NEW PODCAST: Can Anyone Shoot an IMAX Film? From Production to the Big Screen β Focus Check ep142 βποΈ WATCH/LISTEN Now
Watch/Listen NowCan Anyone Shoot an IMAX Film? ποΈNEW PODCAST
Education for Filmmakers
Language
The CineD Channels
Info
New to CineD?
You are logged in as
We will send you notifications in your browser, every time a new article is published in this category.
You can change which notifications you are subscribed to in your notification settings.
Following in the footsteps of Instagram Reels, last September Google announced it was building its own TikTok rival: YouTube Shorts. Now, the company is rolling out its βshort-form video experienceβ to US YouTubers for the first time as a beta.
This introduction to the US follows several months of beta testing in India β which saw adoption of the YouTube Shorts service triple.
According to the blog post about the YouTube announcement from Product Lead Todd Sherman, the Shorts player now has more than 6.5 billion daily views globally, too.
Thatβs hardly surprising considering that even at launch, the YouTube Shorts team boasts deals with more than 250 music labels including Universal, Sony, and Warner – so users already have millions of different songs to choose from for their clips.
The company is also taking a fresh look at what it means to monetize Shorts, and reward creators for their videos.
βWith our Shorts beta in India, we had foundational creation tools, like a multi-segment camera to string multiple video clips together, the ability to record with music, control speed settings, and more. And today weβre adding more features, like the ability to add text to specific points in your video. Youβll also be able to sample audio from other Shorts so you can remix it into your own creation,β said Sherman.
βIn the coming months, weβll launch the ability to use audio from videos across YouTube – which includes billions of videos worldwide – unlocking a new playground of creativity like never before. This means you can give your own creative spin on the content you love to watch on YouTube and help find it a new audience β whether itβs reacting to your favorite jokes, trying your hand at a creatorβs latest recipe, or re-enacting comedic skits. Creators will be in control and will be able to opt out if they donβt want their long form video remixed.β
Interestingly, on the same day as YouTube’s announcement, Twitter also shared that it was testing a way for users to watch YouTube videos directly in the Home timeline, without leaving Twitter.
Feature image: Sara KurfeΓ on Unsplash
What do you think about YouTube Shorts? Will you look into using the service for self-promotion, or become an original content creator once itβs out of beta? Let us know in the comments section below.
Δ
Stay current with regular CineD updates about news, reviews, how-toβs and more.
You can unsubscribe at any time via an unsubscribe link included in every newsletter. For further details, see our Privacy Policy
Want regular CineD updates about news, reviews, how-toβs and more?Sign up to our newsletter and we will give you just that.
You can unsubscribe at any time via an unsubscribe link included in every newsletter. The data provided and the newsletter opening statistics will be stored on a personal data basis until you unsubscribe. For further details, see our Privacy Policy
Larissa is a trained visual effects artist who has written about 3D, animation and technology for a decade. She's lived in six countries, but if you ask how to make a proper carbonara youβll quickly learn she's Italian.