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Canon expands its RF lens lineup with an entry-level telephoto zoom, the Canon RF75-300mm F4-5.6, and a new kit with the EOS R100 for first-time mirrorless users, targeting users on a budget to reach sports, wildlife, and live event shooters.
Canon’s new RF75-300mm F4-5.6 lens is designed for creators stepping up from smartphones to an interchangeable-lens system while keeping their setup lightweight and simple. Paired with the EOS R100 in the Double Zoom Kit, this combination offers an accessible entry point into the RF ecosystem for stills shooters on a budget.
The Canon RF75-300mm F4-5.6 provides up to 480mm equivalent reach on APS-C, opening new framing possibilities for capturing distant subjects in outdoor environments.
While Canon’s RF75-300mm F4-5.6 is officially new to the RF lineup, it is functionally very similar to the older EF 75-300mm F4-5.6 lens that has long been a budget telephoto option in Canon’s DSLR ecosystem. The lens construction (13 elements in 9 groups), aperture range, and lack of image stabilization mirror the earlier EF version, suggesting that this RF variant is essentially a port to the mirrorless mount rather than a complete redesign. For users upgrading from Canon’s older DSLR systems, the handling and limitations will feel familiar, but it now integrates directly with Canon’s mirrorless EOS R system without requiring an adapter.
Canon is bundling the new lens with the EOS R100, its most compact and affordable RF-mount mirrorless camera, targeting first-time mirrorless users or those upgrading from Rebel or M-series cameras. The R100 features a 24.2MP APS-C sensor, DIGIC 8 processing, Dual Pixel CMOS AF with eye and face detection, and Full HD recording at up to 60fps (with cropped 4K at up to 24fps). Built-in Wi-Fi and Bluetooth simplify connectivity for creators moving from smartphones to dedicated cameras.
The Canon RF75-300mm F4-5.6 lens will retail for $219.99, while the EOS R100 Double Zoom Kit will be available for $799.99, both scheduled to ship in July 2025.
Does a lightweight, budget-friendly telephoto like this meet your needs for wildlife or sports shooting, or is stabilization a non-negotiable in your kit? Share your thoughts in the comments below.
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Nino Leitner, AAC is Co-CEO of CineD and MZed. He co-owns CineD (alongside Johnnie Behiri), through his company Nino Film GmbH. Nino is a cinematographer and producer, well-traveled around the world for his productions and filmmaking workshops. He specializes in shooting documentaries and commercials, and at times a narrative piece. Nino is a studied Master of Arts. He lives with his wife and two sons in Vienna, Austria.