Artlist just announced that they have acquired the digital asssets marketplace platform Motion Array for $65M. Filmmakers can now access and license not only music, but also stock footage, effects, transitions, and plugins through the merged catolog of Artlist and Motion Array.
From the press release: Artlist’s acquisition of Motion Array marks a significant step towards the company becoming a comprehensive creative stock solution for video creators. Founded in 2013, Motion Array has over 40 employees and has developed an all-in-one subscription-based creative marketplace and technology solution for video creators, focused on delivering a variety of high-quality digital media at an affordable price.
Artlist Aquires Motion Array
Artlist was founded in 2016 and was focused on licensing music for creatives. Over the years, they have expanded their portfolio, launched the stock footage site Artgrid (read our article here) in spring 2019 and releasing an extensive catalog of high-quality sound effects in early 2020.
We are excited to bring our high-quality curation capabilities to additional creative assets. Motion Array’s offerings will streamline our continued efforts to provide our subscribers with creative freedom and increase their video production value.Itzik Elbaz, co-founder and co-CEO of Artlist.
In order to exapand their vast catalog even further, they now have aquired Motion Array. With combined forces, Artlist now becomes a kind of one-stop shop for everything you need in your creative process: Music, stock footage, stock images, sound effects, plugins, transitions, LUTs, effects and even video collaboration and review tools.
We feel that this merger is just the boost needed to turn Motion Array and Artlist into a true powerhouse marketplace that caters to all creators’ needs.Motion Array co-founder, Tyler Williams.
For us filmmakers this move could potentially lead to a more streamlined search for needed content. I personally don’t want to sign up for dozens of services which kind of do the same but in a different way. On the other hand this kind of merger might put quite a bit of pressure on other competitors in the market.
Artlist is a subscription-based service. Right now, there a three plans to choose from: Sound effects only for $12.41 / month ($149 billed yearly), music only for $16.60 ($199 billed yearly) or music & sfx for $25/month ($299 billed yearly).
How this will change with Motion Array’s catalog in the mix is not yet announced.
Do you use Artlist or any other media asset platform? What do you think? Share our thoughts in the comments below!