Syrp Acquired by Vitec Imaging Solutions

January 23rd, 2019
Syrp Acquired by Vitec Imaging Solutions

This is what happens when the English eat a Kiwi: New Zealand based slider and motion control device manufacturer Syrp was just acquired by Vitec Imaging Solutions, a division of the Vitec Group.

The Vitec Group‘s division Vitec Imaging Solutions (best known for their Manfrotto brand) just announced their acquisition of Syrp, the New Zealand-based slider and motion control device manufacturer. As you might already know, the Vitec Group has been adding more and more renowned camera accessory manufacturers under their roof lately. In recent years, they acquired SmallHD, Amimon, RT Motion, Teradek, Paralinx and many more.

Vitec Group’s Hunger for Filmmaking Tech Brands

It’s become apparent that the Vitec Group has long realized the increasing importance of “smart” systems in filmmaking tech, really going after some key providers in various fields of our industry. With Teradek, Paralinx and ultimately Amimon, they also acquired the monopoly on wireless broadcast technology, and with SmallHD they snagged the probably most innovative provider of small on-camera monitors.

Syrp – Kiwi Kickstarter Becoming Global

So where does Syrp fit in here? Syrp was founded only about 7 years ago in New Zealand by the two filmmakers Ben Ryan and Chris Thomson. First they made a slider, then they added their Genie motion control unit and started a successful Kickstarter campaign. We have worked with Syrp recently on a give-away competition, and when working with them, I really noticed how these guys really still are filmmakers that make cool gear, rather than manufacturers only. They regularly feature filmmakers that make really amazing stuff, and often they show off the beautiful images created in their incredibly beautiful New Zealand. I think Syrp’s products are quite brilliant – I am reviewing their Magic Carpet Pro slider currently, which has some really brilliant ideas built in, hold out for that review to show up on our site soon.

Syrp’s slider in use on a shoot (press image)

Better Sales and Distribution Options for Syrp

I can only assume that while being located in New Zealand as a manufacturer is quite amazing, it might be difficult to get gear shipped across the world from there. I’m sure this is where Vitec Group’s sales and distribution power will kick in after this acquisition – they have manufacturing and storage facilities around the world which can guarantee fast and inexpensive shipping to customers worldwide, and availability can make an enormous difference for a brand.

R&D in New Zealand

It’s nice to hear that the original team seems to stay on with Syrp – very much as was the case with the guys who founded SmallHD – and that the entire R&D department will stay in New Zealand. In fact, Vitec Imaging Solutions announced that Syrp’s New Zealand facility will become “Vitec’s R&D center of excellence for mechatronic and motion control products”, which is certainly a sign of things to come.

What do you think about Syrp products and the Vitec Group acquiring the company? Let us know in the comments below!

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Iyad AwadallahRobert NiessnerC BsecretgoldfishDan Brockett Recent comment authors
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 Dan Brockett
Dan Brockett
MemberJanuary 23rd, 2019

At this point, it would be simpler to just make a list of brands that haven’t been acquired by Vitec.

 Robert Niessner
Robert Niessner
MemberJanuary 24th, 2019

Brands of Vitec Group

Anton/Bauer

Autocue
Autoscript

Amimon
Paralinx
Teradek

Avenger
Manfrotto

Gitzo
JOBY
OConner
Sachtler
Vinten

OffHollywood
Wooden Camera

Camera Corps
The Camera Store
RTMotion System

SmallHD

Colorama
Lastolite
Litepanels

Lowepro
National Geographic

Rycote

Bexel

Adeal (Australian distributer)
Haigh-Farr Inc (flight body antennas for military)

Exotic Materials Inc (brand killed 1993)
Trivector Systems
Spectron
Sig Davall
Bogen Photo Corp
TSM
Internet Video Communications (brand killed 1998)
BERC
MVS
Systems Wireless
Intercom Specialities
Drake Electronics
Vega
Litec
Duke City Video
Aspen Electronics
Radamec Broadcast System
RF Systems
Tomcat
Brilliant Stages
IMT
Nucomm
RF Central
Microwave Service Company
Provak

Kata (brand got killed 2014)
Petrol (brand got killed)
Clear-com (sold to HME in 2010)

 Matt Orr
Matt Orr
MemberJanuary 23rd, 2019

Nice knowing you Syrp……..strangely, I generally stop buying products once they become ‘acquired’ by the Vitec group, I wonder why?

 C B
C B
MemberJanuary 24th, 2019

Pretty soon, that may no longer be an option, unless you stop buying gear altogether…

I may have shed a tear the day it was announced that they acquired smallHD, but Vitec has been around a lot longer than some people realize and has also owned some of its companies a lot longer than they may have realized, too. It’s just been in the last several years that it has really come to the forefront just how encompassing they are, because of how much the acquisition rate of companies has (apparently)increased and which companies they are acquiring.

 Robert Niessner
Robert Niessner
MemberJanuary 24th, 2019

I share the same sentiment. Again we as the customers will get milked for the shareholder value and the ever growing business power of the Vitec group is dangerous to the rest of the market.

Iyad Awadallah
Iyad Awadallah
GuestJanuary 24th, 2019
Iyad Awadallah
Iyad Awadallah
GuestJanuary 25th, 2019

Iyad-Awadallah: Manufacturer Syrp was just acquired by Vitec Imaging Solutions, a division of the Vitec Group.
https://www.cined.com/syrp-acquired-vitec-imaging-solutions/

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