What’s the Future of the Sony A7x Series? An Exclusive Interview at Sony HQ

December 12th, 2015 Jump to Comment Section 33

My resent business trip to Japan was full of pleasant surprises. First,  I was able to conduct and publish one of the first Sony FS5 reviews and footage, then, I was invited to Sony’s HQ and among other activities, had a chance to make a quick interview with Iwatsuki-san who is a senior manager for product planning at Sony industry consumer electronics. 

Sony interview 4-2

The talk with Iwatsuki-san was mainly about Sony’s a7xII camera line and lenses. If I can draw any conclusions from that talk, it will be about Sony recognizing some of the obstacles related to their current models like overheating and menu structure to name a few. On the other hand I came out of this meeting feeling that Sony carefully listens to a customer’s voice and as a leading manufacturer, they are committed to develop and improve their a7x line even further.

By the way in the above interview, I deliberately avoided some of the repeatedly asked questions like “why does the a7x cameras can not record 4:2:2 10 bit internally?” as I truly can’t see Sony implementing specs like those in their s7x line anytime soon.    

For those who chooses to watch parts of the interview, here is a breakdown of the questions I’ve asked and where to find them on the video :

  • Where is the DSLR market heading to? (00:12)
  • How does Sony see the mirrorless camera market? (01:14)
  • Do you see a need for small, lightweight lenses? (03:09)
  • Does Sony recognize the need for faster lenses? (04:39)
  • When will Sony be implementing HDR technology on a7x cameras? (05:09)
  • Can you see further improvements for low light capabilities? (05:28)
  • Which camera would you consider better suited for video recoding, the a7SII or a7RII? (06:32)
  • What is Sony’s recommendation for choosing the right Picture Profile? (08:29)
  • What are the most significant improvements in noise reduction between the original a7S and the a7SII? (09:37)
  • Any comment regarding overheating issues concerning the new a7RII and the a7SII? (10:30)
  • Why can the REC function not be assigned to the shutter release button? (11:37)
  • Why do you get a blank EVF and screen when connecting an external recorder? (12:20)

Much more could have been asked but my slot ended with a promise to meet again in the near future. If you have any relevant question to ask the Sony team, please do in the comments below. I can guarantee that they are looking at what you will be writing.


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