Google DeepMind Veo 3 and Flow Unveiled for AI “Filmmaking”

Artificial Intelligence

by Dave KratzMay 22^nd, 2025

Google DeepMind’s newest tools, Veo 3 and Flow, signal a major shift in how films are made. These AI systems can generate polished, cinematic video from just a few lines of text. No camera, no crew, no traditional production process required. On a technical level, it’s impressive. But there’s a catch.

As these tools become more capable, the line between creator and prompt engineer begins to blur. What happens when filmmaking no longer needs filmmakers? Maybe this is the next phase of artistic evolution. Or maybe it’s something closer to the quiet removal of art from the process entirely.

Google has already partnered with filmmaker Darren Aronofsky to demonstrate what these tools can do. Read more about that project here.

Veo 3: Text-to-Video with audio

Veo 3 is DeepMind’s most advanced video model to date. It takes natural language input and produces full video clips with believable motion, synchronized dialogue, music, and sound design. It can even handle lip sync and camera movement convincingly. The footage looks clean, cinematic, and cohesive across multiple shots.

Users can describe the style, tone, and camera framing they want. The system also accepts reference images to guide the look of a scene. Output tops out at 1080p, and it supports longer, more structured sequences rather than short visual loops.

Right now, Veo 3 is only available through limited early access. It’s not yet something the general public can play with directly, unless they subscribe to one of Google’s premium AI plans.

For more information about Veo, visit their official website.

Flow: Google’s AI filmmaking interface

Flow is the new creative toolset built around Veo 3. It brings together video generation, image synthesis, and natural language understanding, all in one interface. Flow is designed to help users build entire scenes from scratch, refine them, and manage assets without leaving the platform.

Key features of flow

• SceneBuilder, which lets you edit and extend scenes while keeping the look and pacing consistent
• Camera tools for changing shot composition, lens type, and movement
• Asset libraries for organizing characters, environments, and prompts
• Flow TV, a curated stream of AI-generated videos and tutorials.

Flow is less about filming the world and more about crafting simulations of it. It’s streamlined, fast, and incredibly flexible.

For more information about Flow and access to Veo 3, visit Google’s Gemini subscription page. Note that full features require a paid AI Ultra plan.

Flow and the future of filmmaking

Tools like Veo 3 and Flow make it easier than ever to tell stories with moving images. That kind of access could change who gets to make films and how they’re made. But it also strips away many of the decisions, limitations, and happy accidents that come with traditional filmmaking. When everything is simulated, where does the craft live?

If an AI model builds the footage, who’s the storyteller? When the system fills in the blanks between ideas and visuals, is the process still creative, or just efficient?

Veo 3 and Flow aren’t gimmicks. They work. They produce media that looks and sounds like it came from a real set, crafted by a real team. That makes them powerful tools. Whether they’re good for the art form, though, is still an open question.

As a filmmaker myself, I’m blown away by what this thing can pull off. But let’s be honest here, it’s not doing anything new. Artists, editors, and crews have been crafting this kind of work for over a century. Now it’s just doing it faster and cheaper, and that’s going to cost real people their livelihoods, big time.

But just keep this in mind – when people are given all the tools imaginable to create, they often forget about substance.

Creative ownership and authorship still in flux

One unresolved issue that we’ve reported about many times before in our AI coverage is authorship. Google embeds SynthID watermarks into generated video and audio, but the legal framework surrounding synthetic performance, voice, and character creation is still evolving. Unionized productions or commercial workflows that rely on clear IP rights should be cautious.

Access and price

To use Veo 3 and the full version of Flow, you’ll need to subscribe to Google’s AI Ultra plan, which costs $249.99 per month. That includes:

• Access to Veo 3
• Full features in Flow
• Gemini 2.5 Pro for advanced prompt understanding
• Project Mariner, an experimental research assistant
• YouTube Premium
• 30 TB of cloud storage across Gmail, Drive, and Photos

Google offers 50 percent off for the first three months, bringing the initial price down to $124.99 per month. These plans are currently only available to users in the U.S. through the Gemini subscription portal.

What do you think? Is this the next step forward or the start of something we should be questioning? Share your thoughts in the comments.