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At Cine Gear, we caught up with Michael Cioni, who, together with his brother Peter and their dedicated team, decided to revolutionize peer-to-peer systems by eliminating traditional cloud storage limitations for video professionals by introducing Strada Network. Let’s dive into it and find more.
Video professionals have long struggled with the limitations of traditional cloud storage services. While platforms like Dropbox, Google Drive, and WeTransfer are great for documents and small files, they struggle to handle the massive file sizes often encountered in video production. As Strada co-founder Michael explains, βThe cloud was never designed for video,β and the numbers support this claim. Modern cameras can easily generate half a terabyte or more of footage per shoot, making uploading to traditional cloud services prohibitively expensive and time-consuming.
Strada has developed what they call the “Strada Network” β a peer-to-peer system that transforms any storage device into a shareable cloud. Whether it’s a USB stick, camera SSD, or large NAS drive, users can instantly turn their local storage into an accessible, collaborative workspace without uploading anything to traditional cloud servers.
The concept is elegantly simple: instead of treating clouds as “someone else’s hard drive,” Strada allows your own hard drive to function as the cloud. Users can share their drives with collaborators worldwide, who can then browse, stream, and download files directly from the original storage device.
Perhaps most impressive is Strada’s ability to stream high-resolution video files over modest internet connections. During the demonstration, Michael showed 4K ProRes files being streamed from a 36GB file over just an 11 Mbps connection. The system uses Mac Silicon’s processing power to compress files in real-time, delivering the stream in approximately 200 milliseconds while maintaining 4K quality.
This technology works even with camera cards that are still mounted in cameras. In a live demonstration, Michael showed footage being streamed directly from a Blackmagic Ursa 12K camera, with collaborators able to access and download files while they remained on the camera’s storage media.
Unlike traditional cloud services that charge for storage, bandwidth, and per-user access, Strada’s basic functionality is completely free. There are no storage fees, no limits on the number of collaborators, and no restrictions on file sizes. The company plans to monetize through optional premium features like commenting, messaging, window burns, and LUTs, but the core sharing and streaming functionality remains free.
As Michael puts it: “We don’t want to charge for storage because we are not re-renting storage. We don’t care how many users you have because it doesn’t cost us anything β it’s your internet service, it’s your hard drive.”
While camera-to-cloud services cater to the immediate production workflow, Strada addresses the broader collaboration challenge. The system can share any type of file, including rough cuts, graphics, titles, and archives from years past, without the need for expensive cloud storage. This makes Strada particularly valuable for post-production workflows where diverse file types need to be shared among editors, colorists, sound designers, and clients.
Getting started with Strada is incredibly simple. Users simply install the Strada application, plug in any storage device, and check a box to enable sharing. They can then immediately invite collaborators via email. Recipients can access files through a standard web browser, making the system platform-agnostic and accessible to anyone with an internet connection.
Strada’s approach could fundamentally change how video professionals handle file sharing and collaboration. By eliminating the storage and bandwidth costs that make traditional cloud services expensive for video work, it opens up new possibilities for smaller productions and independent creators who previously couldn’t afford enterprise-level collaboration tools.
The system also addresses the growing trend of recording directly to SSDs via USB-C, allowing these drives to become instantly shareable production assets without any additional infrastructure investment.
Strada is currently in beta, with the company actively seeking community feedback to determine which premium features users want and are willing to pay for. The basic sharing and streaming functionality is available now at no cost, with users able to sign up and begin using the service immediately without providing credit card information.
For video professionals tired of the limitations and costs of traditional cloud storage, Strada offers a compelling alternative that leverages existing hardware investments while providing enterprise-level collaboration capabilities. For more information and registration, please head to Strada here.
What do you think about the Strada Network solution? Is this something that you would like to experiment with and try for yourself? Please share your thoughts with us in the comment section below.
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Johnnie Behiri is a documentary filmmaker with more than three decades behind the camera: he learned the craft in daily television news gathering, filmed for Japan's public broadcaster NHK, and spent eight years shooting and editing for BBC News. He joined cinema5D in 2011 and has co-owned and co-run CineD and MZed ever since. Johnnie writes many of CineD's camera reviews, co-hosts our weekly Focus Check podcast, and heads CineD's manufacturer relationships and product development.