strict Tracking Protection” in your browser settings.
As always, we are very thankful to you guys for participating in our polls!
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Johnnie Behiri is a documentary filmmaker with more than three decades behind the camera: he learned the craft in daily television news gathering, filmed for Japan's public broadcaster NHK, and spent eight years shooting and editing for BBC News. He joined cinema5D in 2011 and has co-owned and co-run CineD and MZed ever since. Johnnie writes many of CineD's camera reviews, co-hosts our weekly Focus Check podcast, and heads CineD's manufacturer relationships and product development.