RED Raven “Ready to Take on the Entire Sub-$10k Market”

September 22nd, 2015
RED Raven "Ready to Take on the Entire Sub-$10k Market"

Red_Raven_1280_1

Red Digital Cinema recently dropped an unexpected bombshell that radiated waves of excited expectation among filmmakers everywhere. This bombshell has a name. The Red Raven, a new $6K RED camera.

Word of RED Raven spread fast, attached to the simple hashtag #4K4ALL. Yes, the original disruptor, innovator and “freedom fighter” leading the independent film world into its biggest technological and creative revolution is at it again.

Details have remained vague and a full announcement has been promised for Friday 25th September but just today a few new details emerged.

#4K4ALL carries with it very high expectations in terms of an affordable price point for RED’s latest new camera, and today we have a much better idea of where the RED Raven will be positioned.

Here’s what we know from Jarred Land himself:

“The Raven doesn’t replace Scarlet, It’s a new category in our line up. Raven is a younger, hungrier, more “spirited” member of the RED family with a bit of a chip on his shoulder ready to take on the entire sub-$10k market with images that you will be incredibly proud of.”

Jarred revealed that the brain only will be $5950.

“It is a real Dragon sensor with real Dragon Pixels. So 20.48mm wide, a bit shy of Academy 35mm and APS-C”.

Raven is smaller than Scarlet Dragon but the same size as Weapon, so it will be compatible with Weapon modules. It is also the lightest camera yet.

For now that’s all we’ve got, but here’s some new images to keep you going until Friday:

Red_Raven_1280_2Red_Raven_1280_3Red_Raven_1280_41442994788

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Kelly Conlin
Kelly Conlin
Member
September 24th, 2015

They said it will ship as a package that comes in under 10,000 USD: BRAIN, MINI-MAG, new 4.7″ touch LCD and battery. With a fixed side handle and lens mount that’s a great deal for RED. Furthermore the URSA and Sony FS5 can’t do 120fps at 4K. The Raven will have a APS-C crop factor it’s just shy of it.

Member
September 23rd, 2015

RED Raven currency calculator – $5950 = $10 000.00

Cal Hallows
Guest
September 23rd, 2015

Taking on the sub 10k market with proprietary media and specifically chipped batteries.

Dan Buck Joyce
Guest
September 23rd, 2015

Small enough to fit on a ronin m? Oh yes, that is a killer combo.

Member
September 23rd, 2015

It will be suffer from low light and if you want to shoot slow mo you gonna need 8mm ff lenses for sure. What a lovely sensor size idea

Jason Han
Jason Han
Member
September 23rd, 2015

Well how do you know it will suffer from low light? We haven’t heard much about the camera yet. I’m assuming the base ISO is 800, but I don’t think it will have a problem cranking up a bit. It’s also a dragon sensor so it may have something like 16.5+ stops of DR and shooting raw, it will have a lot of room

Member
September 23rd, 2015

Smart move, Sony now got a new competitor.

Derek Olson
Derek Olson
Member
September 22nd, 2015

This is going to be a great camera for anyone who exclusively shoots iso 800 or less.

Jake Perry
Guest
September 22nd, 2015

bout to drop that mixtape

Member
September 22nd, 2015

No bomb at all unless Red drops their proprietary crap. Special connectors… special hard drives.. etc. That stuff costs you a fortune to buy from them. When RED first came out, it was leader in making digital cameras affordable. It WAS a rebel… now they are sucking up to the same buyers as Arri. I would rather use an Arri if I were spending that kind of money. If they want to compete with DSLRs and the likes of BlackMagic and others they better rethink their position.

Jason Blevins
Guest
September 22nd, 2015

Anyone else feel like camera companies are becoming like Apple products — trying to find ways to get you into their eco-system. If Red adds an E-mount, I’d more likely consider this over the Fs5.

Member
September 22nd, 2015

Thank you!

Reliable, well priced and great image… I have been waiting for this one! Keen to see how it performs! This one may well be the drone camera of choice!

