Focus Check podcast ep72: What are your ULTIMATE mirrorless camera features? - WATCH or LISTEN now!
Focus Check podcast ep72:The ULTIMATE mirrorless camera?
Education for Filmmakers
Language
The CineD Channels
Info
New to CineD?
You are logged in as
We will send you notifications in your browser, every time a new article is published in this category.
You can change which notifications you are subscribed to in your notification settings.
Fresh off job cuts in the 1st quarter of this year, GoPro announced plans today to further reduce approximately 15% of its workforce, totalling 200 positions in the company. This is bad news for the once leading action sports camera manufacturer in the industry. More details on GoPro fires below:
In the wake of announcing a full recall of their new Karma drone during election night in the United States in early November, GoPro fires their entire entertainment division and the cuts don’t stop there. Embattled former Microsoft exec and Skype CEO turned GoPro president, Tony Bates, will also be stepping down at the end of the year as the company attempts to restructure itself.
GoPro’s entertainment division’s goal of molding the company into more of a traditional media operation built around their online video content is no more. The technology side of GoPro has always been the companies bread and butter and this move signals a renewed focus on the tech innovations that put GoPro kiosks in thousands of stores worldwide.
The company also announced today that GoPro camera sales were up 35% during Black Friday week compared with last years internal sales data, but clearly that spike wasn’t enough.
Smartphone camera improvements and cheaper competitors with comparable or better specs, such as Sony’s FDR-X3000 Action Camera (which we have used on all recent episodes of our talk show ON THE GO as the main three cameras), have been taking a bite out of GoPro’s market share and eroded half of its stock value so far in 2016.
Credit: Google Finance, Yahoo Finance, MSN Money
With products like the Karma drone, Session camera and Omni 360 camera array all popping up within the last year and a half, it is clear GoPro hasn’t lost their innovation roots. What’s becoming more and more clear, however, is that 2017 will be a pivotal year to see if the company can return to profitability.
via Engadget
Stay current with regular CineD updates about news, reviews, how-to’s and more.
You can unsubscribe at any time via an unsubscribe link included in every newsletter. For further details, see our Privacy Policy
Want regular CineD updates about news, reviews, how-to’s and more?Sign up to our newsletter and we will give you just that.
You can unsubscribe at any time via an unsubscribe link included in every newsletter. The data provided and the newsletter opening statistics will be stored on a personal data basis until you unsubscribe. For further details, see our Privacy Policy
Emmy winner, Graham Sheldon, resides in Southern California, where he works as a producer and director of photography. He is a member of the Producers Guild of America and ICG Local 600.