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At IBC 2025, ASUS is introducing the ProArt Display OLED PA27USD, a new addition to their ProArt line aimed squarely at filmmakers, editors, and colorists. With OLED technology, accurate color reproduction, and a blend of field monitor cues with ProArt design elements, ASUS presents this monitor as a tool for both production and post-production.
ASUS, the renowned desktop monitor manufacturer, is expanding their presence beyond desktop and gaming monitors into the world of film production. Following the positive feedback about the company’s ProArt series, they have decided to take the extra step toward a dedicated filmmaking monitor – the ASUS ProArt Display OLED PA27USD.
The new ProArt PA27USD monitor is designed with color-critical work in mind. Made for on-set production (though rather large for that), editing, photography, and especially color grading, ASUS describes it as a “dream come true monitor” because it blends elements from the popular ProArt PA32DC quite a hit among on-set production professionals – while further pushing into territory that directly addresses the needs of colorists and filmmakers.
ASUS is following an industry trend here – to move color-critical workflow further “down” in production, enabling on-set crew to view the footage in the “purest”, most color-accurate form. The ProArt OLED PA27USD can provide that while doubling as a capable studio monitor.
The ProArt Display OLED PA27USD is a 27-inch, 4K OLED panel with a wide color gamut covering 99% of DCI-P3, 99.9% sRGB and 97% AdobeRGB. It features true 10-bit color depth, HDR support with peak brightness up to 1,000 nits, and factory calibration with ∆E < 1 accuracy. ASUS also includes a built-in monitor calibration tool, situated on the bottom of the screen, to maintain consistency over time, even when out in the field.
Industry standard I/O ports include a 12G SDI, HDMI 2.1, DisplayPort, and USB-C / Thunderbolt 4 with 96W power delivery, ensuring compatibility across contemporary workflows, both in and outside the studio.
With the ProArt Display OLED PA27USD, ASUS is clearly stating their intention regarding the filmmaking industry. While their desktop ProArt monitors are excellent, this is a new phase. With the ProArt OLED PA27USD, ASUS aims to build a reputation within the filmmaking and post-production community, where color accuracy and reliability are paramount.
The ASUS ProArt Display OLED PA27USD display is expected to be priced at €2,199, and should be available in Q1 2026. For more information on ASUS products, please see their website.
Do you see the potential with the new PA27USD? Do you see your crew working with such a monitor on set or in the studio? Let us know in the comments.
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Omri Keren Lapidot started his way long ago, hauling massive SVHS cameras as a young local news assistant. Maybe it was the weight that pushed him towards photography, we'll never know. In recent years he became a content creator, teacher, visual literacy promoter, and above all - a father of (fantastic) four girls. Based in Amsterdam.