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DJI has dropped the price for the DJI Ronin 4D and its RAW License – used for enabling internal ProRes RAW recording on the DJI Ronin 4D – bringing the license cost down from $979 to just $1.
In a surprise move, DJI has dropped the price of the RAW license that is required to record ProRes RAW video on the Ronin 4D (both 6K and 8K versions) to $1, from previously $979 (prices differed around the world, it was €999 in Europe, and is now €1).
At the same time, they have dropped the price of the Ronin 4D itself, too: The 6K version now costs $4,999 (a $1,800 price drop), and the 8K version comes in at $9,999 (a $2,839 price drop).
With Adolescence, Netflix’s amazing mini series about a teenage murder that was entirely shot on Ronin 4D in elaborate long takes lasting entire episodes, the Ronin 4D is definitely finally hitting “mainstream” in high-end storytelling. Check out our article on Adolescence here.
We have no information as to why the price drop of that raw license is now, but curiously, we have seen more “movement” around internal raw recording from camera manufacturers recently. As you might remember, RED, and now its new owner, Nikon, holds a patent for in-camera compressed raw video recording. That patent was challenged before by several companies without luck, including Apple, and after Nikon took legal action against it, the companies started talking to each other, which eventually ended with Nikon’s acquisition of RED.
Again, this is pure speculation, but Nikon might have changed the “rules” around the licensing of their compressed RAW video patent, which might have affected DJI’s pricing of the Ronin 4D ProRes RAW license. Curiously, they don’t give it away for free, but still, it’s $1, which might (or might not) have something to do with that license. We might never know.
But with RED’s recent price drop of $2000 for their very own RED KOMODO to just $2,995, I think it’s safe to say that things are clearly moving ahead with RED as part of Nikon, and we look forward to hopefully finding out what’s in store next for them. The same goes for DJI – a price drop like this on the Ronin 4D could be a sign that something new is just around the corner.
What do you think about the price drops on the Ronin 4D and the RAW License? Are you pulling the trigger on a purchase? Let us know below!
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Nino Leitner, AAC is Co-CEO of CineD and MZed. He co-owns CineD (alongside Johnnie Behiri), through his company Nino Film GmbH. Nino is a cinematographer and producer, well-traveled around the world for his productions and filmmaking workshops. He specializes in shooting documentaries and commercials, and at times a narrative piece. Nino is a studied Master of Arts. He lives with his wife and two sons in Vienna, Austria.