Today the Canon 1DC price dropped by $4000 – owners furious

February 1st, 2015
Today the Canon 1DC price dropped by $4000 - owners furious

canon-1dc

Today Canon reduced the price of their 4K video DSLR, the Canon EOS 1DC, by $4,000, taking the retail price from $11,999 down to $7,999.

The camera was first introduced 3 years ago in April of 2012 and its high cost was always a mystery, considering that the camera’s hardware was almost identical to the 50% cheaper Canon 1DX DSLR (that lacks 4K video shooting capabilities).
Still, the Canon 1DC was in many ways unique on the digital video market offering 4K resolution, as well as producing some outstanding results for its relatively small body size and weight and was used on many professional productions.

During 2014 many camera manufacturers introduced 4K capable yet compact large sensor cameras, like the Sony A7S or Blackmagic Production Camera 4K, that were a lot more affordable than the Canon 1DC. However the 1DC price tag remained unchanged, until now.

Today, on February 1st 2015, 1DC owners lost $4,000 of value on their investment when the price was dropped overnight. There is no indication as to why the price was dropped so radically or why it remained unchanged over such a long period of time in the first place. Fact is that many 1DC owners that intended to sell their cameras used are furious over such a radical price drop.
It is presumed that we will see the introduction of several new pro cameras by Canon in April of this year. There are numerous rumours out there as to what we will see, but it’s clear that there’s something quite interesting on the horizon as the product cycle of several C cameras has come to an end.

On the other hand, for those looking into purchasing a 1DC the camera just became a lot more interesting again. While $7,999 is still a hefty sum, the camera is certainly worth considering for those seeking superb lowlight capabilities and picture quality at 4K resolution.

via nofilmschool.com

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Member
March 3rd, 2015

RED did the same with the Epic. This happens all the time. The stupid thing would be to not buy a camera based on the fear that this may happen. My 1DC has already paid for itself countless times over. . . .Buy the camera, use it, make money from it, sell it, buy a new camera.

If you’ve used your camera to good advantage, the money you get from selling it should be clean profit no matter which way you look at it. :)

This owner is realistic. . .not furious.

Anthony Gauthia
Anthony Gauthia
Guest
January 17th, 2016
Reply to  Bob Jimibobbob

Good outlook I see it the same way.

Ronn Murray
Guest
February 3rd, 2015

Canon has been doing this to me for months with EOS bodies and lenses. They’re devaluing their own product. It no longer upsets me because I’m left them for this and many other reasons.

Member
February 2nd, 2015

buying digital equipment as an investment tells a lot about the mentality of the user.

Member
February 2nd, 2015

I dont understand why European have to pay more 2000 euros for the same camera.
8000 Dollars equals 7050 euros
7050 euros plus Vat is 8671 euros
but we have to pay 10735 euros to get it

Admin
February 3rd, 2015

European price was updated!

Thanks.

Johnnie

Member
February 2nd, 2015

still overpriced.

Joe North
Guest
February 2nd, 2015

I got half that off the original price anyway pete ;) owner left less furious

Michael Hammar
Guest
February 2nd, 2015

Must be releasing a new one…?

Jeffrey Collins
Guest
February 1st, 2015

“Important Notice: This item is non-returnable” I wonder why.

Member
February 1st, 2015

I think this was true before as well. Sometimes they do that with really expensive cameras to make sure that people aren’t using them as a make-shift rental house and returning after they finish a project.

Jeffrey Collins
Guest
February 1st, 2015

I’ll still stick with my 5D2.

Henry Young
Guest
February 1st, 2015

Owners furious, potential owners overjoyed… perhaps?

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