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RED Digital Cinema has announced a significant price reduction for their KOMODO camera, bringing the cost down to $2,995. The RED KOMODO price drops by $2,000. This price adjustment coincides with the release of firmware version 1.8.3, which introduces several performance improvements.
The RED KOMODO is a popular camera, and it features a 6K global shutter sensor, which is still a rarity with modern cameras (most of which are still rolling shutter-based – as you can see in our rolling shutter tests as part of our Lab Tests). The camera records in REDCODE RAW (R3D) format with 16-bit RAW capabilities. Its compact form factor allows for versatile shooting configurations, including remote and handheld setups.
The new firmware version 1.8.3 introduces several enhancements:
These features were previously available in the higher-tier KOMODO-X model.
In addition to the standalone camera price of $2,995 (at B&H) and β¬2,995 / Β£2,425 (at CVP), RED has adjusted the pricing of their camera packages:
RED Digital Cinema CEO Keiji Oishi said about the price drop, βThe KOMODO line expands access for the broader creative community, and this price adjustment furthers that mission. Itβs especially meaningful for emerging and independent filmmakers, empowering them with an affordable option to share their stories using REDβs innovative global shutter technology and unparalleled color science.”
For existing RED KOMODO owners, this news might not exactly come as a boon. RED has a history of significantly dropping prices, which is, of course, great for democratizing gear and making it more affordable for many, but lots of professionals who have already invested in the ecosystem see the resale and rental value of their purchase plummet. I know several RED users who have dropped the brand because of this in the past.
The price drop can also mean several things – indeed, it is supposed to bolster sales in a weak cinema technology market environment, but it might also hint at a change of product line at Nikon / RED. While Nikon has assured they will keep the RED brand alive, there are obvious benefits to creating a camera line that would incorporate “the best of both worlds.” Let’s see.
What do you think about the drop in price for RED KOMODO? Are you a RED owner, or will you become one now? Let us know in the comments below.
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Nino Leitner, AAC is Co-CEO of CineD and MZed. He co-owns CineD (alongside Johnnie Behiri), through his company Nino Film GmbH. Nino is a cinematographer and producer, well-traveled around the world for his productions and filmmaking workshops. He specializes in shooting documentaries and commercials, and at times a narrative piece. Nino is a studied Master of Arts. He lives with his wife and two sons in Vienna, Austria.