Craft Camera: An Innovative Modular Camera System

April 18th, 2016
Craft Camera: An Innovative Modular Camera System

https://vimeo.com/163181999

A company called Craft have just announced a new camera. It looks like an intelligently designed, innovative modular camera system. It’s like building your own camera. There are two versions, either 4K or HD. And they are very affordable.

craft camera HD and 4k

Modular Craft Camera Systems

Craft have come out with a brilliantly designed modular system, available in either HD or 4K version.

The HD version has a Super 16mm sensor with a resolution of 1920 x 1080. It has a dynamic range of 13 stops and global shutter. The HD Craft camera operates at high speeds up to 120fps. There are PL, EF, and MFT Speed Mount options, and an ND Sled filter technology.

The 4K version is identical in size to its HD sibling, but houses a Super 35mm sensor that produces images at 4096 x 2160 and high-speed rates at 120fps. It is a production-ready cinema camera in a small package. It also bolsters 13 stops of dynamic range, global shutter, PL & EF Speed Mount options, and an ND SLED.

craft camera

  • Back Lit Control Display: The side display allows for independent operation of the menu and overlays when configured with additional accessory Elements.
  • Intuitive Camera Controls: Easy to use side facing controls work in a Single-Element configuration or in parallel to other controllers in a Multi-Element configuration.
  • Professional Connections: Craft Camera provides the outputs you rely on including SDI and a full-size HDMI connection. Use our tether port to ensure cable and connector safety at all times.

But wait…there is more. This is where the fun bit begins. Building a camera to the spec you need.

Store Element

57129ac3a39927f6421b8283_craft-elements-store

 

You can add recording to your Video Element with familiar formats like ProRes and CinemaDNG. The Store Element provides faster workflows and redundancy using CFast media. Record CinemaDNG format on one card while simultaneously recording a ProRes proxy on the other which decreases the post workflow time when dealing with CinemaDNG. SSD version is coming soon.

Audio Element

5712a197a037874b3f41709c_craft-elements-audio
Your camera expands its audio capabilities when you add the Audio Element. Features include two mic inputs with phantom power, balanced analog output, and 1/8” stereo headphone jack for monitoring.

Power Element

5712a1a6a037874b3f417134_craft-elements-power
The Power Element uses the Craft Camera Battery. Use a single Craft Camera Battery on the back of the “basic package” or two batteries by using the Power Element.

LCD Element

5713a7c92b490af542a14faf_craft-elements-lcd2

The flip LCD can be oriented to match the position you are holding the camera. The entire LCD Element can be mounted between any Element—allowing for better balance, extended viewing angles, and preferences.

Handle Element

5712a377beeaad543ff075b6_craft-elements-handle1

The Handle Element can control any part of the camera at any time. Core camera functions such as recording and lens control are just one button away. The entire handle can rotate 180º providing a more comfortable position when shooting extreme angles. The Handle can be attached utilizing our proprietary control interface called Control Link. The handle can connect to all the Elements excluding the Display Element.

ND Sled

5712a1c02b490af542a0b1b7_craft-elements-ndsled

Say goodbye to carrying around different ND filters for different lenses. The ND Sled is a significant innovation in camera technology. It is a mechanical device with two separate glass filters which provide 3 ND options. The ND Sled can be installed or removed at any point. Purchasing a Craft Camera to be used in a studio environment won’t need an ND Sled, however, if shooting outside is a regular occurrence then it is highly recommended.

Speed Element

5713ac7b2b490af542a1536b_craft-elements-speedmounts

Need to swap EF lens and MFT lens in between two shots? The Speed Mount provides a quick and easy way to mount different types of lenses to one camera… with no tools! Our Speed Mount technology functions similar to heavy tripod mounts using high-grade materials to keep your camera and lens tight and safe. Every 4K and HD Video Element ships with 1 Speed Mount of your choice MFT, EF, or PL. Purchase additional Speed Mounts to match your lens type if needed.

Control Link

5712a8a1beeaad543ff0792a_craft-elements-controllink

The Control Link is the communication port that communicates to the Handle. It’s expandable which allows other devices to communicate with the Craft Camera. There are three additional Control Link accessories: Ethernet, Serial with LANC, and Wireless Transmitter. These can be used in place of the handle or along side when mounting it to additional Elements. Control the Craft Camera over Ethernet in a studio setting, use the Serial with LANC on a jib or stabilizer, or use the Wireless Transmitter for long distance mobile app control.

We are extremely keen to see this camera in action. Hopefully, we will be able to get our hands on it for further testing. Currently, you can reserve this camera with a 10% deposit, starting at $500. For more information visit Craft’s website.

What do you think of this design? Are you interested in finding out more about Craft Camera? Let us know in the comments below.

cinema5D at NAB 2016
AtomosArt-ListB&HTiltaBlackmagic Design

34
Leave a reply

guest
1
1
- 3
Filter:
all
Sort by:
latest
Ben J
Ben J
Member
December 27th, 2016

What became of this? Was it actually a scam, or a simple flop?

 Terry Thomas
Terry Thomas
Member
May 7th, 2016

OK, you really want to know how well BlackMagic’s 4.6k cameras are doing in the real world? Read the 30 odd reviews of those who actually just finally received their copy at B & H photo. I have NEVER seen so many horrible reviews… The above “concept”should probably just stay a nice idea and not actually have to work!

 Brandon Clapp
Brandon Clapp
Member
May 6th, 2016

Where did you get the information for the dynamic range? As far as I know, they have not released those details yet.

