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Cartoni, a veteran in professional camera support systems, is continuing to expand their e-heads (encoded fluid heads) technology as the company celebrates their 90th anniversary in the industry.
Last year at NAB 2024, Cartoni unveiled their initial line of encoded fluid heads, becoming the first company to integrate position tracking technology in camera support products. These “E-Heads” incorporated high-precision absolute optical encoders directly on the rotation shaft, providing angular position data for production applications.
This is what they announced last year:
For the upcoming NAB 2025, Cartoni is preparing a special anniversary celebration highlighting their 90-year history in the industry. Ninety years is an incredible number for an industry as technology-driven as ours. Plus, of course, the company also plans to showcase an expanded E-Series lineup with eleven encoded fluid heads specifically designed for SFX, VFX, VR, and XR applications.
The NAB 2025 exhibit will feature a retrospective ranging from Cartoni’s earliest 1935 cinema tripod and Gyro head (displayed with a 1936 Mitchell NC camera, courtesy of the American Society of Cinematographers) to their latest broadcast and cinema E-Series heads.
According to Elisabetta Cartoni, President and CEO, the company has been developing this position tracking technology for approximately a decade, anticipating the growing need for camera position data in modern production environments. “Very soon the integration of camera support positional data will be required to correctly match virtual or graphic inserts to a real-time image,” she stated.
Cartoni’s technology provides open protocol data compatible with image composition software, allowing precise tracking for remote cameras with zero-delay response. Throughout their history, the company has registered 36 different patents related to Fluid Action and Counterbalance Systems across multiple countries.
In case you missed it, about seven years ago we were able to shoot a factory tour at the Cartoni factory near Rome, Italy. A worthwhile insight into a family-owned business that has been in the industry now for what will soon be an entire century:
Cartoni’s full anniversary presentation will be located in the North Hall at booth #N2539 during NAB 2025. Have you worked with Cartoni e-heads before, and will you be there? Let us know in the comments below.
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Nino Leitner, AAC is Co-CEO of CineD and MZed. He co-owns CineD (alongside Johnnie Behiri), through his company Nino Film GmbH. Nino is a cinematographer and producer, well-traveled around the world for his productions and filmmaking workshops. He specializes in shooting documentaries and commercials, and at times a narrative piece. Nino is a studied Master of Arts. He lives with his wife and two sons in Vienna, Austria.