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rushes Video Platform Launched – A European Alternative to Vimeo

rushes Video Platform Launched - A European Alternative to Vimeo

A new video-hosting and review platform, rushes, has been launched for filmmakers, freelancers, and small production teams. Developed by UK filmmaker Guy Loftus, the platform focuses on practical workflow tools while positioning itself as a simpler alternative to Vimeo. The project comes at a time when many creators have grown frustrated with changes to Vimeo’s interface, pricing structure, and community features, and rushes builds on that gap, focusing on hosting, review, and portfolio presentation without ads or tiered feature restrictions. Let’s take a closer look.

We’ve written and spoken about Vimeo quite a bit lately, a once-beloved platform that has been going through some significant changes. Following its acquisition by Bending Spoons, much of the team behind the platform, including engineering, has reportedly been let go, raising broader questions about long-term direction and stability. For filmmakers who have relied on Vimeo as a premium alternative to YouTube, that uncertainty is starting to matter. rushes is attempting to fill that gap, or at least part of it, positioning itself as a simpler way of hosting and sharing work. rushes claims to sit between portfolio hosting and review platforms, targeting individual creators and small teams rather than enterprise workflows.

Library management
Library management. Image credit: rushes

Built around working workflows

rushes centers on tools that reflect how editors and teams actually review and manage videos. The platform includes timeline-based commenting, similar to Frame.io, where collaborators can leave feedback directly on the video. Comments can be marked as resolved and exported as a .txt file, creating a simple record of revisions outside the platform.

Library management covers bulk downloads, privacy filtering, and batch edits, so you’re not stuck handling projects one clip at a time.

Customize subtitles after upload
Customize subtitles after upload. Image credit: rushes

Inside the player, several controls mirror editing software. The I and O keys define in and out points, the JKL keys handle playback, and still frames can be captured and stored for reference. Subtitles can be customized after upload, so users control how captions appear in the player. Together, these features make the platform feel more like a working tool than a passive hosting site, though details around performance and integrations are still limited at this stage.

Review tools
Review tools. Image credit: rushes

Review and presentation tools

rushes also includes tools for organizing and presenting work. Users can upload custom thumbnails, customize embeds, and password-protect videos. It’s also possible to update a video while keeping the same URL, a feature many Vimeo users relied on. These features are included as standard on paid plans.

Following feed - creator-focused community
Following feed – creator-focused community. Image credit: rushes

Community without algorithmic feeds

A central part of the platform is an attempt to rebuild a creator-focused community. rushes includes a Following feed where uploads appear in chronological order, without algorithmic sorting. Users can follow creators, like videos, and leave comments. A Discover section highlights videos based on view activity rather than recommendation systems. The approach keeps visibility tied to user choice and platform activity rather than automated curation, with no advertising layer competing for attention.

Portfolio page
Portfolio page. Image credit: rushes

A clear position on privacy regulations, AI use, and ownership

rushes takes a direct stance on how user content is handled. Built in Europe, it follows European data privacy regulations and complies with EU GDPR and the UK Online Safety Act. The company says its infrastructure is moving toward being fully hosted on European providers.

According to the company, Videos hosted on the platform are not used to train AI models, either internally or through third parties. Creators retain full ownership of their work, and content is not analyzed or repurposed for machine learning. This is a notable contrast to broader industry trends, where large platforms increasingly treat hosted media as training data.

Price and availability

rushes is available now with a Free tier and a Creator plan, priced at £5.99 / €7.19 per month (includes 200GB storage) or £57 / €69 per year. The Free tier allows users to explore the platform and watch content, while hosting and storage require a paid plan. More information can be found at: https://www.rushes.cc

Are you currently rethinking where you host and review your work? Would a simpler platform change how you share or present projects? Let us know your thoughts in the comments below.

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