Danilo Sindoni
Danilo Sindoni
Guest
April 21st, 2016

This can be the right way, this can be a revolution.

Member
April 21st, 2016

We seem to be people of little faith and I can understand the skepticism, however we have seen far too many accomplishments of mankind not to be a little optimistic in what is possible. I am certain most of you have felt this doubt about RED, Blackmagic and many others, but yet they have come thru even if it took longer. The way I see it if man can imagine it man probably can do it even if there is failure at the beginning. One thing we all can agree on thus far that the whole concept or design is dope.

 Terry Thomas
Terry Thomas
Member
April 20th, 2016

Wow, marketing video… too bad film makers are more interested in THE PICTURE, and not how cool the design looks! So, Red must be so profitable that they are worth copying the “modular” concept.

Since we have no video samples, I suspect this is vaporware.

Member
April 20th, 2016
Reply to  Terry Thomas

I agree about the image, but the design of the camera obviously has to be a factor, especially if it’s handheld.

Nathan Lawrence
Guest
April 20th, 2016

I feel like we hear about cameras like this in the prototype stage every year now. Still waiting on Axiom…

Member
April 19th, 2016

More black plastic.

Don’t get me wrong, we need new companies…..but they keep ignoring human anatomics when designing these things.

 Jason Johnston
Jason Johnston
Member
April 19th, 2016

Yes, but what about the quality of it’s image? And what are the prices for the elements after the introductory period? Still, an extremely interesting idea.

Evan Shaw
Guest
April 19th, 2016

Did you notice this is a video of a computer generated camera, not a video of a real working model!!!!! Holy mirage Batman

Dave Unoi
Dave Unoi
Guest
April 19th, 2016
Reply to  Evan Shaw

first thing i saw. skepticism increased significantly.

Brian M. Gurnett
Guest
April 19th, 2016

Show me da footy!!

Patrick Murray
Guest
April 19th, 2016

I’m skeptical too. Sounds big on idea and short on practical engineering, let me know when there’s an actual working prototype that shows that this interchangeable concept is stable.

Member
April 19th, 2016

This looks incredible!!! but…. PLEASE learn from the BlackMagic debacles… DO NOT ANNOUNCE ANYTHING until you can DELIVER… It creates enormously bad customer relations.

Member
April 19th, 2016
Reply to  William Malone

Well Tesla….

Jason Knight
Jason Knight
Member
April 20th, 2016
Reply to  Ian Hunter

Red…

Walid Hoyek
Guest
April 19th, 2016

is this the old axiom? looks beautiful but no any kind of video demo to see or who is behind this cam! I’m very skeptical.

Yves Soglo
Guest
April 19th, 2016

Seems very promising. Can’t wait to see what it can do.

Oscar Beckmann
Oscar Beckmann
Guest
April 19th, 2016

Just put down my deposit. Going to be interesting to see how this camera preforms.

Member
April 19th, 2016
Reply to  Oscar Beckmann

The video served it’s purpose then.

Member
April 18th, 2016

Looks like the proposed Axiom Gamma from apertus, apertus has to hurry up :D

Matteo Bertoli
Guest
April 18th, 2016

Now, tell me for what reason someone would order a futuristic camera without even footage available… Please tell me what’s the point.

Axel Arzola
Guest
April 19th, 2016
Reply to  Matteo Bertoli

They will be posting some footage soon. They say you get 10% discount if you pre-order and you can get a refund if you cancel it, so it doesn’t sound too bad.

Matteo Bertoli
Guest
April 19th, 2016
Reply to  Matteo Bertoli

Axel Arzola mmm still… 500 dollars for something that doesn’t even exist now… Sounds like those thousands of Kickstarter that don’t deliver their product… I think you should have some footage proving the camera exists before accepting pre orders…

Patrick Murray
Guest
April 19th, 2016
Reply to  Matteo Bertoli

Something smells fishy. How do you develop firmware for something like that? Sounds like something bigger than a start-up can handle. This is like that modular phone idea that went nowhere, only with higher CPU, memory, and image sensor goals.

Tyler Mann
Guest
April 19th, 2016
Reply to  Matteo Bertoli

It’s Vaporware. Has been for years.

Member
April 19th, 2016
Reply to  Matteo Bertoli

Same reason people would pre-order a car that won’t be built for another year and a half.

Member
April 18th, 2016

Brilliant design. Did they have any working or mock up models on the floor or is it still vaporware? Any stats on ISO?

Ronn L. Kilby
Guest
April 18th, 2016

On the list for this one. Hoping the color science, reliability, cost and ergonomics will be as good as the design.

 Ian H
Ian H
Member
April 18th, 2016

⊙▂⊙

Pedro Hofmann
Guest
April 18th, 2016

we will see…. but if that works nice… Canon you are too slow with inovation. I´ve changed already to Sony as many else. Time over for the 5D IV. Other options now and I am really curious what Sony comes up with like the A9?

Christian Whitey Pokrywka
Guest
April 18th, 2016

Only $2894 for the recommended 4K cinema setup. 120fps and 13 stops of DR. Delicious!

Mario Ingerle
Guest
April 18th, 2016

Was noch interessant wäre: kann man dann bspw. 5 Batteriemodule einsetzen und dann 20 Stunden am Stück drehen? Bzw. für das bissl Extraspeicher einfach 4 CFast-Module?

1
1
- 3
Filter:
all
Sort by:
latest

Take part in the CineD community experience