DJI Sues Insta360 Over Luna Cameras, Seeking a U.S. Sales Ban on Launch Day

Industry News

by Nino LeitnerJune 11^th, 2026

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On the same day Insta360 began selling its first gimbal camera in the United States, DJI filed two patent infringement lawsuits targeting the Luna Ultra and Luna Pro, asking a Texas court for a permanent injunction that would pull both cameras off the U.S. market. The filings accuse Insta360 of copying the core architecture of the Osmo Pocket line, escalating a rivalry that has now spread across action cameras, drones, and gimbals into a full courtroom fight on American soil.

The timing was anything but accidental. Insta360 put the Luna Ultra on sale in the United States on June 10, 2026, its first true handheld gimbal camera and a direct challenge to a category DJI has dominated for years with the Osmo Pocket. As the camera reached U.S. retailers, DJI filed two complaints in the U.S. District Court for the Eastern District of Texas, a venue long regarded as friendly to patent plaintiffs. The defendant named in the suits is Arashi Vision Inc., the company that does business as Insta360. The structure of the filings suggests DJI had been preparing them since at least the 2026 NAB Show, where Insta360 publicly demonstrated the Luna cameras, and simply waited for the products to go on sale before pulling the trigger.

What DJI is claiming

DJI’s lawsuits target what it calls the Luna line, which includes both the Luna Ultra and the upcoming Luna Pro, along with supporting accessories and the Insta360 mobile application. The company argues that these are handheld gimbal cameras with integrated optics built on the same product architecture it pioneered with the Osmo Pocket, and that Insta360 markets them expressly as competitors to that line. DJI’s filings use unusually blunt language, asserting that the accused products copy its patented inventions wholesale.

The two complaints split along familiar patent lines. The first asserts two design patents covering the ornamental appearance of the Osmo Pocket, pointing to elements such as the elongated handheld body, the gimbal-mounted camera, the rotating display, the control layout, and the accessory interfaces, all of which closely mirror the Osmo Pocket 3. The second asserts four utility patents describing how the cameras function: a single control that switches the gimbal between follow and locked modes, a handheld gimbal with built-in subject tracking and a live display, an image-driven motor control method, and a self-contained tracking system that works without a separate phone app. Taken together, DJI’s argument is that the Luna line copies both the look and the operating logic that distinguish the Osmo Pocket in the market.

In both cases, DJI is seeking a permanent injunction, damages described as no less than a reasonable royalty, profit disgorgement, and enhanced damages for what it characterizes as willful infringement. A permanent injunction is the headline threat here: if granted, it would bar Insta360 from selling the Luna cameras in the United States entirely.

Why the U.S. market is the prize

The stakes are sharpened by a quirk of the current market that we covered in our Luna Ultra launch coverage: DJI’s own new pocket cameras, including the dual-lens Osmo Pocket 4P that the Luna Ultra is really squaring off against, are not sold in the United States. That gap hands Insta360 a clear run at one of the most important markets in the world while DJI’s competing hardware remains available only through grey imports.

Seen in that light, the lawsuit reads as much as a market-access maneuver as a pure IP dispute. With its own product unable to compete on U.S. shelves, blocking the Luna line through the courts would neutralize Insta360’s window of opportunity at exactly the moment it matters most. The Luna Ultra had reportedly seen strong early demand in North America, ranking at the top of Amazon’s U.S. camcorder category in its first 24 hours, which only raises the commercial stakes of any potential ban.

A rivalry escalating on every front

This is not DJI’s first legal action against Insta360 in 2026. As we reported in March, DJI sued Insta360 in China over six patents covering drone flight control, structural design, and image processing, alleging the technology had been developed by former DJI employees. That suit surfaced just days before DJI launched the Avata 360, its first 360-degree FPV drone, into a niche Insta360’s Antigravity brand had pioneered with the A1.

The pattern of the past year is one of mutual encroachment. DJI entered the 360-degree camera market with the Osmo 360 against Insta360’s X5, then released the Osmo Nano alongside the Insta360 GO Ultra, while Insta360 pushed into drones with Antigravity and now into gimbal cameras with Luna. Every product launch from one company seems to land squarely on the other’s turf. We discussed the broader stakes of the dispute on Focus Check ep110.

Patent litigation has become a structural feature of this corner of the industry rather than an exception. Earlier this year, GoPro lost its patent case against Insta360 at the ITC, with the resulting exclusion order applying only to older, discontinued Ace series models while Insta360’s current lineup stayed on sale. That outcome is a useful reminder that U.S. forums have so far been reluctant to remove popular, actively sold cameras from the market, which may temper expectations around DJI’s injunction request here.

What it means for the Luna’s availability

For filmmakers and content creators, the immediate practical impact is limited. Filing a lawsuit is not the same as winning one, and a permanent injunction, if it ever lands, would come only at the end of a lengthy process. The Luna Ultra remains on sale in the United States while the case proceeds, and DJI would need to clear a high bar to secure even a preliminary injunction blocking sales in the interim.

The more interesting question is strategic. By targeting both the Luna Ultra and the not-yet-released Luna Pro, DJI is signaling that it intends to contest Insta360’s entire gimbal-camera push rather than a single product. How aggressively the Eastern District of Texas entertains the injunction request will shape how much leverage each side carries into any eventual settlement talks.

Insta360 did not stay quiet for long. Within two days, the company filed its own countersuits against DJI, asserting five utility patents covering gimbal stabilization, directional control, telemetry overlay, and panoramic video, and naming DJI products including the Osmo Pocket, Ronin and RS, Osmo Mobile, and Osmo 360. The dispute has, in other words, very quickly become a two-front legal war, and we will continue to follow both cases as they develop.

With DJI seeking to ban the Luna cameras and Insta360 firing straight back, this rivalry has fully moved into the courtroom. Do you think a U.S. sales ban is realistic, or does this end in a cross-licensing deal? Don’t hesitate to let us know in the comments below!