RED MINI-MAG Prices Drop & Jinni Tech’s Second Video

July 17th, 2019
RED MINI-MAG Prices Drop & Jinni Tech's Second Video

As Jinni Tech already claimed in the first video and as I wrote in the first article (What’s Inside a RED Mini-Mag? The Controversy & Jarred Land’s Statement) more videos are about to come. And so it has happened: A second video has been published on YouTube by Jinni Tech and this time Bruce Royce (the guy behind Jinni Tech) stripped down a 120GB RED Mini-Mag, RED SSD Mini-Mag side module, further elaborated on the 480GB versus 512GB capacity discrepancy and showed how RED is not choosing the best quality SSDs. Parts of the video are also answering to Jarred Land’s answer in our previous article.

Furthermore, as Jarred Land already promised in his response in our previous article, RED now dropped prices of their 480GB and 960GB mini-mags by roughly 20%.

RED mini-mag controversy and recent price drops

The price of the RED mini-mags dropped by roughly 20%. This affects both 480GB and 960GB RED Mini-mags immediately. The 480GB version’s price dropped from $1,850 US to $1,450 US and the 960GB version’s price is down from $2,950 to $2,350. Jarred Land also stated on Reduser that this price drop will most likely increase the price of future RED cameras and accessories.

Jinni Tech published a second video which further dives into the RED controversy. As Bruce Royce stated, the second video is partly also a reaction to the official statement or RED Digital Cinema’s president Jarred Land, which we published in our previous article.

120GB RED Mini Mag using $20 US Kingston SSD

Stripped down 120GB RED Mini-mag. Source: Jinni Tech Youtube Video

First, Bruce Royce from Jinni Tech (further only as Bruce) strips down an entry-level 120GB RED mini-mag. Inside, there is a Kingston 120GB mSATA SSD (RBU-SMS100S3/120GD1), which according to Bruce is one of the most inexpensive Kingston SSDs available – its price is roughly $20 US. After briefly checking  the Aliexpress webshop I found the same 120GB Kingston SSD for approximately $30 US. With a bulk order I believe the price would be lower.

120GB Kingston SSD included in the RED Mini-mag. Source: Jinni Tech Youtube Video

Given the actual price of the 120GB RED Mini-Mag, which is $850 US and the price of the Kingston SSD which Bruce claims is roughly $20 US gives a x42.5 mark-up on a 120GB RED mini-mag. Please note that this estimate ignores the cost of other components, shipping, assembly, and so on.

Right to Use “Made in USA” Label?

Furthermore, Bruce claims the “Made in USA” label is used unrightfully and that it is deceptive. There are also a quotations from Federal Trade Commission’s (FTC) website used in the video to further support the claim. Bruce said the RED Mini-Mags would, in fact, not even qualify for the “Assembled in USA” label as the final assembly of the RED mini-mag is not substantial. We reached out directly to FTC and asked to give us their official stand-point about the claims in the video. We will update the article with their official answer if/as soon as it arrives.

Next, Jinni Tech stripped down a RED Mini-Mag side SSD module. It turns out it is basically only a $10 US worth of PCB connectors to transform a RED’s proprietary mag connector into regular SATA connector. The SSD module was priced at $1,500 US. Bruce further elaborates on using the 480GB SSDs in 512GB mini-mags and finds evidence of a RED representative confirming they were lying about this fact on Reduser.

Is RED Choosing Consumer Grade SSDs instead of Industrial Grade?

Furthermore, Jinni Tech explains on the example of a 960GB RED mini-mag how RED actually decided to use a bare minimum quality SSD labeled as “CE – Good” even though the company offering them (Virtium) also offers other options – SSDs labeled as “XE – Better” and “PE – Best”. What is a bit misleading in this case in my opinion, is that in the screenshots included in the Jinni Tech’s video the two better grade SSDs are not available in 960GB size. That would only leave one option for RED anyway.

In this case RED could not choose a better or best option for the 960GB Mini-mag

Another example of RED choosing the lower quality (consumer grade “CA” instead of industrial grade “WA”) is shown on the 480GB RED mini-mags using the Innodisk SSDs.

