Blackmagic Design was never shy of dropping prices when they smell competition – it’s all over town that the Panasonic GH4 is a blockbuster and the Sony A7s is on its way of becoming one. So someone powerful at Blackmagic Design decided to cut the Pocket Cinema Camera’s price – in half.
Yes, you heard that right.
The Blackmagic Pocket Cinema Camera will be $495 until August 31st, 2014. I doubt they will raise the price back to the $995 after that and I’m sure it’s a marketing trick to get everyone buying quickly, but it might just work as I see the possibility of many retailers running out of stock soon.
[AF Marcotec seems to have had a wrong price on their site before – it’s now been corrected, also in this post.]