Sony a7R III Announced Along Sony 24-105mm f4 and 400m f2.8

October 25th, 2017
Sony a7R III Announced Along Sony 24-105mm f4 and 400m f2.8

Today is a Sony announcement day that sees the unveiling of the Sony a7R III and 24-105mm f4 zoom, and the announcement of an upcoming 400m f2.8 G Master lens.

Sony a7R III

a7r iii

The wait is over: Sony has finally unveiled the first in the new generation of the A7 series. As always, the Sony a7R III comes at the vanguard of the new announcements – ahead of the A7 and S models – and this time brings a host of improvements to existing features and a few new surprises.

As expected, the new Sony a7R III brings a high pixel-count sensor, with its 42.4MP of resolution once again making this the model aimed primarily at professional stills photographers. The camera’s back-illuminated Exmor R and BIONZ X processor make this model capable of capturing 10 still frames per second, for a buffer of 76 continuous compressed RAW or JPEG images. ISO is available from 100-32000, and Sony claims that noise has been reduced by up to a full stop.

Sony a7R III

All of this with the advanced autofocus capabilities we have come to expect from this line’s R model, thanks to its 399 phase-detection AF points across 68% of the image, in addition to 425 contrast-detection points. Sony also claims that the camera’s Eye AF performance has been improved when the subject is moving, backlit or looking down.

What about video?

Just like with the II, the new Sony a7R III is capable of recording internal 4K in both full-frame and Super 35mm modes. As you may remember from some of our camera tests of the previous generation, the A7R II offered a better 4K image in crop mode, so it remains to be seen whether this will still be the case with the a7R III (take a look at some comparisons here, and our review here). It’s worth mentioning that the camera also supports proxy recording for easier editing of high-resolution videos, particularly useful when dealing with the relatively processor-intensive XAVC codec. Additionally, one of the biggest improvements to the video capabilities of the camera is the ability to achieve an increased resolution of 5K in Super 35mm mode thanks to an oversampling of a 15MP section of the sensor.

The new a7R also now offers Slog3, a feature only found in the previous generation’s S model and that promises up to 14 stops of dynamic range. This picture profile, along with that camera’s low-light capabilities, made the S the favourite among filmmakers, but now that the R also offers Slog3, it becomes much more of a crossover camera. This of course can make the decision for potential buyers that much more difficult, so let’s just see what unique features the a7S III has to offer when it’s eventually announced!

https://www.youtube.com/watch?v=xVjo2G-c01s

Another important video aspect of the camera is that it will offer Sony’s Instant HDR workflow thanks to its support of the Hybrid Log Gamma picture profile, allowing for HDR capture and reproduction with compatible displays and requiring no colour correction. This is a feature recently available in other Sony cameras such as the FS5 (read our article about it here).

Hardware

a7R III – New dual SD slots

Although the camera body itself doesn’t seem to offer much of physical overhaul, there are a couple of enhancements. The most significant is the addition of a second SD card slot, allowing for simultaneous or relay recording, separating saved media by kind (for example between RAW and JPEGs, or between stills and video), and copying data between cards. Dual card slots can turn a camera into much more of a professional tool, and is one of the features that made some people consider moving over to the Panasonic GH5 camp.

The Sony a7R III will take the new NP-FZ100 batteries introduced with the Sony A9, meaning an improvement over the battery life that you may be used to with earlier A7 models. Another improvement is an enhanced 5-axis in-body image stabilisation system, which allows for a shake compensation of up to 5.5 stops.

The camera also features a USB 3.1 Gen 1 connection via a USB Type-C connector, allowing for high-speed data transfer, particularly useful for high-resolution tethered stills shooting.

Another nice improvement: the addition of My Menu, a customisable menu folder where you can store your favourite settings for easy access, saving you from navigating through those endless Sony menus.

The new Sony a7R III seems like a real step up from its predecessor, offering some solid improvements for stills and video shooters alike – and can perhaps prove to be a competitor to Sony’s own flagship A9. The Sony a7R III will be available by the end of November for just over the $3,000 mark. For more information, head over to the Sony product page.

New Sony Lenses

In addition to the a7R III, Sony also announced a couple of new additions to its lens line-up.

FE 24-105mm F4 G OSS

Most notably, Sony now joins the 24-105mm club, offering this popular zoom now natively. The FE 24-105mm F4 G OSS offers a small and compact design which will undoubtedly seem even more so for those used to shooting with similar lenses on Sony cameras via an adapter. This very useful focal length range offers flexibility from wides to telephoto, and the optical image stabiliser makes it also a good option for video. This zoom will be available for $1,300 and will start shipping next month.

FE 400mm F2.8 GM OSS

In addition, Sony also announced that a new G Master lens is currently under development. The FE 400mm F2.8 GM OSS Super-Telephoto will be joining Sony’s top range of professional lenses, and will be an ideal addition for sports and wildlife shooters. It is expected to hit the market in Summer 2018.

So there you have it – a day of important Sony announcements that will no doubt have shooters considering what they will be adding to their wishlist this holiday season. What do you think? Let us know in the comments.

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Mason Hoffman
Guest
October 27th, 2017

Daniel Enright – 24-105 for Sony :-)

Daniel Enright
Guest
October 27th, 2017
Reply to  Mason Hoffman

Awesome, perfect wedding/event lens!

Chad Pelliccioni
Guest
October 27th, 2017

Michael Kim

Michael Kim
Guest
October 27th, 2017

Yup! getting it for sure

 RC Studio
RC Studio
Member
October 27th, 2017

Impressive spec ,I wonder how good it would be in real world.

