Canon Takes 1st Place in 2018 Japanese Camera Ranking

January 22nd, 2018
Canon Takes 1st Place in 2018 Japanese Camera Ranking

The annual Japan BCN rankings are in and Canon emerges as the winner of some major categories, including DSLRs. Canon also wins the 2nd place in the category “mirrorless” and thus points Sony to 3rd place.

BCN

Photograph credit: Jakob Owens | unsplash.com

What are the annual BCN rankings, you might ask. The winners of one of the many categories are determined by multiple factors, as the Japanese company behind it, BCN (Business Computer News), explains:

The “BCN AWARD” is an annual (January 1st – December 31st) sales comparison of BCN, which collects the current sales data of large electronics wholesalers nationwide, PC specialty stores and Internet shops. It is a system for rewarding a manufacturer’s cumulative numbers.

These awards can be seen as an indicator of the (Japanese) market situation regarding all kinds of electronic goods, including digital cameras and lenses which renders the outcome interesting for us.

The 2018 BCN Awards

This year the big winner is: Canon! In both categories, “digital camera (with integrated lens)” and “digital camera (DSLR)” Canon can grab the first place. In regard to the DSLR category, the numbers are pretty impressive: 61.1% market share secures Canon’s triumph. Nikon is ranked second, with only 34.4%.

BCN
What’s really interesting is the “digital camera (mirrorless)” category: Canon tops Sony by 0.9%, bumping them down to second place in that market. Olympus is the overall winner with 27.7% for mirrorless shooters.

Different Markets

Mind you, these numbers only reflect the Japanese market! Still, the results are pretty impressive and Canon is certainly happy about them. Companies such as Casio, which ranks third in “digital cameras (with integrated lens)” are not really present on the European or US market. To flip it around, FUJIFILM – quite poular in the US – doesn’t have a real impact on the Japanese numbers.

BCN

Another interesting category is the one labeled “interchangeable lenses”, from which, again, Canon emerges victorious. As a close second, Sigma comes in. The astonishing fact here is this: Nikon is not on the list! Canon’s market share dropped from last year’s 24% down to this year’s 21.9%, while Sigma’s share rose from 14.3% to 16.2%, and for 2018 Tamron replaces Nikon with a 12.5% market share (link).

BCN
Of course, these figures can’t be translated 1:1 to other markets such as European or US ones. However, it’s really interesting how well Canon is doing over in Japan, especially in the mirrorless devision, despite the fact that they still don’t have a pro camera line in their mirrorless repertoire. Still, their lineup of full-sized DSLRs are their crowd-puller in terms of market share, but let’s see if they have some surprises ready for one of the upcoming shows! And don’t forget: most buyers are mainly still buying Canon for the photo functions alone, which means that the lack of pro video functionality (compared to the competition) sometimes doesn’t matter so much.

Links: BCN awards (jp) | Google translated version

What do you think about Canon’s lineup of DSLRs, mirrorless cameras and lenses? Share your thoughts in the comments below!

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Chris Reynolds
Chris Reynolds
GuestJanuary 22nd, 2018

Sold my 5DMk3 years ago and went to an A7Rii. Haven’t looked back. Best camera (and for my business) best 2nd filming camera i’ve owned. In my eyes, Canon haven’t progressed but regressed whilst other camera companies and lens manufacturers innovate and improve. What i will say is that i prefer the Canon colour science to Sony’s but i can’t wait to see what Sony have done with the Venice!

Erick Lorena
Erick Lorena
GuestJanuary 22nd, 2018

I think exactly the same. I went from 80D to a6500, and a few months later bough eoshd Pro Log Cinema, to try to get rid of Sony colour science. The eoshd pro colour is trash (their main product), but their pro log is doing a great job. I’m still prefering canon colours, but it was a great step from that ugly pale skin tones from s-log 2.
And also, despite AF is great on Sony, I’m still missing Canon’s Dual pixel (You didn’t get that with 5dmk3)

Sunny Kiri
Sunny Kiri
GuestJanuary 23rd, 2018

Personally preference, we both have our likes, some will go with Panasonic, while some will say Canon others will say something else.

AJ Thompson
AJ Thompson
GuestJanuary 22nd, 2018

Good for Canon. Still moving on to Sony.

Akpe Ogirigbo
Akpe Ogirigbo
MemberJanuary 22nd, 2018

Pure LIE

 roger nelson
roger nelson
MemberJanuary 22nd, 2018

Not taking this seriously. Olympus still exhists? I hope canon comes out with a full frame mirrorless to compete with the a7s2…That CRAPPY color science of SONY is driving me CRAZY!!

Vlad Box Rojas
Vlad Box Rojas
GuestJanuary 22nd, 2018

And look……Olympus too.

Johnnie Behiri
Johnnie Behiri
AdminJanuary 22nd, 2018

Olympus is doing extremely well in Japan! In general, the Japanese love the flexibility of the MFT system.

David Wilson
David Wilson
MemberJanuary 22nd, 2018

Yes and the best American car in 2018 is a model T Ford

Oscar M
MemberJanuary 22nd, 2018

2´nd place for mirrorless…really..that must be the best joke in 2018 so far on the camera arena -and makes the entire BCN ranking untrustworthy.

 Roman Lehmann
Roman Lehmann
MemberJanuary 23rd, 2018

Oscar, I agree

NDT
NDT
MemberJanuary 22nd, 2018

I find it hard to believe canon beats sony in mirrorless, every other person i know has a sony Axx, What is this fabrication?

David Wilson
David Wilson
MemberJanuary 22nd, 2018

Agree. The camera market has said goodbye to small compact cameras , people just use their phones and now we are left with high end cameras for the keen photographers. The trouble is keen photographers aren’t stupid. They see Sony are miles ahead. They want the best not yesterdays technology. I’ve had a Sony A7, A7S, A7RII and now a A7RIII – every model was major jump in technology. I can’t wait for the A7SIII I am sure it will be amazing – I not sure what Canon users are looking forward to. Another model number and no change I expect.

Sebastian Berres
Sebastian Berres
GuestJanuary 23rd, 2018

Hahahah funny lil Japanese…

Yuki Ogura
Yuki Ogura
MemberJanuary 23rd, 2018

Where is my Panasonic…?

 Nelson Tan
Nelson Tan
MemberJanuary 24th, 2018

1st in Video Camera Category, beating Sony 3 years in a row!

David Anderegg
MemberJanuary 24th, 2018

Sounds like Canon paid someone off at BCN.

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