CineD at NAB 2025 – Let the Show Begin

Industry NewsNAB 2025

by Johnnie BehiriApril 5^th, 2025

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NAB 2025 show floor doors will open on April 6th at 10:00 AM PT and you can trust us to be there to storm the venue and bring you the latest gear news from our industry. Read on to see what you can expect, and be sure to follow us here on CineD.com and on our socials to get all industry scoops!

While Sunday is the first day of the show, news is already pouring in from all directions. For example, Blackmagic Design already announced their new PYXIS 12K camera (next to other goodies) but trust that other leading companies will follow shortly.

Now, covering such a trade show is extremely demanding. In case you’re interested in some behind-the-scenes, we documented our journey to Las Vegas two years ago, including the preparations we did, and the activities surrounding covering such an event.

Our Team and the equipment we will be using

We have a great and experienced team working together to cover the show: Nino, Jackie, Jeff, Graham, Batu, and I will be on-site, while Jakub, Lex, and Reuben will support us remotely. Filming, editing, uploading to YouTube, writing articles, proofreading, publishing reels, and of course conducting meetings, all in all, we have a whirlwind of four days, all to keep you in the loop with the latest and greatest straight from the show floor. I have to admit, we love the pressure and excitement although it is our x-th time at NAB—though honestly, who’s still counting?

As a side note, we’ve been asked about the number of videos we are publishing daily. Well, while some are publishing endless amounts of videos in a single show day overwhelming you with copy/paste press releases, we prefer to take the time and spread the gathered content in a more sensible easier to digest way.

What we will be working with

Cameras: For this event, once again we are collaborating with FUJIFILM and will continue to use their trusted cameras. This time, though, we’ve added a small twist: We are filming all the interviews (and b-roll) on the new FUJIFILM GFX100RF. For those who are not familiar with the camera, let me summarize by saying that it is the newest and lightest camera in the FUJIFILM GFX large sensor arsenal. This being said, this camera has a fixed 35mm f/4 lens (28mm full-frame equivalent), and while it might prove to be great for “talking heads two shots”, we are yet to test how it works for everything else that we need like gathering additional product(s) footage. In fact, the only way to “zoom in” (besides physically getting closer to the product), is to engage the digital stabilization option. This will crop the image in a 1.32x factor.

Now you may ask “why are we doing this?”. After all, we could have chosen to work with any other FUJIFILM camera, perhaps one we are more familiar with. To be honest, we love this large sensor camera. It is so small and lightweight that it is tempting to try and use it in such a scenario. It will also support our effort to take good-looking product images for the images found in the articles. Our first interview is on day zero (NiSi Optics’s new line of lenses), so it will be a good chance to test if all is working well. We do have with us the FUJIFILM X-H2 and X-S20 as backup cameras too.

Recording Media: We have been using Angelbird media cards forever and also cooperated with the company bringing to the market more affordable CFexpress Type B (now sold out) and Type A cards. With the FUJIFILM GFX100RF, we are using an assortment of their SD cards.

Microphones: We have come a long way when it comes to recording audio during trade shows and our favorite so far is the Sony UWP-D22 microphones (In case you missed it, you can catch up here here). This handheld mic solution is clean and crisp. We encourage anyone who is in need of such a solution to explore the capabilities of this Sony mic.

Editing hub: This year, we took the iodyne Pro Data with us (review here). This 24TB blazing-fast Raid SSD might be an overkill for such an exhibition, but on the other hand, its capacity next to the ability to easily share files is what will help us with our workflow.

Final thoughts

NAB 2025 is going to be BUSY and we invite you all to join us while we bring the latest news from the show floor. We are going through challenging times in our industry, which makes innovation next to some inspiration more essential than ever. live in challenging times for our industry so innovation next to inspiration is badly needed.