Strada for Apple Vision Pro Released – Stream Apple Immersive Video From Any Mac, Immersive Dailies From BRAW

Software UpdateImmersive Filmmaking

by Nino LeitnerToday

Subscribe to News - Software

Strada now runs on Apple Vision Pro. The cloud-free collaboration platform streams Apple Immersive Video straight from a remote Mac into the headset, lets reviewers leave time-stamped comments without taking the headset off, and can turn camera-original Blackmagic RAW into immersive dailies on the machine where the footage sits. No upload, no HLS packaging, no cloud bucket.

I have been following Strada closely since Strada Agents at NAB 2025, and the company has moved fast this year: Strada Connect at NAB 2026, our Strada 2 first look at Cine Gear, and the Strada 2.0 release in August. The idea behind all of it is the same: your media stays on your own drive, and collaborators reach it over a peer-to-peer connection. Strada published a new demo video today, “Strada Meets Apple Vision Pro”, and it takes that idea into a place where it makes even more sense than on the desktop.

Why immersive video needs this

Anyone who has worked on an Apple Immersive project knows the problem. The format is captured at 90 frames per second and more than 50MP per eye, as we explained in our report on the Apple Immersive Video updates at WWDC26. Files of that size are slow to upload, and getting a cut in front of a director or a client who sits in another city usually means export, packaging, hosting, and waiting. Productions such as the Red Bull big wave surfing film or the Cirrus immersive film show how many people now shoot for the headset, and review is still one of the weak links.

Strada’s answer is to skip the hosting step completely. On its Vision Pro page, the company puts it simply: “No HLS playlists. No cloud uploads.” You share a single file or a whole folder of AIVU files, the format Apple uses for Apple Immersive Video, and your collaborator opens it in Strada on Vision Pro and streams it from your Mac over the internet. According to Strada, there is “nothing to upload, package or host.”

Browse, play, comment

The demo video is built around three steps, which Strada calls “Browse → Play → Comment”. Inside the headset, you see every drive that is connected through Strada, move through the project folders, and open a clip. In the screenshots Strada provides, two Macs (one in Colorado, one in Los Angeles) show up under “My Devices”, and a folder of AIVU clips between 1.2 and 4.7GB each sits ready to play.

The part that interests me most is review. A reviewer watches the immersive clip and adds comments without leaving the shot, and every note lands on the exact frame with its timecode. Strada says you can choose who sees each comment, and the screenshots show a visibility menu set to “Everyone” next to a text field. According to Strada, the notes go right back to the team, so nobody has to type up notes from a phone call afterwards.

Immersive dailies straight from Blackmagic RAW

For productions, this is the bigger feature. According to Strada, you can point it at a folder of camera-original Blackmagic RAW files on a remote Mac, and it generates the AIVU files right there, on that machine. The company says a remote crew’s dailies can then be watched in Vision Pro “almost instantly, anywhere in the world.” Blackmagic built the URSA Cine Immersive together with Apple for this format, so BRAW is the natural place to start.

This is consistent with what Michael Cioni showed Johnnie at NAB, where Strada played a 28GB BRAW file in a web browser, debayered on the fly, over half a megabit of show-floor internet. Strada’s desktop app already has an “Optimize” function that, according to the company, makes RAW files up to 100 times smaller for editing, and then relinks to the originals for the export. In one of Strada’s screenshots, a “BRAW DAILIES” folder of 128.61GB becomes about 179.4MB of optimized media. How the AIVU generation works in detail, Strada does not say. My guess is that it uses the same background processing on the host Mac, but that is just my guess.

What we don’t know yet

A few questions are open. Strada’s site describes adaptive playback quality for the desktop app, which steps down when the connection dips and back up when it recovers. The Vision Pro page does not say how the immersive stream behaves on a weak connection, or at what quality a reviewer actually sees the AIVU file. For colorists and directors who judge an immersive shot in the headset, that matters a lot (Michael, if you are reading this: please show the current stream quality inside the player, so a reviewer knows what they are judging).

The other open point is the host. Strada’s Vision Pro page names the Mac as the source in every example, while the desktop app also runs on Windows 11. A Mac with the media must stay online for the stream to work, which is the nature of a peer-to-peer system and the trade-off for not paying for cloud storage.

Price and availability

Strada says the Vision Pro app is available now on the App Store. Strada’s pricing has not changed with this release: the free tier includes viewing of unlimited assets, commenting, and connections to mobile devices, Basic costs $8 per user per month and adds remote editing and unlimited transfers, and Pro costs $24 per user per month. Strada does not say which tier the immersive dailies function requires.

Are you working on Apple Immersive projects, and how do you get immersive dailies in front of your team today? Let me know what you think in the comments below!