Amir Kuro
Guest
September 22nd, 2015

i’ll stick with this

Ryan Genova
Ryan Genova
Guest
September 22nd, 2015

I think the Raven is going to be too expensive overall to be a true competitor to the Ursa Mini unless it works out of the box for $6K. If the Raven brain is as bare bones a the other Red brains, you’d need at a minimum a $1450 Red LCD and a $1500 Mini-Mag module, just to get to where the Ursa Mini is (without a power solution or media) for a whopping $8,950. This is also assuming that the lens mount is included since it appears to be fixed to the camera in the photo above. Plus, Red Mini-Mags are incredibly overpriced, with a 240GB Mag costing over twice as much a CFast card at $1,400 vs. about $680.

With battery solution and a measly 120 GB Mag you might be able to get the the Raven running for around $10K, but even then it seems outclassed by the Ursa Mini 4.6K. You lose true XLR inputs (you’d need some XLR to balanced 1/8″ adapters, IF the Raven has similar inputs to the Scarlet), the Raven’s sensor is a decent amount smaller than the Ursa Mini and 4K versus 4.6K, the Ursa Mini sensor can be switched to global shutter mode, and the Ursa Mini is much more ergonomic. Also, don’t forget about the inclusion of the full version of DaVinci Resolve with the Ursa Mini.

The Raven might boast an extra stop or so of dynamic range, but I think it’s image is really going to have to shine to compete with the Ursa Mini.

Member
September 22nd, 2015
Reply to  Ryan Genova

No one can really compete with BlackMagic’s spec+price… but that’s only a small part of the camera buying equation. RED doesn’t need to meet or beat BMD’s prices to be competitive. I don’t think they are looking to scoop up the *extremely* budget-minded customers (which, lets face it, more BMD users are often more obsessed with the price than any other factor–quality issues, quirks, delays, etc.)

RED’s market is professionals. Professional need good cameras that work, and they need them as soon as they can get them. BMD just doesn’t deliver a professional product on time. I’m not interested in comparing any cameras to the URSA Mini until it is actually released. I got to use one at NAB back in April, when everyone was comparing it to the FS7. But the reality is that I’ve been working with the FS7 since November, and everyone who thought they only had to wait until July for an “FS7 killer” is still sitting there twiddling their thumbs. And it’s looking like they’ll be twiddling them until at least November…

Jason Han
Jason Han
Guest
September 22nd, 2015
Reply to  Josh Becker

This exactly! On paper the Ursa Mini sounds great, but lots of questions need to be answered, like is that ugly moire gone with the 4.6k sensor? FPN? Corrupt file issues etc etc…

For me I would never bring a BMD on budget work, its just not a professional tool that has been proven to be reliable.

This RED Raven on the other hand is something I’ve actually been waiting for. Cant wait to hear the announcement on Friday

Silton Buendia
Member
September 23rd, 2015
Reply to  Josh Becker

Ursa MINI is not a FS7 Killer, I actually laugh at that. It’s barely 1000 less then the FS7 if you build it really to shoot, but the short comings compared to the FS7 is pretty big. No ND filter, huge difference in Lowlight performance, no efficient “work” codec (raw nor prorez is good for TV show work) XAVC is actually pretty awesome I was skeptical at first but working and cutting it even in 4K and shooting SLOG it makes you really not care much to shoot RAW especially if you know what your doing, and XDCAM 50 is The Broadcast acquisition Standard. I work in TV so all this in major. Also BMC gets around with their cheap products by basically building a camera into a computer device, thats actually their big problem, they don’t build cameras they attach camera parts to computer like box. Its why most functions are so heavily menu and software driven. The actually electronics outside of processors are actually minimal compare to regular cameras. Iris control, gain, shutter all that stuff in most of their cameras all menu driven.

Adrien Le Lorier
Adrien Le Lorier
Member
September 24th, 2015
Reply to  Silton Buendia

Yeah , comparing the FS7 & the Ursa mini is pointless , because the targeted audience is very different.
As you said, I would not bother bringing a blackmagic camera on a TV/ broadcast job.
First, because they just decided to skip the dnx codecs once again (That’s part of the reasons I think their BMCC 2.5k mft was the best camera they made so far… wich is a shame , as it’s their first one) .
Second, of course, the overall ergonomic.
And third , the fact that you cannot get a usable image out of the camera (their REC709/”video mode” is just a joke)

However , the Red Raven and Ursa mini share a lot in common (post production required, menu driven camera , probably not so professional audio for both , etc , etc…) . And I personally think that the Ursa mini will be a way more capable camera, but if I had to choose between the 2 as a buyer , i would go for RED.
Why? Because the market is dumb and history repeat itself.
When the Red One came out , everybody was bashing , because a few bugs , later corrected , sticked to the mind of close minded people . And it took a lot of time to the profession to embrace what became a standard in the high end movie production world.