Older REDMAG with Mini Mag SSD Inside

Next, Bruce takes apart the older REDMAG 1.8″ only to find out there is the same size SSD as in the mini mags with only difference being the bus connector. He claims that because of that RED forced their customers to buy another SSD side module when they in fact didn’t have to.

Stripped down 1.8″ REDMAG. Source: Jinni Tech Youtube Video

The second video has been posted on Reduser in the same thread (page 27). At the time of writing of this article there was still no official response to the second video from RED Digital Cinema in the thread. We will update the article if/as soon as Jarred Land or someone else from RED provides an official response.

Jinni Tech promised to keep publishing more videos – the next one should explain the RED ecosystem and be even more technical.

What do you think of the accusations made in the second video by Jinni Tech? Do you use RED cameras and their media? Let us know in the comments underneath the article.

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mr sony
mr sony
Guest
May 1st, 2020

Nonsense. They didnt spend millions of dollars on RnD to test some brands SSDs.

These guys are crooks. And it’s not made in USA. Its not even Assembledkn USA.

These guys dont make their own sensors in USA. Where is the facility at? 100s of employees. Bs. Wheres tax filings.

RED ARE CROOKS..

If idiots want to drop $800 for a memory stick that costs $30.

They change connections to make suckers pay $3900 or$2400 to hold media.

And they act like they own all RAW code both internal and external. But there patent is invalid. Wonder why your camera company cant use raw internal or external. Red think they invented it. They tricked patent office.

But didnt disclose they sold cameras and also showed and bragged about red code to the public longer than 1 year prior. Which those who dont know. You cant file for a patent if it was disclosed to public through sale or shown longer than 1 yr

So apple’s proresraw claim got dismissed bc apple didnt keep fighting.

With this new Information. That patent is non void. These guys r CROOKS..

Same guy who sold bogus hydrogen red phone.

And same guy who sold Oakley’s.

$500 sunglasses that cost $20.

He did it w hype …and fraud. Acting like his products are made in USA. Its criminal.

 Luis de la Cerda
Luis de la Cerda
Member
August 6th, 2019

So much for that RED “democratization” of filmmaking. I remember JJ’s speeches hating on companies like Sony, of bloated corporate beasts with payrolls the size of armies milking their customers for every cent. Promises of “obsolescence obsolete”. Empty poetry.

It was nothing more than filmmaking “timeshares”.

Brent K
Brent K
Guest
July 26th, 2019

It just fraud. Period. If nothing else they should face repercussions from the FTC for their obvious violation of the Made in the USA claim. Heck, for a union-happy industry, this should make IATSE Local 600’s blood boil! I appreciate what Red did for the industry; but, this is just pure profiteering by taking advantage of the Red fanboy culture. It kinda makes me sick that Panavision has staked their future on Red hardware. I guess we shouldn’t be shocked considering Jarred’s mentor, Jim Jannard, was the man who discovered how to get you to part with hundreds of dollars for some plastic sunglasses.

 Dominic DeSantis
Dominic DeSantis
Member
July 21st, 2019

Wow there is a lot of hate and name calling going on here.

Aayush Shrestha
Guest
July 20th, 2019

Red is dead. Image at the grave!!
Sucks

Kara White
Kara White
Guest
July 20th, 2019

You know, Jared keeps talking about this ‘patent’ he has on the Mags. If this isn’t evidenced enough, more than enough is here to strip him of that if not far worse. Other companies faced repercussions for far less.

Anthony Arturo Leone
Guest
July 18th, 2019

All the kids who bought a red to fake being real filmmakers can afford to keep faking it longer now!! Hooray real filmakers can continue to get undercut!!!

If you wannabes charged real prices you could easily afford the Red Mags. But no, you will all continue to drive pricing to nothing by flooding the market with garbage shooters

Matt
Matt
Guest
July 22nd, 2019

If “fake filmmakers” (whatever that means) really bother you to a point that you fear getting undercut by them, you should probably worry less about the cheap prices of equipment and more about raising the quality of your work.

