With a new director on board, the team at Keyframe Audio has launched a new version of its website, and they added over 50.000 new songs. But the most exciting part for filmmakers is that they are developing a unique system that automatically whitelists and clears the right in YouTube’s Content ID system when you use tracks from Keyframe Audio. Let’s take a closer look at this new version of the site.
If the name Keyframe Audio sounds familiar to you, you’re right: in January 2019, we already talked about the launch of the platform. Since the Beta version, the team developed dramatically and continues to expand daily. An update to our original article was needed to show you what’s new.
New Director and New Keyframe Audio Website
First of all, Keyframe Audio’s new director is Jeremiah Benzion. If you don’t know who Jeremiah is, he was previously the Licensing and Artist Director at Arlist.io, another music licensing platform. Also, Keyframe Audio is now part of HAAWK, which is a big player in the “YouTube Content ID and Facebook/Instagram Rights Manager” game.
With that in mind, it should give you a better picture of how fast the company grew in less than a year. One of the first steps was to redesign the website from the ground up, with a more “user-friendly” interface.
More Songs and YouTube ContentID
The original plan of Keyframe Audio was to add 1000 tracks per month, and the least we can say is that they more than reach their goal with the addition of 50000 songs in a little more than a year.
Also, with the acquisition of Keyframe Audio by HAAWK, the team is developing a brand new way to “whitelist” your track on social media. But what does “whitelist” mean? Let me explain that concept simply. Let’s say you use the latest song of DJ Snake in your edit, and you don’t have the right to do so. As soon as you upload your video on YouTube/Instagram/Facebook, you’ll receive a claim of copyright infringement. If you’re lucky, you’ll just lose the right to earn money from that video, and the money will go to the record label who owns the music track. If it’s not your day, you’ll get a strike. Each strike expires in 90 days, but if you get three strikes in the same 90-day period, your channel will be permanently removed from YouTube.
To help you solve that copyright problem, here is how Jeremiah Benzion describes Keyframe Audio’s approach regarding Content ID:
“I was concerned about how the existing companies would deal with the new challenges since YouTube is dramatically changing how copyright enforcement is handled, and that goes to the heart of music licensing. None of the companies, including the ones I had worked with, had a strategy to evolve with the digital media industry. However, HAAWK’s acquisition of Keyframe Audio and the merging of direct YouTube access and exclusive music licensing is exactly the right formula for sustainable and safe music licensing. Knowing both the founder of HAAWK and Keyframe, I quickly accepted their offer to come work with what I consider the future of music licensing and copyright clearance.”
The concept behind this “whitelisting” process looks promising. All you have to do is add your YouTube channel’s URL to your account, and it gets auto-whitelisted in YouTube’s Content ID system when you use tracks from Keyframe Audio. That way, you no longer have to fear a YouTube strike anymore, at least regarding your audio track.
By creating an account, you have a 7-day trial to test if it works for you. If it does, you have the choice between a monthly plan at $19.00 per month, or an annual plan at $199.00 per year, which saves you 15%. For more information, please visit Keyframe Audio’s website.
What do you think of Keyframe Audio? Did you already try it? What music licensing platform do you use? Let us know in the comments below!