Panasonic Varicam LT Now Below $10,000 – $6,500 Price Drop Explained

June 4th, 2019

Just before Cine Gear 2019, Panasonic has announced a significant price drop for their Super35 cinema camera, the Varicam LT. During the show, we visited Panasonic’s booth and talked with Mitch Gross about the price drop. The camera body is now selling for US$9,995. This price actually gets you a ready-to-shoot package with I/O ports, a battery plate, a Canon EF mount, and a control display.

The Panasonic Varicam LT was introduced around 3 and half years ago. With that camera, Panasonic was aiming to provide a lightweight alternative (or companion) to the Varicam 35. For more information about the Varicam LT, check our older articles: Varicam LT announced and Hands-on and exclusive footage. Just before the Cine Gear 2019 show, Panasonic has announced a significant price drop for the camera, valid through the end of September 2019 – from US$16,500 the price dropped to US$9,995.

Panasonic Varicam LT Price Drop Explained

Mitch Gross from Panasonic told us that the reason to lower the price of the camera is based on market research. He spoke about the psychology of buying a camera body. By reducing the price of the Varicam LT, Panasonic is hoping to attract more customers by being in a different, “10,000-ish” price category.

Panasonic Varicam LT

With cinema cameras it is often necessary to spend another couple of thousands for accessories in order to be able to film with them, as the camera body often comes without the lens mount, battery plate, I/O ports, etc. Hello, RED?

With the Varicam LT, the situation is much better. For less then $10k, customers will basically get a ready-to-shoot Varicam LT package. It consists of the camera body, a Canon EF lens mount, I/O ports, a battery plate, and a control display, which can be used as a monitor. Just add appropriate media, lens and battery, and you can start shooting. Sure, for serious work, you will have to get additional accessories (at least an EVF), but it is nice to see that the camera comes with all the vital parts already.

B&H buy link: Panasonic Varicam LT Was: $16,500.00  Now: $9,995.00 (Savings: $6,505.00)

CVP (Europe) buy link: Panasonic Varicam LT Was: €14,408.98  Now: €8,914.40 (Savings: €5,494.58)

(By shopping at our affiliate partners’ stores you are supporting cinema5D through our buy links, as we get a small affiliate commission when a purchase is completed.)

The control display is included with the Varicam LT body.

Mitch Gross further assured us that the Varicam LT will keep getting better with future firmware updates, which will be free of charge. Panasonic does not plan on replacing the Varicam LT anytime soon. They believe in this system and they will keep updating it. This is definitely an important statement when considering to invest in the camera system.

What do you think of the Varicam LT price drop? Are you considering to invest in the Varicam system now? Let us know in the comments underneath the article.

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 juan rosa
juan rosa
MemberJune 4th, 2019

Panasonic marketing campaigns for the Varicam LT has been terrible and their price point since the camera was introduced was a bit high compared to the competitions. The Varicam Sensor Kicks Sony fs7 f55 and Canon c700- C300mkii ass but not many shooters or potential renters are aware of the camera due to lack of advertising and pricing. Hopefully with this price reduction people can star buying the camera and experience this wonderful dual Native sensor like many Netflix and TV productions have been doing for the past 3-4 years now.

Tobias Mennle
Tobias Mennle
MemberJune 9th, 2019

… and at ISO5000 kills any Arri S35. Yes the marketing has been terrible. And they should have made a great Varicam to Alexa lut right from the start – could have called it a Kodak film lut. I got a very early LT and still love the camera but even more so the imagery. It is weird though that after more than 3 years there is still nothing better for my purposes on the market.

Software upgrades are good, but why not a hardware upgrade – incorporating what external recorders do into the camera body – 444 4K, 422 4K 50p, and much improved 100/200p. There should be space enough… or so my dealer told me.

 Geoffrey Bassett
Geoffrey Bassett
MemberJune 5th, 2019

Would be a fantastic option, unfortunately their choice of P2 cards for media drives the shooting cost of the camera through the roof.

Kirk Kidner
MemberJune 6th, 2019

Just use adapter

TrueBlue
TrueBlue
GuestJune 7th, 2019

Is there an adapter that works?

Robert Ruffo
MemberJune 7th, 2019

I will always remember what you did to me Mitch, so I would never buy anything you represent. In fact, I just talked a prodco out of buying 3 of your Varicams. Felt good.

Oscar M
MemberJune 4th, 2019

cool – this or 10 BMPCC4K´s – With, raw, lut support, dual native ISO and so on…. its tough times Panasonic…

 Rostislav Alexandrov
Rostislav Alexandrov
MemberJune 5th, 2019

Varicam LT films in prores 4444 and lossless RAW with a S35 sensor and has dual iso. You really want to compare the pocket to this ?

Sam
Sam
GuestJune 5th, 2019

The LT films in Prores 422, not 4444 unfortunately, and it costs closer to $20k to get in a good place to shoot. The pocket also has dual iso (although lower), so that’s not really a big selling point. BRAW is much better than any codec that can be recorded on either the LT or even the Pure.

However, as camera body the Varicam is a much more robustly build and not really comparable to the pocket. I own an Ursa Mini Pro and find that I prefer the images off it to the Varicam, even in raw. The Varicam does have some features that are very nice in practice.

 Michael Lee
Michael Lee
MemberJune 7th, 2019

It actually does shoot in Prores 4444.

Sam
Sam
GuestJune 7th, 2019

You are correct. But only in HD. Not something I’ve used before. Good point.

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