Baker
Baker
Guest
July 26th, 2019

Maybe your work should justify your higher prices? Lmao

Brigham Edgar
Guest
July 18th, 2019

I have known this for years, it’s all been stated by RED for years, all of it…not sure what the carry on is about. Of course it’s all third party media inside, RED said that years and years and years ago…all the way back to the R1 spinning drives!
Now…where’s my Sony SXS and DJI ssd video’s…I’m outraged…outraged I tell you?

Whatever…buy an fs5 with SD cards if it bothers you that much?

Member
July 18th, 2019

Can we all just agree that we know when we buy RED cameras the hype – or more accurately – hyperbole is marketing. And only a simpleton believed RED wasn’t prone to exaggeration? It’s business. RED has been trying to do what all businesses have done – they just do it to informercial levels. Just as old people buy “HD Sunglasses” to drive better at night so do less experienced filmmakers buy RED cameras to become better filmmakers. I think the RED image is beautiful – i think the cameras are overpriced. I don’t buy HD sunglasses because they are stupid. I don’t believe all the hype around RED so i stick to as many third party solutions I can. But now i buy less RED products…HD sunglasses sell less now too…once you hype you sacrifice long term loyalty. That is why ARRI is Ray Ban and RED is Oakley. Btw – Ray Bans are overpriced too….and so is ARRI. But Ray Ban and ARRI don’t hype. The DNA of RED is Oakley so stop being surprised and being so loyal or quick to judge. Take a middle ground approach and you will find equilibrium in your purchases. This is coming from someone with over 2 million dollars worth of gear.

Cliff
Guest
July 18th, 2019
Reply to  Chris Edwards

Honestly, RED just seems to be nothing more than a camera fashion brand that has a cult following. Yes, RedCode eas cool in its day but we are seeing other compressed raw codecs now and more and more raw video cameras are on the way….with better sensors. RED cameras are becomming less and less relevant when vompared to todays competition. RED got greedy and karma is just know hitting them. I have heard that RED is hurting financially. Raising camera prices will hurt them even more…..wow, these videos were a savage take-down in every way.

Cronkite
Cronkite
Guest
July 19th, 2019
Reply to  Chris Edwards

OT, but Ray Ban and Oakley now both belong to Luxottica…

Brent K
Brent K
Guest
July 26th, 2019
Reply to  Chris Edwards

As someone who has been inside of Oakley’s Irvine, CA HQ – I can tell you that the Red culture is a complete take off of Oakley from end to end. Heck – just compare the logos. (Their HQ is bad ass by the way and has better security then some airports in this country.) I was invited to shop in their company store – I was excited and also horrified to find that I could buy a pair of Gascan sunglasses back then for less then a pair of socks in their retail store. It showed how their goal was to insanely mark up their products. That level of profiteering easily carried over into electronics for Jim Jannard’s camera startup. People are shocked that companies can produce cameras as cheap as Kinnifinity and Z CAM – it’s apparently not that hard when your not trying to totally screw people. (I am not comparing the Red image to that of Kinnifinity or Z CAM – I am talking purely the cost of the tech in the box)

Laif Gilbertson
Guest
July 18th, 2019

So I guess if I owned a RED I would buy the cheapest mini mag and then replace the ssd with a cheap large capacity one from kingston. Everything else aside, this is now a great money saving hack for RED users.

Red Victim
Red Victim
Guest
August 7th, 2020

Best price saving hack: You can buy other brand camera and save more money.

Carlos Duhaime
Guest
July 18th, 2019

Jarred Land is a liar. People have been predicting their downfall for years now with their simplification of their line up but now it’s definitely looking like it. Once Blackmagic does 8k, red is done.

Simon Bailey
Guest
July 20th, 2019
Reply to  Carlos Duhaime

I’m now a big blackmagic fan but I DO NOT WANT at all anything bigger than 4K. More is bollocks and just an excuse to sell cameras again. We really dont even need 4K.