Now , just say : “I own a Red camera” and you’ll get jobs , even if you are not using your tool efficiently.

With firmware updates , my BMCC became an incredibly powerful tool , the best bang for the bucks I’ve ever seen. But a lot of Dop & camera operator i know are still afraid to use it because they had a bad experience once and can’t take a little learning curve.
In the ende , people who hired me and trusted me on the BMCC keep thanking me , and calling me for jobs.
So I really think that BMD will be able to compete with RED in the near future.

Member
September 22nd, 2015
Reply to  Ryan Genova

Care of Newsshooter.com “The price includes a fixed SSD Media Bay as well as the fixed Canon EF Mount.”

Myles Thompson
Guest
September 22nd, 2015

Hmm. How much will the rest of the package cost so you can actually use it?

Richard Lackey
Guest
September 22nd, 2015
Reply to  Myles Thompson

It’s probably going to come in around $10k minimum all in for a very basic ready to shoot package.

Myles Thompson
Guest
September 22nd, 2015
Reply to  Myles Thompson

OK, so barely sub-10K.

Josef Spajon Xavier
Guest
September 23rd, 2015
Reply to  Myles Thompson

RTS package is promised under 10K

Derek Sexton Horani
Guest
September 22nd, 2015

Wow, I hope there aren’t too many strings attached. Dragon image at 4k 120fps for what would come out to around $10-12k for a full package is ridiculously good.

Derek Sexton Horani
Guest
September 22nd, 2015

Though, not quite Super 35mm or APS-c? Does that make it close to MTF sensor size?

Christopher-Lee Dos Santos
Guest
September 22nd, 2015

Ha ha… Gateway drug. Nicely put sir! So true… I already am itching to pull the trigger on Weapon

Christopher-Lee Dos Santos
Guest
September 22nd, 2015

That is still $10-12k cheaper than the cheapest Scarlet Dragon setup. That is good to hear, a bit late for me, but still great to hear. Glad Red is opening up for the smaller dudes, which they did cater for originally, but now it is even easier for smaller indie filmmakers to get into the Red Camp. Seems Raven will fixed EF lens mount and fixed OLPF from what I hear… but that doesn’t matter too much as there are some amazing EF lenses out there and the dynamic range and colour rendition of Dragon is amazing. That is what you really want.

Mel Bourne
Guest
September 22nd, 2015

URSA Mini ftw.

Richard Lackey
Guest
September 22nd, 2015

Yeah the idea I think is that a complete but minimal ready to shoot package comes in at or just shy of $10k. I haven’t added it all up though.

Christopher-Lee Dos Santos
Guest
September 22nd, 2015

$5950 for just the brain… thats $10,000 cheaper than the Scarlet Brain… wow.

Christopher-Lee Dos Santos
Guest
September 22nd, 2015

Yeah,,, was following it this last week. I thought he would only reveal on the 25th.. Not surprised that the guys got him to crack…

Oman Mirzaie
Guest
September 22nd, 2015

l wish RED would make a dslr sized camera, something in the sony a7 size.

Daniel Di Franco
Guest
September 22nd, 2015

Ricky Santos Cameron Davis ONLY $6K! 4K 120fps AND RED RAW CODEC ???

Ricky Santos
Guest
September 22nd, 2015

I like

Matteo Bertoli
Guest
September 22nd, 2015

Plus 3.000 for red mag, 2.000 for the monitor and other 3/4.000 for other accessoriers… Lol… It’s gonna be 20k ;)

Daniel Di Franco
Guest
September 22nd, 2015

Don’t kill the vibe ;) It would probaly be a better rental than a buy ahah

Cameron Davis
Guest
September 22nd, 2015

All the lads throw in some cash, we’ll make a roster

Richard Lackey
Guest
September 22nd, 2015

Jarred couldn’t help it. There was quite a discussion on Reduser as these new details emerged.

Christopher-Lee Dos Santos
Guest
September 22nd, 2015

This is so cool. 4k Dragon sensor. Nice.

Member
September 22nd, 2015

You’d have to be stark raven mad to buy it.

Edin Gacic
Guest
September 22nd, 2015

RED is about to drop a huge bomb !

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