Atomos Ninja Stream – Launched as a Rental-Only Product at First

Atomos Ninja Stream - Launched as a Rental-Only Product at First

During the Atomos live stream event, the company recently unveiled all the Ninja Stream specifications and announced that it’ll be a rental-only product at first. The unit will be sold to rental houses worldwide, and it’ll cost you anywhere from $300-$500 per day to rent.

The new Atomos Ninja V+ monitor/recorder and Ninja Stream were announced two weeks ago, and the company recently did a live stream event to showcase all the features of both products.

In a nutshell, the Ninja Stream is a 5″ 4K60p HDR monitor/recorder with Wi-Fi, Ethernet, and USB-C connectivity. Compared to the Ninja V and Ninja V+, this unit can simultaneously record in both ProRes and H.264/5 proxy with shared file names and timecodes. Also, it can send the video feed to other Ninja recorders, smartphones, and multiple platforms at the same time to stream your event live.

Atomos Ninja Stream – Rental-only first

During Atomos’ live stream, Jeromy Young – founder and CEO of Atomos – showcased all Ninja Stream features and possibilities. Also, he surprisingly announced that the Ninja Stream would be a rental-only product first. According to Jeromy Young:

We will be renting it out, depending on your combination, between $300 and $500 a day for the larger productions.

Jeromy Young – founder and CEO of Atomos
Image credit: Atomos

Thoughts

I have to admit that I’m a bit skeptical about this rental-only strategy at launch. Indeed, many solutions are now available on the market for live stream applications from companies like LiveU, TVU, Blackmagic Design, and so on.

Also, the prices of live switchers/streaming devices are now more affordable than ever. For example, you can get yourself a Blackmagic Atem Mini Pro for $495.00 and get pretty much ready to go. Atomos should’ve at least give filmmakers a retail price for the Ninja Stream and let users decide if they want to purchase it or rent it.

For more information about the Ninja Stream, please visit Atomos’ website here.

What do you think about the Ninja Stream capabilities and rental-only strategy? What gear are you using to live stream events? Don’t hesitate to let us know in the comments below!

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