Poll: What is the Most Innovative Camera Brand?

Poll

by Johnnie BehiriMay 22^nd, 2025

Are all cameras made equally? Of course not. Are many of them so similar that it is hard to distinguish and spot uniqueness? Maybe. Hot on the heels of the FUJIFILM X half announcement, we are asking you guys – which camera brand feels like it’s the most innovative? Which brand is pushing the boundaries the most?”.

But before continuing, let’s try and define the word “innovation”. A short Google search and here is what is popping up: “make changes in something established, especially by introducing new methods, ideas, or products”. Google also reminds us that: “Innovation is crucial to the continuing success of any organisation”. OK, now that we’ve cleared that up, let’s think about our beloved camera brand and try to remember the last time it enlightened us with a product or a feature that caused us to loudly say “WOW”. Many moons ago, it was Canon with their 5D Mark II that caused a huge stir when it came up with a Full-Frame DSLR photo camera that could shoot high-quality video. The thing is, there is an emerging generation that does not even remember that spiritual moment. (In this fast-paced world, no finger is pointed at them.) And since then? We have seen mirrorless and cinema cameras coming up with 4K, 6K, 8K, 12K, and 17K recording capabilities. We’ve witnessed internal RAW recording. We’ve celebrated global shutter and high-density large format sensors. You name it, we’ve played with it.

But with hand on heart, and without demonstrating brand loyalty, which camera manufacturer deserves the current ultimate title of being the most innovative brand? We may have left out your favorite, but the ones listed here are all making cinema cameras alongside, or as part of, their mirrorless lines, with video in mind.

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Please choose one brand from the list below, and if you have a spare minute, please share with us the reason why you chose that company. Was it a specific product that made you do so, or a certain feature that contributed to your vote?