IBC 2013 – Panasonic on their 4K Varicam, “Is the demand for 4K there yet?”

September 16th, 2013
IBC 2013 - Panasonic on their 4K Varicam, "Is the demand for 4K there yet?"

We had a chance to talk to Panasonic Europe representative Aisling Magill about their 4K future. As we have already reported (click here), they have announced that they are working on a 4K Super35 Varicam which will be released in about one year. Detailed specs aren’t known yet as it’s a work-in-progress (it only seems it will be able to do 120 fps at a bare minimum, maybe more).

It’s interesting to hear that Panasonic neglected the market so far because they say “the demand for 4K isn’t there yet”, especially in Panasonic’s core market – which is still broadcast. They are focusing on developing solutions that allow for faster and more efficient 4K workflow, and they don’t want to provide only a camera, but an entire pipeline to enable producers and broadcasters to deliver 4K efficiently, especially using their new AVC Ultra codec.

Codecs always have been Panasonic’s strength and I think they are doing right in taking their time to get everything ready for 4K – I just hope they are not giving away market share that they won’t be able to regain. The real challenge in the future will be to efficiently deal with the massive amounts of data that 4K produces – on a daily basis. Because of a matter of fact, we don’t see 4K delivery anywhere close to a practical reality yet.

Panasonic 4K Varicam concept camera

Panasonic 4K Varicam concept camera

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Henry Ponco
Henry Ponco
GuestSeptember 16th, 2013

Just say u don’t have one yet!

Christian Simpson
Christian Simpson
GuestSeptember 16th, 2013

Haha, seriously. No demand for 4k? 6k is around the corner.

Carey Lee Cffey
Carey Lee Cffey
GuestSeptember 16th, 2013

Yawn.

Mark Lenovo
Mark Lenovo
GuestSeptember 16th, 2013

How many boardcasters are broadcasting in 4k?

Marc B
Marc B
GuestSeptember 17th, 2013

A well made 2K camera with advanced features is still ripe for the market. HD will be the deliverable format for a while.

Derek McCabe
MemberSeptember 17th, 2013

I agree a high-end 2K camera is really needed in the market. 4K workflow is still very tedious and meant for Hollywood.

 Kevin Almodovar
Kevin Almodovar
MemberSeptember 17th, 2013

Love technology and I know it’s not important but I’m just curious why Panasonic makes such ugly looking cameras.

Rick Idak
Rick Idak
GuestOctober 10th, 2013

I have a daughter who is a 3rd year film student at Deakin University Victoria Australia. They have 4 Red Epic kits. All 2nd and 3rd year students shoot 4K actually 5K. It is because it is the standard for films and for TV in the near future. Shooting HD now was like shooting SD knowing HD was also available. Several years ago I insisted on shooting HD when clients and bosses argued SD will do as the outcome was only DVD and standard. A few year after they all thanked me for holding my ground.
A friend bought a SD edit system for $70K I told him to wait and he went bust soon after.
Look at TV shows of the 1950’s and 60’s. The ones that were shot on color are still repeated. The black and white ones were not.
4K is available now so why shoot a system that’s more than a decade old. You can cut a HD version now and keep the 4K data later if the client just wants a HD version. In a few years the same client will ask for a 4K and you earn again.

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