Insta360’s Teases GoPro HERO12 Competitor to be Revealed on November 21

Camera News

by Jose PradaNovember 16^th, 2023

Insta360 has just released a teaser about an upcoming product that will be released in the following days. With the tagline ‘A new force in action’, the teaser shows a camera with a Leica lens and a flip-up screen. It looks like an action camera with a similar design to the GoPro, so let’s see what awaits us!

Insta360 was founded in 2015 to seek a better way to share experiences, which led them to produce their first 360 camera. They have launched successful products like 360 cameras (the X3 or the ONE RS), action cameras, handheld gimbals or webcams.

They just released a teaser about an upcoming camera that will see the light of day on November 21, 8:30 am EST. This is the first public announcement of this new camera, and watching the teaser, we can see that it appears to have a Leica-branded lens and a flip screen.

Insta360 GoPro competitor teased in action cam market

What’s noteworthy is that Insta360 takes a direct stab at GoPro and DJI, quite clearly showing in the teaser video a GoPro and a DJI Osmo Action crashing, and the new Insta360 camera arising from those ashes. Users commenting on the video on YouTube are talking about what looks like a new action camera with flip-up display, teased AI (?) functionality, and possibly a modular design… but they are mostly users’ guesses and wishes, so we will have to wait till that date to see all the details. What’s certain that it will be a direct GoPro competitor from Insta360.

You can visit the Insta360 website for an exclusive sneak peek from the company. If you look closely under their countdown, you will see what looks like some footage (from the camera?), but it’s hard to see because of its size, and the teaser doesn’t show that footage once you click on it! I guess we will have to keep waiting for a few days!

CineD will release all the details the second the new camera is announced. Stay tuned.

What do you think of Insta360’s upcoming camera? What do you think this new release will be about? Please let us know in the comments!