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CineD
cinema5D GmbH
Kranzgasse 22/9-10
A-1150 Wien
AUSTRIA
Please send review inquiries & press releases ONLY to our official email address (not individual editors): office[at]cined.com
FN 484302 i (Handelsgericht Wien)
Finanzamt Wien 15
EU VAT ID / Ust. ID.: ATU72902601
Responsible for the content: Opher Behiri and Nino Leitner.
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About Us
CineD is one of the world’s leading independent publications for professional filmmakers. From our newsroom in Vienna, Austria, we have covered cameras, cinematography technology, and the film industry since 2008, in three dedicated editions: English, Japanese, and Spanish.
Every month, around half a million filmmakers read CineD, more than 158,000 subscribe to our YouTube channel, and over 65,000 receive our newsletter. Our archive holds more than 22,000 articles, from breaking gear news to the standardized camera measurements of the CineD Lab that are cited as an independent reference across the industry.
What We Do
News and reviews. Daily coverage of cameras, lenses, lighting, audio, and software, written by working filmmakers who use this equipment on real productions.
The CineD Lab. Our standardized, repeatable lab tests measure dynamic range, exposure latitude, and rolling shutter under identical conditions for every camera we test. The methodology is public, the results are comparable across camera generations, and no lab test is ever sponsored.
Databases and tools. The CineD Camera Database, Lens Database, and Lens Coverage Tool turn our test data into free research tools used by filmmakers, rental houses, and manufacturers alike.
Focus Check. Our weekly podcast dissects industry news and brings in the people behind the cameras, from lens designers to Emmy-winning DPs.
MZed. Since 2021, CineD owns MZed (mzed.com), the leading education platform for filmmakers, with around 70 courses taught by some of the most respected names in the industry.
Independence
Our reviews and lab tests are never sponsored and cannot be bought. Editorial decisions are made by the editorial team alone; advertising and commercial partnerships are handled strictly separately and always labeled. How we work is set out in our Editorial Charter, which is binding for everyone who writes, films, or tests for CineD.
CineD is funded through carefully selected advertising, affiliate links, our education platform MZed, and our readers. This mix keeps us independent from any single manufacturer or partner.
Our Story
CineD was founded in Vienna in 2008 as cinema5D, one of the first publications dedicated to the then-revolutionary world of video DSLRs. Filmmakers Nino Leitner and Johnnie Behiri joined in 2012 and have owned and run the company since 2018. In 2020, the site became CineD, short for Cinematography + Digital. The Japanese edition has served filmmakers in Japan since 2016, the Spanish edition since 2018. Today, cinema5D GmbH remains fully owned by its two managing filmmakers, headquartered in Vienna, with a team spanning four continents.
The CineD team
Management:
Johnnie Behiri is a documentary filmmaker with more than three decades behind the camera: he learned the craft in daily television news gathering, filmed for Japan's public broadcaster NHK, and spent eight years shooting and editing for BBC News. He joined cinema5D in 2011 and has co-owned and co-run CineD and MZed ever since. Johnnie writes many of CineD's camera reviews, co-hosts our weekly Focus Check podcast, and heads CineD's manufacturer relationships and product development.
Nino Leitner, AAC is Co-CEO of CineD and MZed. He co-owns CineD (alongside Johnnie Behiri), through his company Nino Film GmbH. Nino is a cinematographer and producer, well-traveled around the world for his productions and filmmaking workshops. He specializes in shooting documentaries and commercials, and at times a narrative piece. Nino is a studied Master of Arts. He lives with his wife and two sons in Vienna, Austria.
Administrative Team:
Jackie is our campaign manager and the go-to person for manufacturers and companies advertising on our site. She also handles social media and graphic design as part of our marketing team. With a solid background in marketing, advertising, and PR, Jackie has spent seven years running an art blog and managing an online video podcast about Vienna's art scene.
Florian is the creator of the CineD Databases and works at CineD HQ in Vienna, Austria. His responsibilities include capturing B-Roll and product photos for reviews, occasionally writing reviews himself, coordinating website-related projects and lots more. He used to be a camera assistant for commercials and nature/wildlife documentaries and also worked for a film equipment rental for 8 years before joining CineD.
Slavik Boyechko is an Emmy award-winning filmmaker and helps manage MZed.com, the educational workshop subscription platform by CineD. He exercises his filmmaking muscles by doing video production in Minneapolis, Minnesota.
Writing and Editing Team:
Jeff Loch is a French freelance director, editor and colorist, working mostly on music videos, commercials, and corporate films.
Jakub Han is a freelance filmmaker based in Vienna. He is interested in new tech and trends in filmmaking and passionate about action sports and short documentaries. Jakub has over 10 years of experience with camera work and post-production.
Kiyoshi Inoue is our office manager of CineD Japan. He is also a freelance filmmaker, who is shooting the beautiful landscape of Japan in 4K. He was working for Sony in professional camcorder development.
Luciano Orlievsky is our CineD in Spanish manager operating from Buenos Aires, Argentina. By being an independent editor he has a strong background in the Television Industry.
Gunther heads the CineD Lab and is responsible for our standardized camera tests: dynamic range, exposure latitude, and rolling shutter, measured under identical conditions for every camera we review. He holds a PhD in fluid mechanics and has spent over two decades in engineering leadership and R&D, a background that shapes the rigor of our test methodology. Away from the test charts, he is a passionate filmmaker who cut his teeth on the Panasonic GH series, always keeping his gear as small as possible on his travels around the world.
Emmy winner, Graham Sheldon, resides in Southern California, where he works as a producer and director of photography. He is a member of the Producers Guild of America and ICG Local 600.
Mascha Deikova is a freelance director and writer based in Salzburg, Austria. She creates concepts for and works on commercials, music videos, corporate films, and documentaries. Mascha’s huge passion lies in exploring all the varieties of cinematic and narrative techniques to tell her stories.
Videographer with a deep audio background — including 7 years at a microphone manufacturer. Currently working in broadcast production and specialized in video podcast production. Co-founder of Yon.studio
A camera was put in my hands at 16, and I’ve been taking photographs ever since. Before moving to Vienna, I worked as a photographer on film sets, telling stories as they unfolded behind the scenes. Since then, I’ve focused on immersive theater, both as a photographer and an actor. I am the photographer for the award-winning Nesterval ensemble, documenting the energy and atmosphere of their performances. I’m a teller of stories. Stories hold my interest. I’ll take on any project with a story to tell.
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Newsletter Opt-Out Policy
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Content Disclaimer
All content on this website is the respective author’s own opinion. We cannot be held responsible for any consequences the content provided might cause. Errors and omissions excepted.
Privacy Policy
You can find our Privacy Policy, in compliance with the General Data Protection Regulation (GDPR) (EU) 2016/679, under this link.