Brent K
Brent K
Guest
July 26th, 2019
Reply to  Carlos Duhaime

Blackmagic has a totally different problem. They have a huge quality control problem in China. I love that Grant is trying to drive down the cost of the tech – but he is doing it with some very frustrating “cheap” fixes that take serious money to fix and their QC process is a joke. Then – good luck if you try to tell them that you have a bad unit that needs replacement. They act like there is no possible way that their product could be faulty. I own A LOT of Blackmagic Design gear and was a very very early user of their converter products – but they frustrate me to the point where I struggle continuing to buy their hardware. Antics like what Red is doing and poor manufacturing like BMD is doing is helping Sony, Canon and Panasonic look like heros not to mention the huge orders taken for the new Arri Alexa Mini LF.

Lâm Tran
Guest
July 18th, 2019

I read Jarred Land’s statements thoroughly and he danced around the “made in USA” justification. He knew it legally, it can’t be defended.

Advice to Jinn Tech: stick to the technical aspect of the argument. Be ready to get your ass served again, Jarred Land will at least make your life a living hell. He’ll will go after you with his legal tools

Red Victim
Red Victim
Guest
August 7th, 2020
Reply to  Lâm Tran

If RED goes after a single person and people gonna start digging more and they will find something enough to start more class action law suits… RED gonna die slowly for good at the end of the day… Great job Jinni Tech and keep fighting.

“THE CHILD WHO IS NOT EMBRACED BY THE VILLAGE WILL BURN IT DOWN TO FEEL ITS WARMTH”

David Jan
David Jan
Member
July 17th, 2019

Dude, again, props to you for covering the darker, less scratch the manufacturers back side of our industry. NO ONE else is doing that. Takes balls and a sense of morality. Curiously enough, Jarred ‘Barbie Jeep’ Land and his bunch of circlejerkers on Red Looser are missing both.

Chris Reynolds
Guest
July 17th, 2019

When ‘one’ has been caught with ones pants down, the most honourable thing to do is own the situation, apologise and move on. If you think that ‘doubling down’ is the right option, then you clearly need your head checked!!

Member
July 17th, 2019

I’m so shocked. This is beyond what I imagined. There has to be a class action suit. This is not going to end well.

Member
July 17th, 2019

they have to make their margins somewhere. how do you think those parties and tradeshows get paid for ? even still, RED should be using top end components rather than the cheapest stuff they can get away with. I think that misrepresentation is the most offensive… mean while saying camera prices will go up as punishment is really vindictive. why not upgrade the internals ? I mean if RED was _really_ concerned about user footage on big dollar production days, they could run dual RAID1 SSDs to help insure that your shots were really safe. Patent Pending : media with RAID 1 redundant dual storage internally.

RAIDIT
RAIDIT
Guest
July 24th, 2019
Reply to  Steve Oakley

So just like the arri/codex SXR dives :). They already doing this for years.

Vasily Schpraga
Guest
July 17th, 2019

I wonder what RED stands for now

Guest
Guest
July 18th, 2019

“Really Expensive Devices”

ConocoJoe3000
Guest
July 17th, 2019

man muss sehr gespannt sein wie red erklären möchte dass consumergrade verwendet wird während industrialgr… https://t.co/bAy63mjrKy

Andrej
Andrej
Guest
July 17th, 2019

nothing unusual (all established manufacturers do or did the same or even worse ) and the REDmags are the cash cow of an expensive RD and loss driven camera development.

The only thing I wonder: if these are low grade components why the hack didn’t they pot the electronics so that no one can look inside.

when You sell something that is worth less than 50 for 850 it is Your obligation to protect Your secrets and a defunct SSD can be easily exchanged so there is no reason not to pot them (potting excludes repair capability).

Shao
Shao
Guest
July 17th, 2019
Reply to  Andrej

They clearly don’t care and underestimated their ‘loyal’ customers. It would have been even worse if they potted it when someone finds out anyway.

Ak Ns
Guest
July 17th, 2019

Jarred land directly warning prices will rise one way the other…its scary.

James Davis
Guest
July 17th, 2019

overrated

Martin Heck
Guest
July 17th, 2019

magst meine Epic-W kaufen? sollte eh raus, unabhängig von dem hier jetzt. Echt unsympatische Firma…

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