IBC 2021 Confirmed: It Will Take Place on December 3-6 in Amsterdam

IBC 2021 Confirmed: It Will Take Place on December 3-6 in Amsterdam

IBC will move ahead this year with a “normal” live show thanks to the support of the industry. IBC 2021 will take place from December 3 to 6 at The RAI in Amsterdam.

This news came as a bit of a surprise as COVID-19 numbers are on the rise again: the annual IBC show will take place as normal. Of course, there will be extra safety precautions, but it will be a live event nonetheless. So after a cancelled event in 2020 (article here) and a postponed one earlier this year, the IBC show is finally on.

IBC 2021 is on

According to Michael Crimp, chief executive of IBC,

content and technology companies strive to recover from the awful impact of Covid-19, so IBC 2021 will be the catalyst that brings the industry together again and enables us all to get back to doing business in person.

in order to pull this off, strict regulations are in place: IBC 2021 will take place in a “protected zone’. A perimeter fence will surround The RAI exhibition centre and all attendees will enter via two check points, at the The Elicium at entrance D and at Hall 5.

IBC 2021
image credit: IBC

If you’re about to travel to Amsterdam, please make sure to read the IBC 2021 safety protocols here.

The schedule of IBC 2021 goes as follows:

  • Friday 3rd December 09:30 – 16:30
  • Saturday 4th December 08:30 – 16:30
  • Sunday 5th December 08:30 – 16:30
  • Monday 6th December 08:30 – 16:00
  • Exhibitors & Distributors will be allowed to enter the building from 08:00 and stay in the building until 18:00

Here’s Crimp again:

IBC has always been about bringing the industry together and so many people tell me how much they have missed live events, not just for the face-to-face conversations, but those chance meetings in the coffee queue or waiting for the tram or a taxi.

For a list of all exhibitors at IBC 2021, head over to this page. While Canon and Blackmagic Design have confirmed stands there, Sony and Panasonic and many others are lacking from the list of traditional exhibitors.

Because of the current regulations in the Netherlands, it looks like all restaurants will have to close at 8pm on December 3rd, the first day of the show (which is traditionally also the most important one). That means less socializing on that day. There seem to be no restrictions in place for the days after that though.

Traveling to the Netherlands

No changes were made to the current requirements when travelling to and from the

This means that the use of a valid corona entry pass, the DCC for example, still applies.
Citizens who do not have a DCC and/or are a resident of a country outside the EU and the
Schengen area, can enter the Netherlands using an EU approved paper proof of vaccination,
vaccine declaration and health declaration form.

In order to participate in IBC 2021 you’ll need a proof of vaccination, a valid negative COVID test (less than 24 hours) or valid proof of recovery. You can show a (EU) Digital COVID Certificate (DCC), (UK) NHS COVID Pass or a valid paper version from your country (English/Dutch).

We were a bit surprised to see IBC going ahead in December instead of September as normal, because higher Covid-19 case numbers were to be expected once the weather gets colder. In September, the show probably would have been able to take place in a more relaxed way than in December.

Link: IBC statement | Safety protocols | FAQ

What do you think of this? Would you participate in such an event despite the pandemic? Share your opinion in the comments below!


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