Where is the Sony a7S III? – Video Interview

September 27th, 2018

Many filmmakers have been waiting for the new Sony a7S III. After the interview with Sony we now know the camera is in development, but it is not coming anytime soon. Sony wants to “go beyond their customers’ expectations” with this camera.

Many filmmakers have been waiting for it. The holy grail of full frame mirrorless filmmaking. The successor to Sony a7S II – one of the most popular (if not THE most popular) mirrorless camera of all times among filmmakers –the Sony a7S III. We talked to the Sony corporation senior manager Yutaka Iwatsuki during Photokina 2018 as we wanted to find out when this highly anticipated camera finally comes.

It’s Time for the a7S III – When is it Coming?

It has already been three years since the introduction of the Sony A7S II full frame mirrorless camera (our review can be found here). While Sony already introduced both a7 III and a7R III, the new S-model – fastest and most suitable for filmmakers – is still not here.

So far, 2018 has been THE full frame mirrorless year with Nikon, Canon and now also Panasonic joining this battlefield.

We have been assured that the a7S III is a very important camera for Sony. The company wants to not only fullfill their customers’ expectations about the new camera. They want to go beyond and introduce a really innovative product. This takes and will take a lot of work and time. Yutaka Iwatsuki said “for time frame, it may require longer than you probably imagine”.

Additionaly we asked about 8K and medium format plans. The 8K recording is, in long-term, very important for Sony even for small mirrorless cameras. They, however, do not see 2020 as an important year for 8K. Regarding possible future plans for Sony to introduce medium format cameras, we have been assured that for now the company is focusing on innovating full frame and APS-C products and there are no plans for medium format at the moment.

In general we have been assured that filmmakers and cinematographers are a very important group of customers for Sony and they will do their best to please them.

What do you think about our video interview? Have you been patiently waiting for the new Sony a7S III? Is this new information going to influence your future gear investments? Let us know in the comments underneath the article.

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PROFILM WYSZYNSKI
PROFILM WYSZYNSKI
Guest
December 2nd, 2018

Mam A7s I i czekam na A7s III cierpliwie…. chcę jakości orazka FS5 II

Member
October 4th, 2018

Sony wants to “go beyond their customers’ expectations” with this camera.

Doesn’t really matter; because once those expectations have been met and surpassed, people still won’t be happy.

What a spoiled generation we are.

 Luc Buelens
Luc Buelens
Member
October 3rd, 2018

I’ll just wait… I would like the A7SIII as second camera next to the FS7, who knows what will come out !

sam broggs
sam broggs
Member
October 1st, 2018

I already know, how they are going beyond expectations.
They will make an assignable auto-white-balance-button!! :)
It took them years to develop, but now, its there!

Larry Marshall
Guest
September 28th, 2018

Charlie ouch. Still waiting!

sam broggs
sam broggs
Member
September 27th, 2018

All I can say: the customer is important to Sony. Sony is important to Sony. Video and Foto is important to Sony

sam broggs
sam broggs
Member
September 27th, 2018

Great Interview!!! Had a good laugh

 François Ouimet
François Ouimet
Member
September 27th, 2018

Haaaa… the art of answering nothing!

Sadman
Sadman
Guest
July 16th, 2020

-,- did he even know what he is saying -,- …

Johnnie Behiri
Admin
July 16th, 2020
Reply to  Sadman

Actually, very much so!

Finn Jäger
Guest
September 27th, 2018

It ran away to hide when it saw the panasonic?

 Daniel K
Daniel K
Member
September 27th, 2018

I’ve been waiting for the a7siii for over a year now. If the camera is still not released when the S1 and S1r are out, I may have to switch to Panasonic. So please hurry up, Sony :)

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