Poll: Would You Buy a Budget Camera from ARRI, Even if It Offers Lower Specs than the Competition?

Poll

by Johnnie BehiriFebruary 6^th, 2025

Recently, ARRI announced a different way of purchasing their ARRI ALEXA 35 making it more accessible to users. Their premium package matches the original ALEXA 35 and is priced at $82,880, though the base model is being offered at $54,590. While the hardware is exactly the same, the base model comes with some “basic” recording functionalities. Now, for the base model, additional paid licenses to activate more functionalities are being offered. (In case you missed it, you can read up on our article here). But what if ARRI brings an even more well-priced cinema camera to the market with lower specs than the competition – Would you consider buying it? Let’s hear what you guys have to say!

In one of our latest Focus Chek episodes, Nino and I were playing with the idea of ARRI bringing a lower-priced cinema camera model to the market and asking ourselves how it would affect the market. I want to avoid the question of whether it is even technically possible for ARRI to ramp up production, but for us as users, I assume that such a camera with an ARRI logo, sensor, and color science would be on many wishlists.

But what if this theoretical camera offers lower specs than the competition (up to 4K and 30fps)? Would you still favor it?

Again, it is very unlikely that ARRI will choose to produce such a camera “for the masses”, but who knows, maybe the market conditions will bring them to consider doing something even more daring, and this is why we would love to hear from you guys what you think.

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