GoPro 360-Degree Cameras: What Does it all Mean?

January 20th, 2016
GoPro 360-Degree Cameras: What Does it all Mean?

GoPro 360-degree camera solutions are expected to usher in the next big step in the world of digital video.

At this year’s CES, YouTube CBO Robert Kyncl held a keynote explaining how this platform is situated in a world of abounding digital video. It truly is an interesting watch. If you haven’t had a chance to watch it yet, we recommend you take a look – you might have to go to YouTube to see it as there seems to be some content restrictions in some countries for the embedded version:

In the framework of this discussion, GoPro is positioning itself as a big player in the innovative field of 360-degree video. We have known since last year about the Odyssey, where the Google Jump video assembler works in tandem with the 16-camera GoPro array. This is pricey and only available to a select few of those who apply online.

gopro 360 first look

 

However, GoPro CEO Nick Woodman hints that the company is already working on a smaller 360-degree video solution that reduces the rig to a simpler, consumer-friendly format. Unfortunately, there is no information available about the product, except that it will incorporate 6 GoPro cameras and will come in 2016.

The question that springs to mind is whether this decision to branch out into other markets will play to GoPro’s favour. The emergence of many competitors at lower price points capitalizing on the popularity of action cameras has understandably translated into a big hit for GoPro. Also, the company’s latest action camera—the GoPro Hero4 Session— has seen big price drops since its release, after a starting price of $399 failed to convince consumers. Factors like these seem to have caused a loss of confidence in investors, with recent reports revealing that the company share prices have plummeted up to 70% in the last year. As a result, a significant number of their employees are being let go, and the company has suffered severe losses  due to restructuring, as well as price-protection, manufacturing and excess inventory costs.

But the world of video is advancing, with the mass adoption of newer technologies such as 4K and 360-degree video clearly dictating what the next steps will be. And this company is showing that, with their new GoPro 360-degree camera arrays and the recently announced GoPro Karma drone, they are not afraid of stepping outside of their comfort zone in the way to innovation despite the bumps along the way.

Large names are clearly positioning themselves to facilitate both creation and consumption of a new kind of video experience. With products by household brands like GoPro, support from the YouTube platform, and simple solutions like Google Cardboard, the adoption of this relatively new medium seems imminent. And when these tools become available to everyone everywhere, it will be interesting to see what it will mean for the future of video, and for us as creators.

What kind of project would you do today if you had access to an affordable, compact 360-degree video capture solution like the GoPro 360?

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Eric BoganGoPro 360-Degree Cameras: What Does it all Mean? | HDR360pro.comOnsetoffline | Gopro 360-degree Cameras: What Does It All Mean? Recent comment authors
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Jon Rawlinson
Jon Rawlinson
GuestJanuary 20th, 2016

Excellent thoughts

Eric Bogan
Eric Bogan
MemberJanuary 20th, 2016

Not at all interested in 360-degree video.

Nick Chasse
MemberJanuary 21st, 2016

I think people in history said similar things about electricity and automobiles.

Eric Bogan
Eric Bogan
MemberJanuary 21st, 2016

I sure would not compare 360-degree video with electricity or automobiles. I do not see 360-degree video for the masses providing any benefit to humanity or the planet.

 Antoine vdS
Antoine vdS
MemberJanuary 21st, 2016

If you think so, then you should keep it for yourself and start investing in this revolutionary techonology! Hahaha

Eric Bogan
Eric Bogan
MemberJanuary 25th, 2016

I do not understand why you and Nick Chasse are so rude. Other people have a right to express their opinions. Just because you think this is “revolutionary technology” dose not make it so. You should keep your snide remarks “to yourself”.

And I have looked into this technology.

Barry Dworak
Barry Dworak
GuestJanuary 20th, 2016

They’ve figured out a gimmick to get you to drop $3000 on cameras that will be obsolete by Summer?

 Antoine vdS
Antoine vdS
MemberJanuary 20th, 2016

Their idea for a 360 video with six gopros already exist : http://www.kolor.com/ and it is quite expensive as you need six gopros at 500$ a gopro it makes 3000$, it’s too much.
Also I’m not sure that 360 video is such a nice idea, I think it’s a bit like 3D, everybody talked about it like if it was the next big thing and it’s not happening, nobody bought 3d cameras, and nobody uses the 3D fonction of their tv. For 360 it’s even worst as you need to move or turn around to see what’s happening behind you, and I find the experience quite frustrating as I always wonder if I am not missing something important where I don’t look. For still it’s great but for video I don’t think so.

Dan Buck Joyce
Dan Buck Joyce
GuestJanuary 20th, 2016

It’s a gimmick

 Dan Bendoym
Dan Bendoym
MemberJanuary 21st, 2016

Cant you shoot now with alliecam for like 599, full 360 by 360 video? There are others already doing this…

Julian Arriens
MemberJanuary 22nd, 2016

I’d say shooting simple walk round real estate videos is the obvious one. Does the viewer get to pick one of the angles or are they just served a bizarre 360 panorama?

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