Grow Your Youtube Audience – Interview with Filmmaker Kyle Hill

May 9th, 2020

Kyle Hill is a science communicator based in Los Angeles. He was a host in the show Mythbusters: The Search and he has created a very successful Youtube channel called Because Science that went from 0 to around 1.3M subscriptions in only about 18 months. We asked Kyle if he has some advice for growing and maintaining an audience on Youtube.

The Facility – Youtube Project. Source: Kyle Hill

During our Virtual Show, we are not only doing interviews about filmmaking gear with the manufacturers. We also do interesting discussions with industry professionals and talented filmmakers. This time my colleague Graham Sheldon talked to his friend and successful Youtuber Kyle Hill.

Kyle Hill

Kyle Hill is a science communicator based in Los Angeles. In the past, he was the host in the show Mythbusters: The Search. He also created a Youtube channel called Because Science. This channel went from 0 subscriptions to around 1.3M subscriptions in only about 18 months.

He now has a new Youtube channel and a project called The Facility that combines everything that Kyle learned during the production of his previous channel. He said he watched other creators from channels that inspired him and wanted to build a world around his channel. He then created a special backdrop called the facility, where he gets to explain the science in his way.

Kyle’s Advice to be Successful on Youtube

One of Kyle’s advice is to be authentic and passionate about what you do. The audiences on Youtube can “smell” authenticity very well. People will immediately notice if you don’t know enough about the topic you are making a video about. On Youtube, and in the digital world in general, nobody is forcing you to do anything, so it is important to really focus on something you are truly passionate about.

Because Science Youtube Channel. Source: Kyle Hill

Another advice from Kyle when starting a Youtube channel is to get some experience in front of a camera first. In his words: “there is a difference between what you have to offer and how you get it out.” Communication is a skill and it is important to take it seriously, learn it, and plan it in order not to be boring and to attract the audience.

Traditional Media Versus Youtube

According to Kyle, one of the most notable differences between traditional media (like TV) production and Youtube production is the lack of manpower and the amount of freedom. Kyle compared his role in Mythbusters versus running his Youtube channels.

The freedom and being a one-man-production can be taken both as an advantage and disadvantage – while you don’t have the freedom to do what you want in traditional TV, on the other hand, you have people in the production to give you immediate feedback and help with fact-checking and other processes. With Youtube, you are alone for all this and sometimes it is a trial-and-error process.

If you are interested in Kyle’s work, you can follow him on his Instagram or his Youtube channels: Because Science, Kyle Hill

Do you know Kyle’s Youtube channels? What do you think of his advice? Are you running your own Youtube channel? Let us know in the comment section underneath the article.

 

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George SearsDan Brockett Recent comment authors
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 George Sears
George Sears
MemberMay 9th, 2020

YouTube tends to promote people who come from TV so I can see why Kyle Hill quickly rose to over a million subs. Anyone who doesn’t have a background in TV will have a much harder time growing their audience. YouTube is basically becoming an on-demand TV service. Just look at the trending page. It’s either Youtube Originals TV shows, Late night talk show hosts, music videos, and talent shows. None of those videos got their view count organically. The only reason why those videos even have so many views is that Youtube automatically puts them on your home page even if you don’t watch those types of videos. Heck, even if you click “Don’t Recommend Channel”, they still force it on your feed. Even if you opt-out of their emails, they still send emails with recommended videos that have nothing to do with your watch history. Before YouTube sold out to advertisers, the type of content that would be trending was a lot more diverse and didn’t appeal to the lowest common denominator. YouTube only offers a platform for people who want to make squeaky-clean advertiser-friendly content. “Kyle’s advice is to be authentic and passionate about what you do”… as long as it’s made for kids.

 Dan Brockett
Dan Brockett
MemberMay 9th, 2020

Good point George. We have encountered the same thing with our Facebook and Instagram pages for our docu series, in the sense of, we are nobodies, came from BTS of television, not on camera. The only ways to gain a decent amount of FB and IG followers is to simply buy viewers from FB or IG (which are the same company!) or pay off an Influencer to post your page and put it on their feed.

And buying the viewers isn’t cheap either. Is there a way to ad buy your YT video onto the trending page or is it just for recognizable talent? I have no idea. it seems like along the way, the organic growth possibilities of social media channels are no different than broadcast. It’s advertisers and big money, really not many ways to succeed at building viewership without advertisers, money and influencers, who in turn, expect to get paid a lot.

 George Sears
George Sears
MemberMay 10th, 2020

I don’t think Youtube has an ad buy program like Facebook does. It seems almost impossible to gain a following on YouTube these days. YouTube keeps coming out with new terms that make it harder for newcomers to gain a following. You can’t even monetize your videos until you have 1000 subscribers. If you say certain words, you will get de-monetized. If you upload a video regarding a certain topic, your video will get put on the third or fourth page in the search results and have to compete with YuoTube’s TV partners.

Another thing that really bugs me about YouTube is the obvious degradation in the quality of the content they are promoting. The type of videos that YouTube promotes seems like they’re straight out to the movie, Idiocracy.

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