CVP at MPTS 2026 – Workflow Pitch, Creator Hub Sponsorship, and Two Wednesday Sessions

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by Johnnie BehiriMay 12^th, 2026

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CVP, one of Europe’s largest professional video and broadcast suppliers and a long-time CineD sponsor and affiliate partner, arrives at MPTS 2026 at Olympia London on Stand H40 this week with a pitch built around scalable production infrastructure, workflow consultancy, and a sponsorship of the show’s new Creator Hub. The European retailer and integrator is using the trade show’s 10th anniversary edition to push a positioning that deliberately moves past gear supply toward in-house studio builds and consultancy-led technology integration.

MPTS, the UK’s largest media production and broadcast technology show, runs Wednesday 13 May and Thursday 14 May at Olympia London’s Grand Hall, with more than 300 exhibitors on the floor. For its part, CVP is bringing a multi-category showcase covering cine and broadcast cameras, multicamera production workflows, lighting and grip, accessories, and virtual production and remote collaboration tools, alongside dedicated consultations on production planning and workflow design. Visitors after deeper technical demos are being routed to follow-up sessions at CVP’s London showroom.

A pitch built around workflow rather than gear

The framing on Stand H40 is unusually explicit. Rather than positioning itself as a transactional retailer with cameras to move, CVP is foregrounding what it describes as scalable production infrastructure for organizations under pressure to increase digital-first output, support distributed production, run leaner teams, and maintain quality at scale. That is a B2B story aimed squarely at corporates, in-house studios, and broadcasters wrestling with content velocity, but it also reflects how the dealer-integrator business model across Europe has shifted in recent years.

For long-time CVP watchers, this is consistent with the company’s recent direction. The Belgium facility opened in 2021 to handle post-Brexit EU logistics, and CVP expanded into the DACH region earlier this year with a dedicated German-speaking sales and engineering operation that markets workflow design and Pro Repairs alongside gear supply. The MPTS pitch slots cleanly into that same story.

Sponsoring the Creator Hub: a notable bridge

The more curious move is CVP’s sponsorship of the Creator Hub, a brand-new zone added to MPTS for its 10th anniversary edition and organized in partnership with InterTalent. The hub is built around influencer marketing, short-form video, platform innovation, and creator and brand collaborations. That is not where you would historically expect to find a high-end professional video and broadcast supplier, and that is precisely why the move is editorially interesting.

CVP’s customer base has traditionally skewed toward broadcasters, drama productions, commercials, and corporate studios with substantial budgets. Sponsoring a creator-economy stage signals that CVP sees enough overlap between digital-first creator workflows and professional broadcast kit to justify investment in that audience. With creators routinely specifying ARRI lighting, RED bodies, and Sony FX-series cinema cameras, that calculation no longer looks speculative.

Two short sessions at the Creator Hub Stage

CVP is contributing two short sessions to the Creator Hub Stage on Wednesday. From 11:50 to 12:05, cinematographer Keith Eccles will run a 15-minute session titled “The 5 Biggest Mistakes Creators Make With Kit,” a format clearly built for rapid takeaways rather than deep-dive education. Later that afternoon, from 15:25 to 15:40, Zac Hancock, Founder and Creative Director of Full Send Studios, will present “Mastering the Art of Viral Content,” a session sponsored by Manfrotto.

Whether 15-minute creator-stage slots are the right vehicle for substantive technical content is an open question, but they are consistent with the format expectations of the audience MPTS is trying to attract into the new zone. The structure suggests CVP is treating the appearance as brand exposure and lead generation rather than a technical seminar slot.

What’s on the stand

Visitors to Stand H40 will find demonstrations across CVP’s full breadth of categories. The company is showcasing current-generation cine and broadcast cameras alongside multicamera production setups, lighting and grip rigs, audio gear, and virtual production and remote collaboration tools. The focus is on showing how these pieces integrate into working production environments rather than presenting them as isolated product demos.

Specialist consultations on production planning, technology integration, and workflow design are also available on the stand, with deeper bespoke configurations directed to CVP’s showrooms for follow-up. Visitor registration for free entry to MPTS 2026 is available through the official registration form, and CVP’s dedicated event page is live on the CVP website.

Are you heading to MPTS this week? Which workflow conversations are you hoping to have on the show floor? Don’t hesitate to let us know in the comments below!