Member
October 26th, 2017

You know all the cinetogs cringe every time the camera is referred to as “primarily a stills camera.”

Joackim Johansson
Guest
October 26th, 2017

Men är det bara 4K 30?

Raffi Kirdi
Guest
October 26th, 2017

Perfect Christmas gift !

Sonny Gill
Guest
October 25th, 2017

Mouais pas mal mais pas de quoi changer du II

Dustin Tolman
Guest
October 25th, 2017

This is already old news.

Member
October 25th, 2017

“Nothing to see, move along.” S log 3 in 8 bit is a noise machine. On the A7s II I only use it in extreme hi con situations, otherwise the flesh tones are dead and the noise not pretty. They could at least add 10 bit out.

 Dan Hyman
Dan Hyman
Member
October 26th, 2017
Reply to  Tim Naylor

Well said. For a full frame 4K beast, they need to make it 10-bit. Otherwise as stated above, you’re limited heavily on grading, even with S-Log. Hopefully the A7s III will be 10-bit.

Derek Sexton Horani
Guest
October 25th, 2017

Wait a minute – It doesn’t shoot 8k RAW 700 FPS?! ….PASS!!

Kevin Östfeldt
Guest
October 25th, 2017

Jag tror mer på Denna än gh5!

Wayne Wonder
Guest
October 25th, 2017

Chris LewisHow many do you want I got you.

Chris Lewis
Guest
October 25th, 2017
Reply to  Wayne Wonder

2 is enough…..my man!!!!

Chris Lewis
Guest
October 25th, 2017
Reply to  Wayne Wonder

How many You getting?

Wayne Wonder
Guest
October 25th, 2017
Reply to  Wayne Wonder

Chris Lewis the same amount I got when version 1 came out

Wayne Wonder
Guest
October 25th, 2017
Reply to  Wayne Wonder

Thats right ZERO

Chris Reynolds
Guest
October 25th, 2017

I’m hearing that it’s only 8 but and not 10 bit like the GH5. For us cameramen that’s very disappointing. I wonder if the A7Siii will be the same or get a 10 bit upgrade ?

Júlio Trama
Guest
October 25th, 2017

Alex Yamane Raoni Carneiro Douglas Castanhari onde vamos parar??? kkkkk

Alex Yamane
Guest
October 25th, 2017
Reply to  Júlio Trama

Já trás uma Raoni Carneiro

Alex Yamane
Guest
October 25th, 2017
Reply to  Júlio Trama

Não sei se eu li certo, mas parece que ela tem um modo de fotografia na piscina!
Vai ajudar bastante

Raoni Carneiro
Guest
October 26th, 2017
Reply to  Júlio Trama

E vem com cine style sogra log 2
????????

Patrick Richter
Guest
October 25th, 2017

Perfect, then i can save some money for the price dropping C300II

Tim OBrien
Guest
October 25th, 2017

Lisa you asked what I wanted for Christmas?

Hal Staniloff
Guest
October 25th, 2017

Philip Coccari

Philip Coccari
Guest
October 25th, 2017
Reply to  Hal Staniloff

saw it!! unreal camera but VERY expensive !! Over 3k

Hugo Alexandre Gomes
Guest
October 25th, 2017

Bruno Fonseca

Bruno Fonseca
Guest
October 25th, 2017

Seen it. Pouco interessante. A sony quer continuar a pedalar atrás da concorrência, uma A7S III com 4k60p era o passo a seguir, não isto. Ou então uma APS-C. A 24-105mm F4 é desilusão, A sony não tem zoom’s nesta escala a F2.8, (nem mesmo as zeiss).

Esperava mais… agora só para o ano é que vai haver novidades

Member
October 26th, 2017
Reply to  Bruno Fonseca

Bruno, curiosidade: existe alguma marca que tem uma lente 24-105 acima de mais rápida que f/4 e Full-Frame?

Sony/Zeiss tem 24-70 f/2.8 e f/4 e a 70-200 f/2.8 e f/4 que em termos de performance pelo custo e tamanho, compara-se as melhores da Nikon e Canon.

Ken Rodriguez
Guest
October 25th, 2017

Pretty cool, Sony. But you know it’s the A7S3 that we’re all really waiting for the specs on.

Leo Low
Guest
October 25th, 2017
Reply to  Ken Rodriguez

Yup. Bump it to 24MP and you got me, Sony.

Member
October 26th, 2017
Reply to  Leo Low

Why are fewer MP important?

Ken Rodriguez
Guest
October 25th, 2017
Reply to  Ken Rodriguez

Leo Low I’d like to see it slot into an FS3 type role. Raw recording onto a Shogun Inferno and have an electronic Variable ND filter. But that’s just a pipe dream.

Eric Barker
Guest
October 26th, 2017
Reply to  Ken Rodriguez

Leo Low I don’t think they will raise the MP count and if they do it won’t be much. I’m thinking around 16 or so. Have to keep them low to keep them bigger so it retains that ridiculous low light capability.

Member
October 26th, 2017
Reply to  Ken Rodriguez

What is the difference between this and the S exactly?

Christoph Stöbich
Guest
October 25th, 2017

is it 60fps in full resolution video?

Joelle Mcneil
Guest
October 25th, 2017

No

Steven Charles Ching
Guest
October 25th, 2017

Daniel M. Xaysongkham…

Daniel M. Xaysongkham
Guest
October 25th, 2017

Game changer bro! It stomps on the 5dmkiv

Daniel M. Xaysongkham
Guest
October 25th, 2017

Also It has 15 stops of dynamic range, all s-log, dual sd card slots, 1080p at 120fps, and 10fps at 42.2 mp raw.

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