New Creative Ways to Reduce Prices? I URSA Cine 12K for $7K – CineD Focus Check Ep50

by Felix TappeinerFebruary 6^th, 2025

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It seems that several manufacturers are finding creative ways to reduce prices for their cameras. Following ARRI’s announcement last week, Blackmagic Design has now announced a price reduction for the URSA Cine 12K to $7,000. Given the strong engagement from the CineD community in the comments on ARRI’s announcement, it’s worth discussing and sharing different perspectives on cameras and the high-end cinema market.

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Sponsor: This episode is sponsored by FUJIFILM. Check it out at 26:46

Chapters & articles mentioned in this episode:

(00:00) – Intro

(03:50) – ARRI ALEXA 35 Base Model Starts at €50K & Adds Flexible Feature Licenses, Lower-Cost Media

https://www.cined.com/arri-alexa-35-base-model-starts-at-e50k-adds-flexible-feature-licenses-lower-cost-media/

(27:49) – Blackmagic Design URSA Cine 12K for $7K Launched

https://www.cined.com/blackmagic-design-ursa-cine-12k-for-7k-launched/

Blackmagic URSA Cine 12K LF Lab Test

https://www.cined.com/blackmagic-ursa-cine-12k-lf-lab-test-rolling-shutter-dynamic-range-and-exposure-latitude/

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