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In today’s poll we are wondering how you would react if you woke up one day to an announcement on our site that “DJI just entered the mirrorless camera market”. Would you be excited, or not care at all? Or perhaps, you’d appreciate the opportunity to have a greater purchasing option? Make sure to let us know in the poll below!
When it comes to mirrorless cameras, without a doubt, Japanese companies dominate the market. Canon, Sony, Nikon, FUJIFILM, Panasonic, OM, and Ricoh, are all very well known (and extremely capable) companies that have been producing cameras “forever”. DJI on the other hand, is a company that likes to enter existing markets with innovative improvements to (in many ways) enhance the product, then works to take over that market segment. They did so with drones and gimbals, and are now poised to do so with wireless transmitters and mics. Of course, the company is already making cameras in all forms and shapes, but not a dedicated mirrorless one. I mean, DJI owns Hasselblad, which do make mirrorless cameras (and backs), but not under the DJI brand name, and also not in a sensor size or lens mount that may be appealing to most potential customers.
As the nature of every company is to grow and sell products, it wouldn’t be a big surprise if DJI decides to enter the mirrorless camera market. After all, the company has all the technology it needs (Ronin 4D 6K/8K anybody?), and on top, is a member of the L-mount alliance. (Developing such a camera with their own DL-mount might not do such a camera justice). Add an internal ND filter, LiDAR autofocus, or even internal audio receiver for their DJI Mic 2 (à la Osmo Pocket 3) and there you have it: a potential mirrorless camera that can rock the market and disrupt the Japanese dominance.
So, in today’s poll we are interested to know if you would like to see such a mirrorless camera from DJI. Please see below and vote according to the different voting options.
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Thank you for participating and if you have a minute to leave a comment too, it will be appreciated!
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Johnnie Behiri is a documentary filmmaker with more than three decades behind the camera: he learned the craft in daily television news gathering, filmed for Japan's public broadcaster NHK, and spent eight years shooting and editing for BBC News. He joined cinema5D in 2011 and has co-owned and co-run CineD and MZed ever since. Johnnie writes many of CineD's camera reviews, co-hosts our weekly Focus Check podcast, and heads CineD's manufacturer relationships and product development.